LoyaltyLion is a customer loyalty and rewards platform that helps eCommerce brands increase customer retention and repeat purchases through personalised loyalty programs.
Customisable points and rewards system for customer engagement.
Deep integrations with Shopify, BigCommerce, and Magento.
Advanced customer insights to drive retention strategies.
I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.
LoyaltyLion is ideal for eCommerce brands looking to boost retention and lifetime value through loyalty programs and incentives.
LoyaltyLion enables brands to reward customers for purchases, referrals, and social engagement, increasing repeat sales.
To be effective, loyalty programs need ongoing marketing and engagement, making it less useful for businesses with low repeat-purchase potential.
While the basic plan covers essentials, advanced features like predictive analytics and API customisation require higher pricing plans.
Best for:
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Nestmanager
Transpack Packaging
Springlab
Easy Ergonomics
Stone & Tile Company
The Talent Institute
Booomtag
Cortazu
Strategiefabriek
Founders
SOPHIA MAE
Klup
Kees de Boekhouder
Snappcar
Bridgefund
Yaya
Amberscript
Ligo
Mooie Boules
Friesland Campina
NU
Decathlon
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
LoyaltyLion is a customer loyalty and rewards platform that helps eCommerce brands increase customer retention and repeat purchases through personalised loyalty programs.