Leadinfo

Leadinfo is the European website visitor identification tool simple, affordable, and focused. The company identification is solid for European businesses. The page-level tracking shows research behaviour. The contact database integration provides email enrichment. The alerts notify when target accounts visit. Pricing starts around €49/month. Compare against: Dealfront for intent data included, Albacross for similar capability, or Clearbit for US focus. Choose Leadinfo when you're targeting European B2B companies and want straightforward visitor identification without complex intent scoring. The accuracy depends on business IP addresses remote workers don't show up. Best for European B2B companies with 500+ monthly visitors where knowing who's researching creates prospecting advantage, particularly for higher-value deals where timing matters.

I have used Leadinfo for lots of clients and we were a partner with my previous B2B agency (Solid Growth is also a certified partner). The tool fills the gap between anonymous website traffic and genuine pipeline. Each morning I open the inbox to see which companies browsed key pages yesterday. A quick scan tells me where interest is heating up, and the HubSpot integration pushes high-intent visitors straight into the sales queue with tasks already assigned.

Cross-tool automation is seamless. Triggers send alerts to Slack when a target account lands on the pricing page, and Pipedrive receives a new deal when a qualified firm hits the contact form. The speed at which data moves from website to CRM means our team can respond within hours, not days, which has lifted conversion rates noticeably.

There are caveats. Leadinfo identifies the business but not the person, so you still need to find the right contact on LinkedIn or via prospecting tools. Around 70 percent of visits remain anonymous, especially from small firms or consumer connections. And while the pricing is sensible, a sudden traffic spike can push you past your plan limits, so monitoring usage is essential.

Overall, Leadinfo has become an indispensable part of my growth stack. It turns passive website interest into active sales conversations with minimal manual effort. The interface is clean, support is responsive and the team keeps adding thoughtful features such as Autopilot for automated outreach. If you run a B2B site with steady traffic and a process for timely follow-up, Leadinfo will pay for itself quickly.

Leadinfo is a visitor identification platform that matches IP addresses and behavioural signals against a global company database. Once the tracking script is installed, it reveals which organisations visit your site, what pages they view and how long they stay. Below is a step-by-step guide to setting up and maximising the tool.

Install the tracking code

Start with the fourteen-day trial. Add the JavaScript snippet directly, via Google Tag Manager or through plugins for WordPress, Webflow and other CMSs. Data appears in the dashboard within minutes.

Clean up the inbox

Hide your own office IP addresses and any irrelevant service providers. Add tags such as Customer or Partner to known companies so genuine prospects stand out.

Create segments and triggers

Use filters to build segments like Pricing Visitors or UK Software Firms. Set triggers that send alerts or push leads to CRM when these segments appear. This automation ensures no high-intent visitor slips through.

Connect your stack

Link HubSpot, Pipedrive, Salesforce, Zoho or another CRM in a few clicks. Decide whether Leadinfo should create companies automatically or enrich existing records. Add Slack or Microsoft Teams to receive instant notifications, and use Zapier for custom workflows.

Engage prospects

Enable the Leadinfo Leadbot or Lead Gen Form to capture contact details while visitors are live on the site. For outbound motion, trial the Autopilot add-on to launch LinkedIn or email sequences against warm accounts.

Maintain compliance

Update the privacy policy to name Leadinfo and provide an opt-out link. Include the cookie in your consent banner if required. Leadinfo itself stores no personal user data, which simplifies the legal position.

Analyse and iterate

Review dashboards weekly to spot industry trends, popular content and repeat visits. Share insights with marketing to refine campaigns and with product teams to understand which features attract different segments. Adjust trigger rules and CRM routing as patterns emerge.

Scale with confidence

As traffic grows, upgrade to a plan that matches the expected lead count. Because user seats are unlimited, onboarding new sales reps is frictionless. Periodically calculate cost per qualified lead to keep ROI transparent.

Follow these steps and Leadinfo will shift from a passive analytics add-on to an active revenue engine. The combination of clear visitor data, tight integrations and automation gives B2B teams the situational awareness required to start the right conversations at the right moment.