80/20 Principle

80/20 Principle

Uncover the secret of achieving more with less effort, time, and resources. This book reveals how focusing on the most effective 20% of your efforts can produce 80% of your results, leading to greater efficiency and success in both your personal and professional life.

Why I love

80/20 Principle

Highlights the importance of focusing on the most productive 20%.

Encourages marketers to allocate resources more effectively.

Helps identify key customers and products that generate the most profit.


The "80/20 Principle" by Richard Koch is a transformative book that delves into the idea that in many areas of life and business, 80% of results come from just 20% of efforts. It's a must-read for those in the growth sector, as it provides a framework to maximise efficiency and impact.

Key Themes & Concepts

  • Efficiency Over Effort: The principle emphasizes the importance of focusing on tasks and strategies that yield the most significant results.
  • Ubiquity of the Principle: The 80/20 rule can be observed in various areas, from business operations to personal relationships.
  • Resource Allocation: It underscores the importance of allocating resources (time, money, effort) to the most impactful areas.

Practical Applications

  • The principle is not just about personal development; it's a broader concept that can be applied to company strategies, growth operations, and even life choices.
  • It offers a lens to view resource allocation, customer optimization, and channel efficiency in growth marketing.

Tools, Techniques & Strategies

  • Prioritisation: Focus on tasks and strategies that bring the most value, leveraging the 80/20 principle.
  • Resource Optimization: Allocate resources to areas that yield the highest returns, be it in marketing spend or other business operations.

Personal Reflection

The "80/20 Principle" has been a game-changer in my professional journey. While I've always been a hard worker, the book made me realise the importance of working smart and applying leverage. Before, I felt my efforts weren't yielding the desired impact, mainly because I struggled to say no. This book was a revelation, teaching me to optimise my efforts and focus on what truly matters. It's a principle I've seen manifest in various areas - from growth marketing, where resource scarcity is a given, to personal relationships, where it helps determine who to spend time with. Whether it's optimising for the best customers, determining the most efficient marketing channels, or even deciding which friends bring the most joy, the 80/20 principle has been invaluable.

Key Takeaways

  • The 80/20 principle is a versatile concept that can be applied across various domains to maximise efficiency and results.
  • It's about focusing on what matters most, ensuring that efforts align with the areas that bring the most significant impact.

Further Reading

For those keen on exploring more about efficiency, resource allocation, and leveraging principles in growth marketing, I recommend diving into other resources available on my website.