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Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.
Heatmaps and session recordings to track user behaviour.
User feedback surveys and polls to gather qualitative insights.
Funnel and form analysis to identify conversion blockers.
I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.
Hotjar is best suited for teams focused on UX, conversion rate optimisation (CRO), and website performance improvements.
Hotjar goes beyond analytics by offering on-site surveys, user polls, and real-time feedback widgets, making it a valuable tool for qualitative insights.
Compared to Microsoft Clarity, Hotjar offers more in-depth segmentation, form analytics, and advanced targeting options, but requires a paid plan for full access.
Hotjar’s free plan is limited, and businesses with high-traffic websites may need higher-tier plans to unlock full capabilities.
Best for:
VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Strategiefabriek
Easy Ergonomics
Stone & Tile Company
Founders
Transpack Packaging
Springlab
The Talent Institute
Cortazu
Nestmanager
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Booomtag
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Yaya
Klup
SOPHIA MAE
Bridgefund
Amberscript
Mooie Boules
Snappcar
Ligo
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Kees de Boekhouder
NU
Decathlon
Friesland Campina
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See tool categoryInsights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
See tool category
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Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.
