Hotjar captures user behaviour through heatmaps, session recordings, and feedback polls to understand how visitors use your website.
Hotjar records user sessions, generates heatmaps, and collects feedback to reveal how visitors interact with your website and where they struggle.
You want to see what users actually do on your website rather than guessing from analytics, and need feedback directly from visitors encountering issues.
€
384
/ year
€
39
/ month
Watching session recordings to spot usability issues
Creating heatmaps of homepage and key landing pages
Running feedback polls on high-exit pages
Product teams validating UX decisions, marketers optimising landing pages, small companies starting with conversion optimisation without enterprise budgets.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Microsoft Clarity provides free session recordings, heatmaps, and user behaviour analytics without traffic limits or time restrictions.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
Hotjar is the accessible user research tool simple enough to start using immediately, powerful enough to uncover real insights. Session recordings are genuinely eye-opening when you watch real users struggle with your navigation. Heatmaps show where attention goes (and doesn't). Feedback polls capture context you'd miss in analytics. Pricing starts free up to 35 daily sessions, then around $32/month. Compare against: Microsoft Clarity for free unlimited recordings but less features, Contentsquare for enterprise-grade analytics, or Fullstory for engineering-friendly event tracking. Choose Hotjar when you need user behaviour insights without enterprise complexity or budgets. The free tier is genuinely useful for small sites. Best for teams starting with qualitative research or smaller companies who can't justify enterprise experience analytics tools.
My personal notes on how to use this tool.
Install the single JavaScript snippet via your CMS or Tag Manager. The script loads asynchronously, samples traffic based on your quota and streams anonymised interaction data to Hotjar’s servers. You decide which pages to track and whether to mask form inputs.
Hotjar stores clicks, mouse movement, scrolling, viewport size and keystroke timings. For privacy it never records actual keystrokes unless you explicitly include a field. Surveys and feedback widgets add contextual text responses.
Aggregate visualisations show click hotspots, scroll depth and move heatmaps. Use scroll maps to check whether visitors see your call-to-action or abandon mid-content.
Replay individual visits with timeline controls and event tagging. Filters allow segmentation by page, device, duration or user action, so you can focus on specific funnel steps.
Deploy on-site polls, NPS surveys or full questionnaires. Trigger by exit intent, time on page or specific clicks. Responses appear alongside behavioural data for quick correlation.
Define multi-step funnels to see where users drop out, then jump straight to recordings of those exits. Form analytics highlight fields that cause hesitation, errors or abandonment.
Track high-level metrics such as average scroll depth or feedback scores over time, useful for monitoring the impact of redesigns or content experiments.
Schedule one-to-one video calls with real users through Hotjar’s recruitment and booking flow. Recordings and transcripts are stored in your account, keeping all qualitative research in one place.
Run heatmaps on your pricing, case-study and contact pages. Combine scroll data with survey answers to pinpoint ambiguous messaging or misplaced calls-to-action.
Form analysis reveals which fields cause friction. If a company-size dropdown takes five times longer than other fields, simplify the options or move it to a later step.
Overlay recordings on winning and losing variants to understand behavioural differences. Qualitative evidence often explains statistical results and guides the next experiment.
Recordings of first-time users in your web app highlight confusing steps. Feedback widgets inside the app capture frustrations in the moment, turning anecdote into actionable tickets.
Tag recordings that show repeated usability issues. When stakeholders debate priorities, a five-minute highlight reel often settles arguments faster than a slide deck.
Hotjar is headquartered in the EU and complies fully with GDPR. You can:
PlanDaily sessionsKey inclusionsIndicative priceBasic35Unlimited heatmaps, 20 survey responsesFreePlus100Removal of Hotjar branding, more responsesc. €35 pmBusiness500-4000Funnels, Form analysis, Trends, priority supportFrom €90 pmScaleCustomUnlimited team seats, highest limitsCustom quote
Hotjar combines ease of deployment with rich qualitative tools, making it perfect for B2B marketers and product teams that need actionable insight fast. Deploy it alongside Microsoft Clarity for broad coverage or graduate to FullStory when enterprise analytics are required, but start with Hotjar for its unique blend of behavioural data and direct user feedback.
Install the single JavaScript snippet via your CMS or Tag Manager. The script loads asynchronously, samples traffic based on your quota and streams anonymised interaction data to Hotjar’s servers. You decide which pages to track and whether to mask form inputs.
Hotjar stores clicks, mouse movement, scrolling, viewport size and keystroke timings. For privacy it never records actual keystrokes unless you explicitly include a field. Surveys and feedback widgets add contextual text responses.
Aggregate visualisations show click hotspots, scroll depth and move heatmaps. Use scroll maps to check whether visitors see your call-to-action or abandon mid-content.
Replay individual visits with timeline controls and event tagging. Filters allow segmentation by page, device, duration or user action, so you can focus on specific funnel steps.
Deploy on-site polls, NPS surveys or full questionnaires. Trigger by exit intent, time on page or specific clicks. Responses appear alongside behavioural data for quick correlation.
Define multi-step funnels to see where users drop out, then jump straight to recordings of those exits. Form analytics highlight fields that cause hesitation, errors or abandonment.
Track high-level metrics such as average scroll depth or feedback scores over time, useful for monitoring the impact of redesigns or content experiments.
Schedule one-to-one video calls with real users through Hotjar’s recruitment and booking flow. Recordings and transcripts are stored in your account, keeping all qualitative research in one place.
Run heatmaps on your pricing, case-study and contact pages. Combine scroll data with survey answers to pinpoint ambiguous messaging or misplaced calls-to-action.
Form analysis reveals which fields cause friction. If a company-size dropdown takes five times longer than other fields, simplify the options or move it to a later step.
Overlay recordings on winning and losing variants to understand behavioural differences. Qualitative evidence often explains statistical results and guides the next experiment.
Recordings of first-time users in your web app highlight confusing steps. Feedback widgets inside the app capture frustrations in the moment, turning anecdote into actionable tickets.
Tag recordings that show repeated usability issues. When stakeholders debate priorities, a five-minute highlight reel often settles arguments faster than a slide deck.
Hotjar is headquartered in the EU and complies fully with GDPR. You can:
PlanDaily sessionsKey inclusionsIndicative priceBasic35Unlimited heatmaps, 20 survey responsesFreePlus100Removal of Hotjar branding, more responsesc. €35 pmBusiness500-4000Funnels, Form analysis, Trends, priority supportFrom €90 pmScaleCustomUnlimited team seats, highest limitsCustom quote
Hotjar combines ease of deployment with rich qualitative tools, making it perfect for B2B marketers and product teams that need actionable insight fast. Deploy it alongside Microsoft Clarity for broad coverage or graduate to FullStory when enterprise analytics are required, but start with Hotjar for its unique blend of behavioural data and direct user feedback.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Most B2B websites confuse visitors instead of guiding them. Clear structure helps buyers self-educate, compare solutions, and decide to engage. Build pages that answer questions, establish credibility, and make taking the next step obvious.
See playbook
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