Fireflies.ai transcribes meetings, extracts action items, and syncs notes to CRM with searchable meeting library for team collaboration.

Fireflies.ai

What it does

Fireflies.ai records and transcribes meetings, identifies action items, and integrates with CRM to capture meeting insights automatically.

You'll love

You want meeting transcription beyond just recording, with action items extracted automatically and meeting insights searchable across your entire team's calls.

Pricing

Who is it for icon

120

/ year

Who is it for icon

18

/ month

Use cases

Who is it for icon

Transcribing sales calls automatically

Who is it for icon

Extracting action items from meetings

Who is it for icon

Searching meeting library for specific topics

Ideal for

Sales teams capturing call insights, customer success tracking customer conversations, remote teams documenting meetings, managers reviewing team calls for coaching.

Alternatives for

Fireflies.ai

Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.

How to create sales collateral
Loom
Tool

Loom

Screen recording for quick updates and walkthroughs faster than meetings, clearer than text, excellent for async teams and client communication.

How to automate with

Fireflies.ai

Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.

Read my guide on automation
Zapier
Tool

Zapier

No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.

n8n
Tool

n8n

Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.

Make
Tool

Make

Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.

Considerations before you buy

Fireflies.ai

Fireflies.ai is the meeting intelligence tool transcribes, summarises, and makes meetings searchable. The transcription accuracy is solid. The action item extraction saves meeting follow-up time. The searchability across all meetings helps find previous discussions. The CRM sync captures insights automatically. The team library enables coaching. Pricing starts free for basic use, then $10/user/month. Compare against: Otter.ai for transcription focus, Gong for advanced sales intelligence, or native Zoom transcription if free is sufficient. Choose Fireflies when meeting insights matter beyond just recording, particularly for sales calls or customer conversations where patterns matter. The value increases with volume searchable library of 100+ meetings beats scattered notes. Best for teams where meeting insights drive decisions, particularly sales and customer success teams wanting to learn from past conversations without manually reviewing hours of recordings.

Ultimate guide to using

Fireflies.ai

My personal notes on how to use this tool.

Fireflies.ai records, transcribes and analyses conversations so that teams can work smarter. The sections below show how it helps sales, marketing, product research and collaboration, and how it integrates with the tools you already use.

Sales teams: automate call notes and close deals faster

Capture every call
Fireflies joins Zoom, Google Meet, Microsoft Teams and Webex calls, records each session and transcribes it in real time. Afterward, an AI summary highlights decisions and next steps.

Follow up and CRM automation
The integration logs summaries, transcripts and action items to Salesforce or HubSpot, creating tasks or new records automatically. Reps spend more time selling and less time on admin.

Sales intelligence and coaching
Conversation intelligence tags objections, competitor mentions and talk ratios. Managers can coach from summaries instead of rewatching full recordings.

Marketing teams: capture voice of customer and speed up content creation

Voice of customer captured
Customer interviews, focus groups and support calls are transcribed verbatim. Search transcripts for keywords or themes to inform messaging.

Faster content and campaign planning
Brainstorm and webinar sessions become instant summaries. AI tools can draft blog posts or social updates, shrinking the content cycle.

Campaign feedback and iteration
Meeting summaries document creative decisions and results, giving the team a consistent reference. Sentiment analysis gauges audience reaction.

Product and user research: never miss an insight from interviews

Hands-free note taking
Fireflies records user interviews, letting researchers focus on empathy rather than typing. Summaries list pain points and feature requests within minutes.

Structured insights and analysis
AI apps extract themes, build persona drafts and surface sentiment. Researchers spend less time coding transcripts and more time on insights.

Collaboration and knowledge sharing
Send interview summaries to Confluence or create Trello tasks directly from transcripts. Everyone accesses the same evidence when making product decisions.

Team collaboration: async meetings and knowledge retention

Meeting memory for the whole team
Stand-ups, retros and project syncs become searchable archives. Colleagues who miss a session can read the summary rather than arranging another call.

Focus on the discussion, not on notes
Custom templates structure summaries so that key points, decisions and tasks are always clear and consistent.

Team analytics and improvement
Metrics such as speaker talk time encourage balanced participation, while AI detected action items ensure ownership is assigned.

Integrations: Fireflies in your existing workflow

  • Video conferencing: Zoom, Google Meet, Microsoft Teams, Webex.
  • Diallers and VOIP: Aircall, Zoom Phone and others.
  • CRM: Salesforce, HubSpot, Pipedrive.
  • Project management and chat: Asana, Monday, Trello, Jira, Slack, Microsoft Teams.
  • Automation: Zapier and an open API connect Fireflies to thousands of other apps.

My review of

Fireflies.ai

Fireflies.ai records, transcribes and analyses conversations so that teams can work smarter. The sections below show how it helps sales, marketing, product research and collaboration, and how it integrates with the tools you already use.

Sales teams: automate call notes and close deals faster

Capture every call
Fireflies joins Zoom, Google Meet, Microsoft Teams and Webex calls, records each session and transcribes it in real time. Afterward, an AI summary highlights decisions and next steps.

Follow up and CRM automation
The integration logs summaries, transcripts and action items to Salesforce or HubSpot, creating tasks or new records automatically. Reps spend more time selling and less time on admin.

Sales intelligence and coaching
Conversation intelligence tags objections, competitor mentions and talk ratios. Managers can coach from summaries instead of rewatching full recordings.

Marketing teams: capture voice of customer and speed up content creation

Voice of customer captured
Customer interviews, focus groups and support calls are transcribed verbatim. Search transcripts for keywords or themes to inform messaging.

Faster content and campaign planning
Brainstorm and webinar sessions become instant summaries. AI tools can draft blog posts or social updates, shrinking the content cycle.

Campaign feedback and iteration
Meeting summaries document creative decisions and results, giving the team a consistent reference. Sentiment analysis gauges audience reaction.

Product and user research: never miss an insight from interviews

Hands-free note taking
Fireflies records user interviews, letting researchers focus on empathy rather than typing. Summaries list pain points and feature requests within minutes.

Structured insights and analysis
AI apps extract themes, build persona drafts and surface sentiment. Researchers spend less time coding transcripts and more time on insights.

Collaboration and knowledge sharing
Send interview summaries to Confluence or create Trello tasks directly from transcripts. Everyone accesses the same evidence when making product decisions.

Team collaboration: async meetings and knowledge retention

Meeting memory for the whole team
Stand-ups, retros and project syncs become searchable archives. Colleagues who miss a session can read the summary rather than arranging another call.

Focus on the discussion, not on notes
Custom templates structure summaries so that key points, decisions and tasks are always clear and consistent.

Team analytics and improvement
Metrics such as speaker talk time encourage balanced participation, while AI detected action items ensure ownership is assigned.

Integrations: Fireflies in your existing workflow

  • Video conferencing: Zoom, Google Meet, Microsoft Teams, Webex.
  • Diallers and VOIP: Aircall, Zoom Phone and others.
  • CRM: Salesforce, HubSpot, Pipedrive.
  • Project management and chat: Asana, Monday, Trello, Jira, Slack, Microsoft Teams.
  • Automation: Zapier and an open API connect Fireflies to thousands of other apps.
Playbooks

Fireflies.ai

is part of

How to create sales collateral

This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.

Playbook

How to create sales collateral

Sales reps need more than a pitch deck. They need email templates that don't sound robotic, case studies that prospects recognise themselves in, calculators that quantify ROI, and videos that explain complex value quickly. Build the collateral that makes selling easier.

See playbook
How to create sales collateral

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