AI assistant for research, outlines, and drafts fast when prompted clearly, excellent for speed and idea generation in daily marketing work.

ChatGPT

What it does

ChatGPT answers questions and generates content from prompts, helping with research, drafts, and outlines faster than writing from scratch.

You'll love

You want fast answers and content drafts without overthinking prompts, and you're comfortable editing AI output into polished work.

Pricing

Who is it for icon

240

/ year

Who is it for icon

20

/ month

Use cases

Who is it for icon

Draft LinkedIn posts and blog outlines

Who is it for icon

Research competitors and market trends

Who is it for icon

Generate ideas and validate positioning

Ideal for

Marketers needing content speed, founders drafting strategy docs, and anyone wanting a thinking partner that responds instantly to questions.

Alternatives for

ChatGPT

Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.

How to choose your growth tools
Claude
Tool

Claude

AI assistant for long-form writing and analysis better than ChatGPT for research, strategic docs, and working with uploaded files.

MacWhisper
Tool

MacWhisper

On-device transcription for audio and video quick, private, and accurate for meeting notes and content without sending files to cloud services.

Notebook LM
Tool

Notebook LM

AI research tool indexing your sources excellent for briefing documents, analysing uploads, and getting answers from materials you provide.

Perplexity
Tool

Perplexity

AI search with citations faster than manual research and more reliable than ChatGPT alone, excellent for content prep and quick fact-checking.

How to automate with

ChatGPT

Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.

Read my guide on automation
Zapier
Tool

Zapier

No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.

n8n
Tool

n8n

Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.

Make
Tool

Make

Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.

Considerations before you buy

ChatGPT

ChatGPT Plus (around €20/month) gives you GPT-4 access with better reasoning and fewer limitations than the free tier. Compared to Claude, ChatGPT is faster and more conversational but sometimes less thorough. Compared to Perplexity, ChatGPT doesn't search the web or cite sources by default. The free tier works well for casual use, but Plus is worth it for speed and quality when you use it daily. ChatGPT is excellent for first drafts, research, and idea generation but never publishes raw output always edit and verify. If you write, plan, or research regularly, ChatGPT saves hours weekly. Works best when you learn to prompt effectively and treat outputs as drafts, not finished work.

Ultimate guide to using

ChatGPT

My personal notes on how to use this tool.

ChatGPT has evolved into a powerful tool for B2B marketers and founders. With the Pro version, the platform becomes a critical asset for handling tasks like content creation, automation, and strategic thinking. In this ultimate guide, we’ll break down the key features that make ChatGPT essential for B2B professionals, including its context window, the different models available, and why prompt engineering is crucial for optimal results.

Core features of ChatGPT

Context window

The context window refers to the amount of information ChatGPT can remember or process within a conversation. For free users, the context window is smaller, meaning ChatGPT can only remember a limited amount of information before losing context or forgetting past details. With the Pro version, especially with the O3 model, the context window expands significantly, allowing ChatGPT to remember more detailed conversations and offer more accurate responses over longer interactions. This is particularly useful for B2B marketers who need to manage complex discussions or ongoing projects.

The different models

ChatGPT offers multiple models depending on your subscription:

  • GPT-3.5 (Free Plan): A solid model that handles general queries and simple tasks but is less powerful than GPT-4.
  • GPT-4 (Plus and Pro Plans): The more advanced model, offering improved performance, better understanding of complex prompts, and the ability to generate higher-quality content.
  • O3 model (Pro Plan): The most advanced variant of GPT-4, providing unlimited access and ensuring non-stop productivity. This is ideal for businesses or founders who rely on ChatGPT for continuous support and automation.

The key difference between these models is the complexity and accuracy of responses. GPT-4 (and the O3 variant) are far more capable in handling advanced tasks, such as summarising complex data, providing insights, or generating creative content, which makes it especially valuable for high-performing teams.

Prompt engineering

To get the best results from ChatGPT, prompt engineering is essential. The way you phrase your queries or instructions can drastically affect the quality of the output. Being specific, providing context, and refining your prompts helps ChatGPT generate more accurate and tailored responses. As a B2B marketer or founder, understanding how to craft effective prompts will save you time and ensure that ChatGPT delivers exactly what you need.

For those looking to optimise their prompt-writing skills, I’ve created a playbook on prompt engineering that will guide you through the best practices.

How B2B marketers and founders can benefit from ChatGPT

Content creation and ideation

ChatGPT is an excellent tool for brainstorming, generating content ideas, or even writing blog posts, emails, and social media copy. For B2B marketers, having an AI assistant that can generate high-quality content in a fraction of the time can be a massive productivity boost.

Automation of repetitive tasks

ChatGPT can help automate many of the repetitive tasks that eat into your time, such as writing reports, answering frequently asked questions, or generating responses to emails. By integrating ChatGPT into your daily workflow, you can free up time for more strategic tasks, knowing that ChatGPT can handle the rest.

