Gorgias centralises customer support for e-commerce with Shopify integration, macros for common questions, and revenue-tracking analytics.

Gorgias

What it does

Gorgias provides e-commerce customer support combining email, chat, social, and SMS with Shopify integration and automation for online stores.

You will love this tool when

You run an e-commerce store and need support integrated with order data, with automated responses for tracking questions and easy refund processing.

Pricing

Who is it for icon

600

/ year

Who is it for icon

10

/ month

Use cases

Who is it for icon

Answering customer questions with order data visible

Who is it for icon

Automating responses to tracking and returns questions

Who is it for icon

Managing support across email, chat, and social

Ideal for

E-commerce stores on Shopify handling customer support, DTC brands growing beyond solo founder answering emails, support teams wanting e-commerce context integrated.

Alternatives for

Gorgias

Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.

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How to automate with

Gorgias

Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.

Read my guide on automation
Zapier
Tool

Zapier

No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.

n8n
Tool

n8n

Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.

Make
Tool

Make

Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.

Considerations before you buy

Gorgias

Gorgias is purpose-built for e-commerce support the Shopify integration shows order data inline, the macros handle common e-commerce questions, and the automation reduces manual responses. The revenue attribution tracks support's impact on sales. The social and SMS channels centralise customer conversations. Pricing starts around $10/month for 50 tickets. Compare against: Zendesk for more comprehensive helpdesk features, Freshchat for simpler needs, or just email if your volume is tiny. Choose Gorgias when you're a growing e-commerce store and support is becoming a bottleneck. The focus on e-commerce means you won't pay for features you don't need. The learning curve is gentle. Best for Shopify stores doing £10K+ monthly where support volume justifies dedicated tooling and order data integration genuinely improves support efficiency.

Ultimate guide to using

Gorgias

My personal notes on how to use this tool.

My review of

Gorgias

Playbooks

Gorgias

is part of

Lead capture system

This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.

Playbook

Lead capture system

Capture mechanisms turn anonymous traffic into known leads you can follow up with. Make it easy for prospects to signal interest at any moment in their journey without creating friction or annoying people.

See playbook
Lead capture system

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