Visitor identification that reveals companies on your site and syncs them to the CRM for faster outreach.
Leadinfo reveals which companies visit your site and what pages they view.
You want to know which companies visit your site, even if they don't convert.
B2B marketers who want to de-anonymise web traffic and spot warm accounts
Annual pricing
€
828
Monthly starting at
€
99
See which companies read your pricing or demo pages.
Trigger alerts or outbound workflows when key accounts visit.
Filter visits by industry, size, or traffic source.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Visual automation platform that connects tools and moves data with control and scheduling.
Leadinfo is a visitor identification platform that matches IP addresses and behavioural signals against a global company database. Once the tracking script is installed, it reveals which organisations visit your site, what pages they view and how long they stay. Below is a step-by-step guide to setting up and maximising the tool.
Start with the fourteen-day trial. Add the JavaScript snippet directly, via Google Tag Manager or through plugins for WordPress, Webflow and other CMSs. Data appears in the dashboard within minutes.
Hide your own office IP addresses and any irrelevant service providers. Add tags such as Customer or Partner to known companies so genuine prospects stand out.
Use filters to build segments like Pricing Visitors or UK Software Firms. Set triggers that send alerts or push leads to CRM when these segments appear. This automation ensures no high-intent visitor slips through.
Link HubSpot, Pipedrive, Salesforce, Zoho or another CRM in a few clicks. Decide whether Leadinfo should create companies automatically or enrich existing records. Add Slack or Microsoft Teams to receive instant notifications, and use Zapier for custom workflows.
Enable the Leadinfo Leadbot or Lead Gen Form to capture contact details while visitors are live on the site. For outbound motion, trial the Autopilot add-on to launch LinkedIn or email sequences against warm accounts.
Update the privacy policy to name Leadinfo and provide an opt-out link. Include the cookie in your consent banner if required. Leadinfo itself stores no personal user data, which simplifies the legal position.
Review dashboards weekly to spot industry trends, popular content and repeat visits. Share insights with marketing to refine campaigns and with product teams to understand which features attract different segments. Adjust trigger rules and CRM routing as patterns emerge.
As traffic grows, upgrade to a plan that matches the expected lead count. Because user seats are unlimited, onboarding new sales reps is frictionless. Periodically calculate cost per qualified lead to keep ROI transparent.
Follow these steps and Leadinfo will shift from a passive analytics add-on to an active revenue engine. The combination of clear visitor data, tight integrations and automation gives B2B teams the situational awareness required to start the right conversations at the right moment.
My personal notes on how to use this tool.
Leadinfo is a visitor identification platform that matches IP addresses and behavioural signals against a global company database. Once the tracking script is installed, it reveals which organisations visit your site, what pages they view and how long they stay. Below is a step-by-step guide to setting up and maximising the tool.
Start with the fourteen-day trial. Add the JavaScript snippet directly, via Google Tag Manager or through plugins for WordPress, Webflow and other CMSs. Data appears in the dashboard within minutes.
Hide your own office IP addresses and any irrelevant service providers. Add tags such as Customer or Partner to known companies so genuine prospects stand out.
Use filters to build segments like Pricing Visitors or UK Software Firms. Set triggers that send alerts or push leads to CRM when these segments appear. This automation ensures no high-intent visitor slips through.
Link HubSpot, Pipedrive, Salesforce, Zoho or another CRM in a few clicks. Decide whether Leadinfo should create companies automatically or enrich existing records. Add Slack or Microsoft Teams to receive instant notifications, and use Zapier for custom workflows.
Enable the Leadinfo Leadbot or Lead Gen Form to capture contact details while visitors are live on the site. For outbound motion, trial the Autopilot add-on to launch LinkedIn or email sequences against warm accounts.
Update the privacy policy to name Leadinfo and provide an opt-out link. Include the cookie in your consent banner if required. Leadinfo itself stores no personal user data, which simplifies the legal position.
Review dashboards weekly to spot industry trends, popular content and repeat visits. Share insights with marketing to refine campaigns and with product teams to understand which features attract different segments. Adjust trigger rules and CRM routing as patterns emerge.
As traffic grows, upgrade to a plan that matches the expected lead count. Because user seats are unlimited, onboarding new sales reps is frictionless. Periodically calculate cost per qualified lead to keep ROI transparent.
Follow these steps and Leadinfo will shift from a passive analytics add-on to an active revenue engine. The combination of clear visitor data, tight integrations and automation gives B2B teams the situational awareness required to start the right conversations at the right moment.
Leadinfo is a visitor identification platform that matches IP addresses and behavioural signals against a global company database. Once the tracking script is installed, it reveals which organisations visit your site, what pages they view and how long they stay. Below is a step-by-step guide to setting up and maximising the tool.
Start with the fourteen-day trial. Add the JavaScript snippet directly, via Google Tag Manager or through plugins for WordPress, Webflow and other CMSs. Data appears in the dashboard within minutes.
Hide your own office IP addresses and any irrelevant service providers. Add tags such as Customer or Partner to known companies so genuine prospects stand out.
Use filters to build segments like Pricing Visitors or UK Software Firms. Set triggers that send alerts or push leads to CRM when these segments appear. This automation ensures no high-intent visitor slips through.
Link HubSpot, Pipedrive, Salesforce, Zoho or another CRM in a few clicks. Decide whether Leadinfo should create companies automatically or enrich existing records. Add Slack or Microsoft Teams to receive instant notifications, and use Zapier for custom workflows.
Enable the Leadinfo Leadbot or Lead Gen Form to capture contact details while visitors are live on the site. For outbound motion, trial the Autopilot add-on to launch LinkedIn or email sequences against warm accounts.
Update the privacy policy to name Leadinfo and provide an opt-out link. Include the cookie in your consent banner if required. Leadinfo itself stores no personal user data, which simplifies the legal position.
Review dashboards weekly to spot industry trends, popular content and repeat visits. Share insights with marketing to refine campaigns and with product teams to understand which features attract different segments. Adjust trigger rules and CRM routing as patterns emerge.
As traffic grows, upgrade to a plan that matches the expected lead count. Because user seats are unlimited, onboarding new sales reps is frictionless. Periodically calculate cost per qualified lead to keep ROI transparent.
Follow these steps and Leadinfo will shift from a passive analytics add-on to an active revenue engine. The combination of clear visitor data, tight integrations and automation gives B2B teams the situational awareness required to start the right conversations at the right moment.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Equip your sales team with a structured system that shortens cycles, lifts win rates and compounds revenue.
See playbook
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Map the buyer journey from attention to action, crafting messages that guide prospects through each stage to conversion.
Topic
Playbook
Execute personalised, multi-touch campaigns at scale through software that triggers messages based on prospect behaviour and characteristics.
Topic
Playbook
Identify individuals who've shown initial interest in your offering, separating them from cold prospects for targeted nurture.
Topic
Playbook
Visualise user behaviour through colour-coded overlays showing clicks, scrolls, and mouse movement, exposing hidden friction points.
Topic
Playbook
Map every touchpoint from initial awareness to repeat purchase, creating seamless experiences that guide prospects toward conversion.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
Website builder with elegant themes, good for simple sites and landing pages that need little maintenance.
Behaviour analytics that reveals where visitors get stuck, combining heatmaps, recordings and quick surveys.
Email and SMS platform with detailed segments and flows, powerful for nurture when data is clean.
Prospecting database with sequencing, handy for small teams that want leads and outreach in one place with basic enrichment.
Email and automation aimed at ecommerce, can work for simple B2B funnels that need easy flows and segmentation.
Visual site builder with CMS and clean code export, powerful for marketing teams that want speed and control.