Strategic insights and research

ChatGPT can also be used for strategic research, helping you analyse competitors, understand market trends, or summarise key insights from reports. The ability to quickly digest large amounts of information and generate concise summaries makes it a valuable tool for decision-making.

Personal assistant

With the Pro account, ChatGPT becomes a personal assistant that can keep track of your projects, offer reminders, summarise meeting notes, and help you stay organised. It’s like having a reliable, highly capable intern who never needs a break.

Final thoughts

ChatGPT, particularly with the Pro plan, is an indispensable tool for B2B marketers and founders looking to enhance productivity, streamline operations, and automate tasks. With the ability to create a personalised agent, access the most advanced models, and use it as an automation operator, ChatGPT becomes a highly valuable asset to any growing business. While the €200 per month price tag might be steep for some, the benefits it provides in terms of time saved and efficiency gained make it a worthwhile investment.

My review of

ChatGPT

ChatGPT has evolved into a powerful tool for B2B marketers and founders. With the Pro version, the platform becomes a critical asset for handling tasks like content creation, automation, and strategic thinking. In this ultimate guide, we’ll break down the key features that make ChatGPT essential for B2B professionals, including its context window, the different models available, and why prompt engineering is crucial for optimal results.

Core features of ChatGPT

Context window

The context window refers to the amount of information ChatGPT can remember or process within a conversation. For free users, the context window is smaller, meaning ChatGPT can only remember a limited amount of information before losing context or forgetting past details. With the Pro version, especially with the O3 model, the context window expands significantly, allowing ChatGPT to remember more detailed conversations and offer more accurate responses over longer interactions. This is particularly useful for B2B marketers who need to manage complex discussions or ongoing projects.

The different models

ChatGPT offers multiple models depending on your subscription:

  • GPT-3.5 (Free Plan): A solid model that handles general queries and simple tasks but is less powerful than GPT-4.
  • GPT-4 (Plus and Pro Plans): The more advanced model, offering improved performance, better understanding of complex prompts, and the ability to generate higher-quality content.
  • O3 model (Pro Plan): The most advanced variant of GPT-4, providing unlimited access and ensuring non-stop productivity. This is ideal for businesses or founders who rely on ChatGPT for continuous support and automation.

The key difference between these models is the complexity and accuracy of responses. GPT-4 (and the O3 variant) are far more capable in handling advanced tasks, such as summarising complex data, providing insights, or generating creative content, which makes it especially valuable for high-performing teams.

Prompt engineering

To get the best results from ChatGPT, prompt engineering is essential. The way you phrase your queries or instructions can drastically affect the quality of the output. Being specific, providing context, and refining your prompts helps ChatGPT generate more accurate and tailored responses. As a B2B marketer or founder, understanding how to craft effective prompts will save you time and ensure that ChatGPT delivers exactly what you need.

For those looking to optimise their prompt-writing skills, I’ve created a playbook on prompt engineering that will guide you through the best practices.

How B2B marketers and founders can benefit from ChatGPT

Content creation and ideation

ChatGPT is an excellent tool for brainstorming, generating content ideas, or even writing blog posts, emails, and social media copy. For B2B marketers, having an AI assistant that can generate high-quality content in a fraction of the time can be a massive productivity boost.

Automation of repetitive tasks

ChatGPT can help automate many of the repetitive tasks that eat into your time, such as writing reports, answering frequently asked questions, or generating responses to emails. By integrating ChatGPT into your daily workflow, you can free up time for more strategic tasks, knowing that ChatGPT can handle the rest.

Strategic insights and research

ChatGPT can also be used for strategic research, helping you analyse competitors, understand market trends, or summarise key insights from reports. The ability to quickly digest large amounts of information and generate concise summaries makes it a valuable tool for decision-making.

Personal assistant

With the Pro account, ChatGPT becomes a personal assistant that can keep track of your projects, offer reminders, summarise meeting notes, and help you stay organised. It’s like having a reliable, highly capable intern who never needs a break.

Final thoughts

ChatGPT, particularly with the Pro plan, is an indispensable tool for B2B marketers and founders looking to enhance productivity, streamline operations, and automate tasks. With the ability to create a personalised agent, access the most advanced models, and use it as an automation operator, ChatGPT becomes a highly valuable asset to any growing business. While the €200 per month price tag might be steep for some, the benefits it provides in terms of time saved and efficiency gained make it a worthwhile investment.

Playbooks

ChatGPT

is part of

How to choose your growth tools

This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.

Playbook

How to choose your growth tools

The wrong tools waste money and create friction. The right tools compound productivity. Avoid vendor promises and feature bloat. Choose what actually fits your workflow, integrates cleanly, and grows with you.

See playbook
How to choose your growth tools

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