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Introduction
It’s tempting to focus on acquisition, but real growth often happens after the deal closes. That’s where customer value comes in.
Here you’ll learn how to drive revenue through better retention, higher average deal sizes, and smart upsells. These aren’t hacks. They’re habits that compound over time.
If you’ve got good customers already, you don’t need 10x more—you just need to create more value with the ones you have.
Playbooks
Go to playbooksCustomer retention
Define onboarding milestones and owners, set health signals and alerts, and run a simple weekly review that catches risk early, proves value delivered, and keeps customers for longer.
See playbook
Upsell opportunities
Spot signals that more value is possible, craft add on offers, set triggers for outreach, and track conversion and revenue so expansion becomes a repeatable habit.
See playbook
Lifetime value
Bundle offers well, surface best add ons, add price anchors, and document plays that raise average deal size without adding friction or lengthening the sales cycle.
See playbook
Tools
Go to toolsBooks
Go to books$100M Offers
Alex Hormozi
A practical guide to shaping offers that convert. Translate ideas into pricing, guarantees and copy you can test this quarter with real customers.
Blog posts
Go to blogDesign your onboarding for retention
Good onboarding sets the tone for long-term retention. Make it structured, clear and outcomes-focused.
Run client check-ins
Keep relationships strong by running structured check-ins that surface issues before they become churn.
Track engagement
Monitor which clients are slipping so you can reach out early with context, not desperation.
Create retention plan
Build a system for keeping clients engaged long-term with proactive comms, check-ins and value reminders.
Long-term client relationships
Keep clients engaged mid-cycle by reinforcing value and previewing what’s ahead.
Wiki articles
Go to wikiClick-through-rate
Optimise CTR to improve engagement and drive actionable user responses.
Lifetime Value (LTV)
Increase the value of each customer relationship through targeted strategies.
Offer
Package clear results, fair pricing and confidence-boosting extras to win B2B deals faster.
Further reading
Growth marketing
You’re not growing fast enough and it’s time to fix that.
You’ve hit a ceiling. You need a structured approach that moves the needle without overwhelming your team.
