Tool review & tips

ChatGPT

AI assistant that helps with research, outlines and rewrites, useful for speed and quality when paired with clear prompts and checks.

ChatGPT

What it does in 1 sentence

ChatGPT turns your questions and prompts into clear, structured outputs you can act on.

ChatGPT
Overview

Overview of

ChatGPT

You will love this tool when

You want fast answers, content drafts, or idea generation without overthinking prompts.

Ideal for

Marketers who want help with drafts, insights, research and process design

Pricing

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Annual pricing

240

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Monthly starting at

20

Use cases

Who is it for icon

Draft LinkedIn posts or blog content in your voice.

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Summarise transcripts or long documents instantly.

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Speed up idea validation or outline creation.

Tools

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ChatGPT

Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.

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Automation tools

How to automate with

ChatGPT

Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.

Read my guide on automation
Zapier
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Zapier

No code automation that connects apps and moves data, great for quick wins and alerts that save time.

n8n
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n8n

Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.

Make
Tool

Make

Visual automation platform that connects tools and moves data with control and scheduling.

What to consider

Considerations before you buy

ChatGPT

ChatGPT has evolved into a powerful tool for B2B marketers and founders. With the Pro version, the platform becomes a critical asset for handling tasks like content creation, automation, and strategic thinking. In this ultimate guide, we’ll break down the key features that make ChatGPT essential for B2B professionals, including its context window, the different models available, and why prompt engineering is crucial for optimal results.

Core features of ChatGPT

Context window

The context window refers to the amount of information ChatGPT can remember or process within a conversation. For free users, the context window is smaller, meaning ChatGPT can only remember a limited amount of information before losing context or forgetting past details. With the Pro version, especially with the O3 model, the context window expands significantly, allowing ChatGPT to remember more detailed conversations and offer more accurate responses over longer interactions. This is particularly useful for B2B marketers who need to manage complex discussions or ongoing projects.

The different models

ChatGPT offers multiple models depending on your subscription:

  • GPT-3.5 (Free Plan): A solid model that handles general queries and simple tasks but is less powerful than GPT-4.
  • GPT-4 (Plus and Pro Plans): The more advanced model, offering improved performance, better understanding of complex prompts, and the ability to generate higher-quality content.
  • O3 model (Pro Plan): The most advanced variant of GPT-4, providing unlimited access and ensuring non-stop productivity. This is ideal for businesses or founders who rely on ChatGPT for continuous support and automation.

The key difference between these models is the complexity and accuracy of responses. GPT-4 (and the O3 variant) are far more capable in handling advanced tasks, such as summarising complex data, providing insights, or generating creative content, which makes it especially valuable for high-performing teams.

Prompt engineering

To get the best results from ChatGPT, prompt engineering is essential. The way you phrase your queries or instructions can drastically affect the quality of the output. Being specific, providing context, and refining your prompts helps ChatGPT generate more accurate and tailored responses. As a B2B marketer or founder, understanding how to craft effective prompts will save you time and ensure that ChatGPT delivers exactly what you need.

For those looking to optimise their prompt-writing skills, I’ve created a playbook on prompt engineering that will guide you through the best practices.

How B2B marketers and founders can benefit from ChatGPT

Content creation and ideation

ChatGPT is an excellent tool for brainstorming, generating content ideas, or even writing blog posts, emails, and social media copy. For B2B marketers, having an AI assistant that can generate high-quality content in a fraction of the time can be a massive productivity boost.

Automation of repetitive tasks

ChatGPT can help automate many of the repetitive tasks that eat into your time, such as writing reports, answering frequently asked questions, or generating responses to emails. By integrating ChatGPT into your daily workflow, you can free up time for more strategic tasks, knowing that ChatGPT can handle the rest.

Strategic insights and research

ChatGPT can also be used for strategic research, helping you analyse competitors, understand market trends, or summarise key insights from reports. The ability to quickly digest large amounts of information and generate concise summaries makes it a valuable tool for decision-making.

Personal assistant

With the Pro account, ChatGPT becomes a personal assistant that can keep track of your projects, offer reminders, summarise meeting notes, and help you stay organised. It’s like having a reliable, highly capable intern who never needs a break.

Final thoughts

ChatGPT, particularly with the Pro plan, is an indispensable tool for B2B marketers and founders looking to enhance productivity, streamline operations, and automate tasks. With the ability to create a personalised agent, access the most advanced models, and use it as an automation operator, ChatGPT becomes a highly valuable asset to any growing business. While the €200 per month price tag might be steep for some, the benefits it provides in terms of time saved and efficiency gained make it a worthwhile investment.

