ChatGPT

Free version

The free version of ChatGPT offers access to the GPT-3.5 model, which is quite capable for general tasks, conversations, and basic research. It’s perfect for individuals or small businesses that need an assistant for writing, brainstorming, or answering questions. However, the limitations of the free plan come with fewer advanced capabilities, a smaller context window, and occasional delays due to heavy server load. For those just starting or needing an assistant for simple tasks, the free version is a good starting point.

Plus version

The Plus version costs $20 per month (around €19) and provides access to GPT-4, which is significantly more powerful than GPT-3.5. This plan offers faster response times, improved performance in complex tasks, and a larger context window. For B2B marketers and founders who need more reliability and smarter outputs, the Plus plan is a significant upgrade. It’s ideal for teams or individuals who want more advanced capabilities but don’t require the full power of the Pro version.

Pro version

I am currently on a Pro account, which costs €200 per month. This plan includes unlimited access to the GPT-4 model (with the O3 variant), the highest-performing model available. The key benefit here is the ability to use ChatGPT as a "second brain," a personalised agent that stores and recalls crucial information. This model can be integrated with automation tools, making it even more powerful for streamlining repetitive tasks. The Pro version offers not only smarter outputs but also the ability to run operations non-stop, making it an indispensable tool for busy founders and growth professionals.

As a founder of two agencies and head of growth, I rely heavily on ChatGPT to assist with everything from content creation to brainstorming and automating processes. Since I switched to the Pro account, the difference in my daily productivity has been immense.

Strengths

One of the standout features of the Pro version is the ability to create a "second brain" or a personalised agent that stores all the critical information needed for my business. I’ve trained it with all my business documentation, email templates, meeting notes, and even personal preferences. This means I can easily recall important data, get summaries of past conversations, or generate new ideas based on the context stored within my agent.

The automation capabilities are another significant advantage. Using ChatGPT as an operator for automation allows me to simplify repetitive tasks like responding to emails, generating reports, or creating marketing copy. This not only saves me time but also ensures that I’m always operating at maximum efficiency. In essence, ChatGPT becomes an intelligent intern that works non-stop without needing breaks or supervision.

The access to the O3 model is a game-changer. It provides me with unlimited usage, so I’m not constrained by time limits or slow response times. This means I can use it for as long as I need, whether I’m handling client work, researching for marketing campaigns, or generating content for social media.

Limitations

The only downside of the Pro version is the cost. At €200 per month, it is a significant investment, but for the capabilities it provides, I believe it’s well worth it. Businesses with limited budgets or those who only require occasional assistance might find the Pro plan a bit too expensive. Additionally, while ChatGPT's responses are highly accurate, there are still occasional inconsistencies or issues when dealing with highly specialised or niche topics.

Ideal fit

The Pro version is perfect for businesses or individuals who need constant access to a highly capable AI assistant. If you're a busy founder, marketer, or entrepreneur looking to streamline operations, generate content, or automate workflows, this plan is highly recommended. It’s particularly valuable for those who require a smart, capable, and endlessly available intern without the cost and complexity of hiring additional staff.

ChatGPT has evolved into a powerful tool for B2B marketers and founders. With the Pro version, the platform becomes a critical asset for handling tasks like content creation, automation, and strategic thinking. In this ultimate guide, we’ll break down the key features that make ChatGPT essential for B2B professionals, including its context window, the different models available, and why prompt engineering is crucial for optimal results.

Core features of ChatGPT

Context window

The context window refers to the amount of information ChatGPT can remember or process within a conversation. For free users, the context window is smaller, meaning ChatGPT can only remember a limited amount of information before losing context or forgetting past details. With the Pro version, especially with the O3 model, the context window expands significantly, allowing ChatGPT to remember more detailed conversations and offer more accurate responses over longer interactions. This is particularly useful for B2B marketers who need to manage complex discussions or ongoing projects.

The different models

ChatGPT offers multiple models depending on your subscription:

• GPT-3.5 (Free Plan): A solid model that handles general queries and simple tasks but is less powerful than GPT-4.
• GPT-4 (Plus and Pro Plans): The more advanced model, offering improved performance, better understanding of complex prompts, and the ability to generate higher-quality content.
• O3 model (Pro Plan): The most advanced variant of GPT-4, providing unlimited access and ensuring non-stop productivity. This is ideal for businesses or founders who rely on ChatGPT for continuous support and automation.

The key difference between these models is the complexity and accuracy of responses. GPT-4 (and the O3 variant) are far more capable in handling advanced tasks, such as summarising complex data, providing insights, or generating creative content, which makes it especially valuable for high-performing teams.

Prompt engineering

To get the best results from ChatGPT, prompt engineering is essential. The way you phrase your queries or instructions can drastically affect the quality of the output. Being specific, providing context, and refining your prompts helps ChatGPT generate more accurate and tailored responses. As a B2B marketer or founder, understanding how to craft effective prompts will save you time and ensure that ChatGPT delivers exactly what you need.

For those looking to optimise their prompt-writing skills, I’ve created a playbook on prompt engineering that will guide you through the best practices.

How B2B marketers and founders can benefit from ChatGPT

Content creation and ideation

ChatGPT is an excellent tool for brainstorming, generating content ideas, or even writing blog posts, emails, and social media copy. For B2B marketers, having an AI assistant that can generate high-quality content in a fraction of the time can be a massive productivity boost.

Automation of repetitive tasks

ChatGPT can help automate many of the repetitive tasks that eat into your time, such as writing reports, answering frequently asked questions, or generating responses to emails. By integrating ChatGPT into your daily workflow, you can free up time for more strategic tasks, knowing that ChatGPT can handle the rest.

Strategic insights and research

ChatGPT can also be used for strategic research, helping you analyse competitors, understand market trends, or summarise key insights from reports. The ability to quickly digest large amounts of information and generate concise summaries makes it a valuable tool for decision-making.

Personal assistant

With the Pro account, ChatGPT becomes a personal assistant that can keep track of your projects, offer reminders, summarise meeting notes, and help you stay organised. It’s like having a reliable, highly capable intern who never needs a break.

Final thoughts

ChatGPT, particularly with the Pro plan, is an indispensable tool for B2B marketers and founders looking to enhance productivity, streamline operations, and automate tasks. With the ability to create a personalised agent, access the most advanced models, and use it as an automation operator, ChatGPT becomes a highly valuable asset to any growing business. While the €200 per month price tag might be steep for some, the benefits it provides in terms of time saved and efficiency gained make it a worthwhile investment.