The Solid Growth Framework explained

Apply the same maths to your funnel and 12 small improvements turn into 214% growth.

12 funnel metrics B2B illustration

Growth comes from 12 interconnected metrics

12 metrics feed the 4 engines above and, taken together, set revenue. Whether you're aware of them or not, these numbers already run your funnel.

Think of them as a world map of growth: with this overview, it's much easier to find your way through B2B growth. Many of the 1,500 marketers I've trained, tell me the model helps them to get an overview of growth.

The magic of compound growth

Lift all 12 metrics with 10% and something magical happens: the results don't just add up (120%), but they multiply (214%). In simple terms: you get growth for free.

This is called compound growth. This is the same as compound interest on your savings account. Even Einstein admired it's power:

Compound interest is the eighth wonder of the world. He who understands it, earns it ... he who doesn't, pays it.
Albert Einstein

Apply the same maths to your funnel and 12 small improvements turn into 214% growth. Who doesn't want free growth?

Compound growth Solid Growth illustration

Random Rick

Chases shiny tactics and is always busy

Specialist Steve

Masters 1 channel, has a leaky funnel

Solid Sarah

Makes smart tweaks to compound growth

The complete video course to

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Follow my 12-step framework to turn small ad budgets into big results.

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Get the exact steps I use for every client, so you know what to do.

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Use my templates and apply it to any B2B company size.

Focus on 1 metric weekly, so you never feel overwhelmed.

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