Tool review

Google Analytics

Google Analytics helps B2B marketers automate tasks with clarity.

Google Analytics

Tool overview

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Customisable

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Real-time data

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Steep learning curve

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Pricing start at

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Annual price

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This tool has a free (trial) plan.

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Integrates with these tools

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Google Analytics

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Consider this when you buy

Google Analytics is best suited for marketers, business owners, and analysts who need detailed insights into website performance and user engagement.

Best for website performance tracking

Google Analytics monitors traffic sources, page views, bounce rates, and conversions, making it essential for understanding user behavior.

GA4 introduces a learning curve

With the switch to Google Analytics 4 (GA4), businesses must adapt to a new event-based tracking model, which can be complex for beginners.

Limited customer journey insights compared to premium analytics tools

While Google Analytics provides in-depth data, businesses needing detailed customer journey mapping may prefer Amplitude or Mixpanel.

Best for:

  • Website owners and marketers needing detailed visitor analytics.
  • Businesses tracking marketing performance and campaign attribution.

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Ultimate guide for

Google Analytics

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Set clear, inspiring goals and track them with hard numbers using Objectives and Key Results (OKRs).

Google Analytics

Google AnalyticsGoogle Analytics

Google Analytics helps B2B marketers automate tasks with clarity.