Tool review

Klaviyo

Segment by behaviour, personalise flows and drive revenue with owned channels you fully control.

Klaviyo

Tool overview

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Clear UI

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Saves time

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Basic templates

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Pricing start at

45

Annual price

2100

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This tool has a free (trial) plan.

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Integrates with these tools

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Consider this when you buy

Klaviyo is designed for eCommerce brands that need automated, data-driven marketing campaigns to improve retention and sales.

Best for eCommerce brands using customer data

Klaviyo leverages real-time customer insights to send highly personalised emails and SMS messages that increase engagement.

Advanced segmentation and automation

With predictive analytics and AI-powered automation, Klaviyo enables hyper-targeted campaigns that drive repeat purchases.

Pricing scales with list size

Klaviyo offers powerful features, but pricing increases as contact lists grow, making cost management essential.

Best for:

  • eCommerce businesses needing data-driven email & SMS automation.
  • Brands wanting personalised, AI-powered marketing campaigns.
  • Businesses integrating with Shopify, WooCommerce, or Magento.

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Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

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45 min

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Every Friday, I email you a 3-minute summary of the best lessons I’ve learnt over 15 years. Straightforward tactics you can apply before your first coffee.

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Ultimate guide for

Klaviyo

Playbook

Playbook

CRM setup

Use this CRM setup guide — based on HubSpot but broadly applicable — to structure your pipeline, lead routing and scoring.

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CRM setup

Wiki articles

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Wiki

Standard Operating Procedure (SOP)

Improve consistency and scalability with well-documented SOPs.

Klaviyo

KlaviyoKlaviyo

Segment by behaviour, personalise flows and drive revenue with owned channels you fully control.