Learn the tool

Ultimate guide to using

ChatGPT

My personal notes on how to use this tool.

ChatGPT has evolved into a powerful tool for B2B marketers and founders. With the Pro version, the platform becomes a critical asset for handling tasks like content creation, automation, and strategic thinking. In this ultimate guide, we’ll break down the key features that make ChatGPT essential for B2B professionals, including its context window, the different models available, and why prompt engineering is crucial for optimal results.

Core features of ChatGPT

Context window

The context window refers to the amount of information ChatGPT can remember or process within a conversation. For free users, the context window is smaller, meaning ChatGPT can only remember a limited amount of information before losing context or forgetting past details. With the Pro version, especially with the O3 model, the context window expands significantly, allowing ChatGPT to remember more detailed conversations and offer more accurate responses over longer interactions. This is particularly useful for B2B marketers who need to manage complex discussions or ongoing projects.

The different models

ChatGPT offers multiple models depending on your subscription:

  • GPT-3.5 (Free Plan): A solid model that handles general queries and simple tasks but is less powerful than GPT-4.
  • GPT-4 (Plus and Pro Plans): The more advanced model, offering improved performance, better understanding of complex prompts, and the ability to generate higher-quality content.
  • O3 model (Pro Plan): The most advanced variant of GPT-4, providing unlimited access and ensuring non-stop productivity. This is ideal for businesses or founders who rely on ChatGPT for continuous support and automation.

The key difference between these models is the complexity and accuracy of responses. GPT-4 (and the O3 variant) are far more capable in handling advanced tasks, such as summarising complex data, providing insights, or generating creative content, which makes it especially valuable for high-performing teams.

Prompt engineering

To get the best results from ChatGPT, prompt engineering is essential. The way you phrase your queries or instructions can drastically affect the quality of the output. Being specific, providing context, and refining your prompts helps ChatGPT generate more accurate and tailored responses. As a B2B marketer or founder, understanding how to craft effective prompts will save you time and ensure that ChatGPT delivers exactly what you need.

For those looking to optimise their prompt-writing skills, I’ve created a playbook on prompt engineering that will guide you through the best practices.

How B2B marketers and founders can benefit from ChatGPT

Content creation and ideation

ChatGPT is an excellent tool for brainstorming, generating content ideas, or even writing blog posts, emails, and social media copy. For B2B marketers, having an AI assistant that can generate high-quality content in a fraction of the time can be a massive productivity boost.

Automation of repetitive tasks

ChatGPT can help automate many of the repetitive tasks that eat into your time, such as writing reports, answering frequently asked questions, or generating responses to emails. By integrating ChatGPT into your daily workflow, you can free up time for more strategic tasks, knowing that ChatGPT can handle the rest.

Strategic insights and research

ChatGPT can also be used for strategic research, helping you analyse competitors, understand market trends, or summarise key insights from reports. The ability to quickly digest large amounts of information and generate concise summaries makes it a valuable tool for decision-making.

Personal assistant

With the Pro account, ChatGPT becomes a personal assistant that can keep track of your projects, offer reminders, summarise meeting notes, and help you stay organised. It’s like having a reliable, highly capable intern who never needs a break.

Final thoughts

ChatGPT, particularly with the Pro plan, is an indispensable tool for B2B marketers and founders looking to enhance productivity, streamline operations, and automate tasks. With the ability to create a personalised agent, access the most advanced models, and use it as an automation operator, ChatGPT becomes a highly valuable asset to any growing business. While the €200 per month price tag might be steep for some, the benefits it provides in terms of time saved and efficiency gained make it a worthwhile investment.

My personal review

My review of

ChatGPT

ChatGPT has evolved into a powerful tool for B2B marketers and founders. With the Pro version, the platform becomes a critical asset for handling tasks like content creation, automation, and strategic thinking. In this ultimate guide, we’ll break down the key features that make ChatGPT essential for B2B professionals, including its context window, the different models available, and why prompt engineering is crucial for optimal results.

Core features of ChatGPT

Context window

The context window refers to the amount of information ChatGPT can remember or process within a conversation. For free users, the context window is smaller, meaning ChatGPT can only remember a limited amount of information before losing context or forgetting past details. With the Pro version, especially with the O3 model, the context window expands significantly, allowing ChatGPT to remember more detailed conversations and offer more accurate responses over longer interactions. This is particularly useful for B2B marketers who need to manage complex discussions or ongoing projects.

