Google Analytics

Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.

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Real-time traffic and user behaviour tracking for performance insights.

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Audience segmentation and funnel analysis to optimise conversions.

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Integration with Google Ads and Search Console for campaign tracking.

Google Analytics

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Considerations

Google Analytics is best suited for marketers, business owners, and analysts who need detailed insights into website performance and user engagement.

Best for website performance tracking

Google Analytics monitors traffic sources, page views, bounce rates, and conversions, making it essential for understanding user behavior.

GA4 introduces a learning curve

With the switch to Google Analytics 4 (GA4), businesses must adapt to a new event-based tracking model, which can be complex for beginners.

Limited customer journey insights compared to premium analytics tools

While Google Analytics provides in-depth data, businesses needing detailed customer journey mapping may prefer Amplitude or Mixpanel.

Best for:

  • Website owners and marketers needing detailed visitor analytics.
  • Businesses tracking marketing performance and campaign attribution.
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Alternatives for

Google Analytics

DataboxDatabox

Databox

Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.

MetorikMetorik

Metorik

Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.

Tips for new users

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Advanced tips for

Google Analytics

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

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Website & landing pages

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Analytics & attribution

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Conversion & user insights

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Google Analytics

Google Analytics

Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.