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Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Real-time traffic and user behaviour tracking for performance insights.
Audience segmentation and funnel analysis to optimise conversions.
Integration with Google Ads and Search Console for campaign tracking.
I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.
Google Analytics is best suited for marketers, business owners, and analysts who need detailed insights into website performance and user engagement.
Google Analytics monitors traffic sources, page views, bounce rates, and conversions, making it essential for understanding user behavior.
With the switch to Google Analytics 4 (GA4), businesses must adapt to a new event-based tracking model, which can be complex for beginners.
While Google Analytics provides in-depth data, businesses needing detailed customer journey mapping may prefer Amplitude or Mixpanel.
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Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.
Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Easy Ergonomics
Springlab
Transpack Packaging
Founders
Nestmanager
Strategiefabriek
Stone & Tile Company
The Talent Institute
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Booomtag
Cortazu
Bridgefund
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Kees de Boekhouder
Snappcar
Mooie Boules
Klup
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Yaya
SOPHIA MAE
Decathlon
Friesland Campina
NU
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See tool categoryInsights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
See tool category
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Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
