Gain valuable insights and assistance in decision-making and content creation with ChatGPT, your digital marketing assistant.


Gain valuable insights and assistance in decision-making and content creation with ChatGPT, your digital marketing assistant.

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What I like about


Having a sparring partner always available

Dictate to the computer and have your thoughts structured and summarised

Building agents to discuss different topics

Introduction: discovering chatgpt's versatility

In the dynamic world of digital marketing, tools like ChatGPT are game-changers. Having delved deep into its workings, I've discovered that ChatGPT's capabilities extend far beyond mere copywriting. This article unfolds some of the innovative ways I utilise ChatGPT, aiming to inspire you to explore its potential in your marketing endeavours.

Use case: Creating persona chatbots to speak with your audience

One of my first ventures with ChatGPT was crafting chatbots personifying my target audience. For my 'Master Your Workweek' course, designed for busy digital marketers, I developed an agent representing this demographic. Engaging with this agent in hypothetical conversations, I refine my copywriting, ensuring it resonates well. This strategy elevates the content quality before it reaches beta testers, thus reducing the need for extensive human iterations.

Use case: Drafting emails with a twist

Emails are vital in marketing, and ChatGPT revolutionises this aspect. I begin by dictating ideas using MacWhisper, then instruct ChatGPT to transform these thoughts into well-crafted emails. Whether it's making the tone more professional or predicting potential responses, ChatGPT acts as a valuable tool in fine-tuning my communication, treating each email like a mini landing page.

Use case: A unique approach to content creation

Instead of directly asking ChatGPT to write articles, I challenge it differently. I ask, "What do you need from me to write the best article on this topic?" This results in a series of insightful questions that I answer via dictation. This process, akin to a brain dump, ensures the content is deeply personalised, steering clear of generic outputs.

Use case: Project prioritisation

ChatGPT also plays a pivotal role in managing my projects. By describing ongoing projects to it, I prompt ChatGPT to assist in prioritisation, often revealing overlooked tasks or outdated projects. This interaction is similar to discussing with a partner, where articulating thoughts out loud leads to clarity and solutions.

Use case: The virtual business coach

When faced with strategic decisions, like whether to launch the 'Masterwork Week' or the 'Goal Tree' course first, I turn to ChatGPT for guidance. It helps me consider various factors, enriching my decision-making process. Although it doesn't replace a real coach, its input is significantly beneficial.

Use case: A virtual advisory board

Finally, I've innovatively used ChatGPT to simulate an advisory board comprising renowned figures like Tony Robbins and Alex Hormozi. While I can't interact with them in real life, ChatGPT allows me to create scenarios where I receive their expert advice, aiding in my entrepreneurial decisions.

Conclusion: chatgpt as a multifaceted ally

ChatGPT has proven to be a versatile ally, offering advice and insights across various domains, far beyond traditional copywriting and marketing content creation. It's akin to having a panel of experts at your fingertips, ready to assist in diverse marketing challenges. ChatGPT's many hats make it an invaluable asset in the marketer's toolkit, providing a unique perspective and enhancing productivity in remarkable ways.

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FAQ about


Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije
Max Savonije
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