Leadinfo

Built for B2B websites

Leadinfo identifies the company behind a visit rather than the individual person. It is therefore most valuable for B2B teams that care about which organisations are browsing their site. If your audience is largely consumers or micro-businesses, many visits will remain anonymous and the insight will be limited.

Website traffic volume

The platform typically resolves around a quarter of visits into named companies. That ratio means success depends on the absolute number of sessions your site attracts. When you have steady traffic, Leadinfo can generate a reliable flow of leads. When traffic is light, the number of identified companies may be too small to justify the licence.

Integration and follow-up workflow

Leadinfo shines when its data flows into your existing processes. One-click integrations with HubSpot, Pipedrive, Salesforce and more allow new companies to appear automatically in the CRM with page-view details and tasks. If your sales or marketing team is not ready to act on those alerts within hours, much of the value will be lost.

GDPR compliance and privacy

Leadinfo is GDPR-compliant because it stores no personal data and relies on a legitimate-interest basis. Even so, you must update your privacy statement, disclose its use in your cookie banner and respect opt-outs. Treat it like any analytics tool that processes visitor information and you will remain on the right side of the regulations.

Pricing model and scalability

Plans are priced on the number of unique companies identified each month. This usage approach is fair, but costs rise as your traffic grows. All tiers include unlimited users and automations, which keeps collaboration simple. Review the lead volume during the trial and select a plan that fits predictable demand.

I have used Leadinfo for lots of clients and we were a partner with my previous B2B agency (Solid Growth is also a certified partner). The tool fills the gap between anonymous website traffic and genuine pipeline. Each morning I open the inbox to see which companies browsed key pages yesterday. A quick scan tells me where interest is heating up, and the HubSpot integration pushes high-intent visitors straight into the sales queue with tasks already assigned.

Cross-tool automation is seamless. Triggers send alerts to Slack when a target account lands on the pricing page, and Pipedrive receives a new deal when a qualified firm hits the contact form. The speed at which data moves from website to CRM means our team can respond within hours, not days, which has lifted conversion rates noticeably.

There are caveats. Leadinfo identifies the business but not the person, so you still need to find the right contact on LinkedIn or via prospecting tools. Around 70 percent of visits remain anonymous, especially from small firms or consumer connections. And while the pricing is sensible, a sudden traffic spike can push you past your plan limits, so monitoring usage is essential.

Overall, Leadinfo has become an indispensable part of my growth stack. It turns passive website interest into active sales conversations with minimal manual effort. The interface is clean, support is responsive and the team keeps adding thoughtful features such as Autopilot for automated outreach. If you run a B2B site with steady traffic and a process for timely follow-up, Leadinfo will pay for itself quickly.

Leadinfo is a visitor identification platform that matches IP addresses and behavioural signals against a global company database. Once the tracking script is installed, it reveals which organisations visit your site, what pages they view and how long they stay. Below is a step-by-step guide to setting up and maximising the tool.

Install the tracking code

Start with the fourteen-day trial. Add the JavaScript snippet directly, via Google Tag Manager or through plugins for WordPress, Webflow and other CMSs. Data appears in the dashboard within minutes.

Clean up the inbox

Hide your own office IP addresses and any irrelevant service providers. Add tags such as Customer or Partner to known companies so genuine prospects stand out.

Create segments and triggers

Use filters to build segments like Pricing Visitors or UK Software Firms. Set triggers that send alerts or push leads to CRM when these segments appear. This automation ensures no high-intent visitor slips through.

Connect your stack

Link HubSpot, Pipedrive, Salesforce, Zoho or another CRM in a few clicks. Decide whether Leadinfo should create companies automatically or enrich existing records. Add Slack or Microsoft Teams to receive instant notifications, and use Zapier for custom workflows.

Engage prospects

Enable the Leadinfo Leadbot or Lead Gen Form to capture contact details while visitors are live on the site. For outbound motion, trial the Autopilot add-on to launch LinkedIn or email sequences against warm accounts.

Maintain compliance

Update the privacy policy to name Leadinfo and provide an opt-out link. Include the cookie in your consent banner if required. Leadinfo itself stores no personal user data, which simplifies the legal position.

Analyse and iterate

Review dashboards weekly to spot industry trends, popular content and repeat visits. Share insights with marketing to refine campaigns and with product teams to understand which features attract different segments. Adjust trigger rules and CRM routing as patterns emerge.

Scale with confidence

As traffic grows, upgrade to a plan that matches the expected lead count. Because user seats are unlimited, onboarding new sales reps is frictionless. Periodically calculate cost per qualified lead to keep ROI transparent.

Follow these steps and Leadinfo will shift from a passive analytics add-on to an active revenue engine. The combination of clear visitor data, tight integrations and automation gives B2B teams the situational awareness required to start the right conversations at the right moment.