The different models

ChatGPT offers multiple models depending on your subscription:

  • GPT-3.5 (Free Plan): A solid model that handles general queries and simple tasks but is less powerful than GPT-4.
  • GPT-4 (Plus and Pro Plans): The more advanced model, offering improved performance, better understanding of complex prompts, and the ability to generate higher-quality content.
  • O3 model (Pro Plan): The most advanced variant of GPT-4, providing unlimited access and ensuring non-stop productivity. This is ideal for businesses or founders who rely on ChatGPT for continuous support and automation.

The key difference between these models is the complexity and accuracy of responses. GPT-4 (and the O3 variant) are far more capable in handling advanced tasks, such as summarising complex data, providing insights, or generating creative content, which makes it especially valuable for high-performing teams.

Prompt engineering

To get the best results from ChatGPT, prompt engineering is essential. The way you phrase your queries or instructions can drastically affect the quality of the output. Being specific, providing context, and refining your prompts helps ChatGPT generate more accurate and tailored responses. As a B2B marketer or founder, understanding how to craft effective prompts will save you time and ensure that ChatGPT delivers exactly what you need.

For those looking to optimise their prompt-writing skills, I’ve created a playbook on prompt engineering that will guide you through the best practices.

How B2B marketers and founders can benefit from ChatGPT

Content creation and ideation

ChatGPT is an excellent tool for brainstorming, generating content ideas, or even writing blog posts, emails, and social media copy. For B2B marketers, having an AI assistant that can generate high-quality content in a fraction of the time can be a massive productivity boost.

Automation of repetitive tasks

ChatGPT can help automate many of the repetitive tasks that eat into your time, such as writing reports, answering frequently asked questions, or generating responses to emails. By integrating ChatGPT into your daily workflow, you can free up time for more strategic tasks, knowing that ChatGPT can handle the rest.

Strategic insights and research

ChatGPT can also be used for strategic research, helping you analyse competitors, understand market trends, or summarise key insights from reports. The ability to quickly digest large amounts of information and generate concise summaries makes it a valuable tool for decision-making.

Personal assistant

With the Pro account, ChatGPT becomes a personal assistant that can keep track of your projects, offer reminders, summarise meeting notes, and help you stay organised. It’s like having a reliable, highly capable intern who never needs a break.

Final thoughts

ChatGPT, particularly with the Pro plan, is an indispensable tool for B2B marketers and founders looking to enhance productivity, streamline operations, and automate tasks. With the ability to create a personalised agent, access the most advanced models, and use it as an automation operator, ChatGPT becomes a highly valuable asset to any growing business. While the €200 per month price tag might be steep for some, the benefits it provides in terms of time saved and efficiency gained make it a worthwhile investment.

Playbooks

ChatGPT

is part of

AI for marketers

This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.

See all playbooks
Playbook

AI for marketers

Use AI for research, briefs and QA. Set prompts and review steps, train the team, and track time saved without risking quality. Focus on cases that strengthen the work.

See playbook
AI for marketers
Growth wiki

Growth concepts explained in simple language

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

See entire growth wiki
Eyebrow title

Stakeholder Management

use case icon

Topic

Who is it for icon

Playbook

Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.

Eyebrow title

Prioritisation

use case icon

Topic

Who is it for icon

Playbook

Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.

Eyebrow title

Deep Work

use case icon

Topic

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Playbook

Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.

Eyebrow title

Pareto Principle

use case icon

Topic

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Playbook

Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.

Eyebrow title

Eisenhower Matrix

use case icon

Topic

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Playbook

Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.

Eyebrow title

Braindump

use case icon

Topic

Who is it for icon

Playbook

Clear mental clutter by transferring all thoughts, tasks, and ideas onto paper or screen, creating space for focused work.

Course

Why most B2B marketers don't get the results they want

Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.

See entire course
Random Rick
Always-busy marketer

Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.

Specialist Steve
Single channel specialist

Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.

Solid Sarah
Full-funnel marketer

Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.

Start for free

Sarah grows faster than Rick and Steve. Want to know how Solid Sarah does it?

Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:

See full course
7-day mini-course in your inbox

Learn the system by email

Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.

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Watch module 1 for free

See the course in action

Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.

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