Collaborate seamlessly and organise data-driven projects with ease using Airtable, enhancing productivity for marketers.


Collaborate seamlessly and organise data-driven projects with ease using Airtable, enhancing productivity for marketers.

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What I like about


Spreadsheet & database in one

Build on top of a database

Build views on top of data

What is Airtable?

A tool to create spreadsheets and databases. Airtable makes it very easy to build your own applications without any coding experience. This way you can create databases clearly and quickly in order to save client records, content, or something else. One of the main advantages is the ease of connecting Airtable with other tools and integrations.

Streamlined Project Management

One of the most significant benefits of Airtable for growth, marketing, or sales teams is its ability to streamline project management. With Airtable's flexible, spreadsheet-like interface, teams can easily organize and visualize their workflows, making it simpler to manage multiple projects simultaneously. By keeping track of deadlines, assigning tasks, and monitoring progress, teams can better allocate resources, improve overall efficiency, and ensure that projects are completed on time and within budget.

Enhanced Collaboration

Airtable's collaborative features allow team members to work together seamlessly, regardless of their location or time zone. Real-time updates and the ability to comment on individual records make it easy for team members to communicate, share ideas, and provide feedback. This enhanced collaboration not only helps to minimize misunderstandings and miscommunications but also fosters a more cohesive team environment, ultimately leading to improved productivity and better outcomes.

Customizable Workflows and Dashboards

Airtable offers a high level of a for growth, marketing, or sales teams, enabling them to tailor their workflows and dashboards to meet specific business needs. With a range of pre-built templates and the ability to create custom views, teams can quickly adapt Airtable to suit their unique processes and goals. This flexibility ensures that teams can easily track the metrics and KPIs that matter most to them, allowing for more informed decision-making and strategy development.

Automation and Integration

Airtable's robust automation features help growth, marketing, and sales teams save valuable time by automating repetitive tasks and processes. From automatically sending email notifications to updating fields based on specific triggers, Airtable allows teams to focus on more strategic tasks and initiatives. Furthermore, with its extensive integration capabilities, Airtable can easily connect with other essential tools and platforms used by the team, such as CRMs, email marketing platforms, and analytics tools, ensuring a seamless flow of data and insights across the organization.

How does Airtable work?

In Airtable you create databases. These bases consist from tables, records, and fields. A table consists of a list of items from the same type, such as people, ideas or projects. Each table consists of records and fields. A record is a separate item in a table. Records show up in the spreadsheet view. Fields often consist of the truly important information. This information can be processed in different forms, such as text, check boxes, file attachments, ratings, selection options and more.

What can you use Airtable for?

These are 5 of the key features that characterize Airtable:

  • Templates for new users to get you started with the creation of your first databases.
  • A space to organize and save document, photos/videos and spreadsheets.
  • Personalized views and fields with something useful for every organization
  • Invite team members and/or clients and collaborate in the base.
  • Smart integrations with other tools, social media channels, email platforms etc.

Airtable is a cloud-based relational database and project management platform that combines the functionality of a spreadsheet with the power of a database. It allows users to create, edit, and collaborate on tables of data in a flexible and customisable format, with the ability to add attachments, images, and other multimedia.

How can it benefit sales teams?

Airtable can benefit sales teams in several ways, including:

CRM functionality: Airtable can be used as a customer relationship management (CRM) tool, with the ability to store and manage customer and lead data, including contact information, sales history, and notes.

Sales pipeline tracking: customisable tables and views can be used to track the status of leads and deals in the sales pipeline, with the ability to add tasks, deadlines, and notes.

Team collaboration: collaborative features make it easy for sales teams to share information and collaborate on tasks and projects, with the ability to assign tasks and set deadlines.

Integration with other tools: Airtable integrates with a range of third-party tools, such as Zapier and Salesforce, allowing sales teams to streamline their workflows and automate repetitive tasks.

How can it benefit B2B marketing teams?

Airtable can benefit B2B marketing teams in several ways, including:

Campaign planning and management: the tool can be used to plan and manage marketing campaigns, with the ability to store and track campaign data, including audience targeting, content calendars, and performance metrics.

Lead generation and management:  with the ability to track lead sources, lead status, and lead contact information.

Content management: Airtable can be used to manage content calendars and track content performance, with the ability to store and organise content assets and collaborate on content creation.

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FAQ about


The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw
Peter-Paul de Leeuw