B2B growth marketing course

What it is

This is the exact process I use when I join a company as a head of growth. You’ll follow the same 12-step framework, across four growth drivers: demand generation, marketing funnel, sales pipeline and customer value. Instead of theory, you’ll get focused walkthroughs, clear explanations and practical actions you can take right away.

What it will feel like

It will feel like I’ve joined your team. I’ll explain what to do, why it matters, and how I’d approach it if I were sitting next to you. Then you’ll get straight into execution with examples, templates and tactics to match your current level.

How it works

Each of the 12 steps is mapped to five levels of depth: from beginner to advanced. You can start where you are, skip what you’ve mastered, and zoom in on the gaps that are holding you back. It’s flexible, practical and built to fit your funnel, not the other way around.

What’s inside

You’ll get short video lessons, examples pulled from client work, and templates you can adapt to your stack. No long lectures. No one-size-fits-all playbooks. Just clear guidance and proven tactics for every stage of growth.

Whether you’re a founder who wants structure or a marketer levelling up your skills, this course gives you the tools, systems and confidence to run B2B growth the way the best teams do.