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The exact walkthroughs I hand to clients—screenshots, checklists, and examples that take you from zero to live.
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I turned my diary notes into step-by-step playbooks. Each guide zooms in on one growth lever, shows the exact framework I use, and gives you the checklist, template or worksheet to copy.
You won’t find theory here. Instead, you get the precise order of actions, the benchmarks that signal progress, and the common pitfalls I still watch for on client projects. Pick the guide that matches your current road-block, follow the instructions, and share your results so we can refine the process together.
Learn how to gather insights that improve targeting, messaging and conversion.
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Design, prioritise and run weekly tests to lift key metrics over 90-day cycles.
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Build a weekly cadence to review metrics, prioritise actions and stay focussed.
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Create cold email and LinkedIn outreach flows that get replies and book meetings.
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Set up efficient paid campaigns across Google and LinkedIn to drive qualified traffic.
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Build authority and traffic with a structured, repurposable content engine.
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Improve landing pages, forms and CTAs to lift submission rates and lead quality.
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Create lifecycle emails that turn leads into sales-qualified conversations.
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Re-engage visitors with strategic remarketing flows based on funnel stage.
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Run better discovery calls that qualify leads, surface needs and move deals forward.
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Handle objections and follow up to turn late-stage leads into closed revenue.
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Design a first 30-day experience that activates users and reduces churn.
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Keep accounts engaged and renewing with proactive, insight-driven systems.
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Set value-based pricing tiers that align with buyer psychology and margin goals.
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Use prompt templates to generate emails, content briefs and summaries faster.
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Deploy GPT-based assistants that handle research, responses and admin work.
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Structure deal stages, lead scoring and routing in tools like HubSpot or Pipedrive.
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Connect tools via Zapier or Make to remove manual steps and scale output.
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Block time, plan weekly and focus on high-leverage tasks that ship.
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Run projects, meetings and handovers with fewer interruptions and more clarity.
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Article continues below.
Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Change your approach to meetings so they stop wasting time and start driving progress.
Build a laser-focused prospect list that lands in primary inboxes—without blowing your budget.
Turn CRO into a repeatable, collaborative workflow that consistently improves your funnel.
Get your first structured test live—from copy or design to data setup and measurement.
Estimate your cost per lead or cost per acquisition to know what traffic channels are financially viable.
Your campaign is only as strong as its hook. Nail the angle before you touch the ad platform.
Decide what phase of growth you’re in to determine how aggressive or foundational your traffic mix should be.
Bring structure to your closing process so it feels natural, confident and aligned with buyer needs.
Lock in domain, DNS, inbox warm-up and sending volumes before you write a single email.
Get a structured overview of common B2B traffic channels, grouped by type and how they behave.
Before optimising anything, identify where your funnel is leaking and what to fix first.
Short, specific, and relevant messages get replies—templates don’t.
Customer interviews are the best source of insight—if you know how to run them properly. Most marketers don’t.
Before you start interviews or surveys, get clear on what you actually need to learn to improve your growth strategy.
Track what matters. Decide which actions support growth and set up clear goals.
Clarify what each stage in your sales pipeline means so everyone works from the same structure.
Structure your campaign across multiple touchpoints using email, LinkedIn or both.
Good onboarding sets the tone for long-term retention. Make it structured, clear and outcomes-focused.
A pile of test ideas won’t help you grow. Prioritise by impact and feasibility to test smart.
Learn how to exclude your own IP address from Google Analytics 4 to keep your data accurate and free from internal traffic noise.
Use a weekly firebreak to close open loops, reflect, and reset so you can start next week clear and focused.
Remove distractions and control your digital environment so you can do high-quality, focused work.
Keep deals moving by ending every call or email with a clear next action—no exceptions.
Support your sales team with structured content that removes blockers and builds trust.
Handle your email like a pro so it doesn’t constantly interrupt your day or hijack your focus.
Get the right foundations in place by installing Google Tag Manager and Google Analytics 4 on your site.
Before writing emails, decide where nurture fits in your funnel and what behaviour should trigger it.
Use results to fuel your next round of tests, refine your backlog, and share learnings across teams.
Create content that’s relevant to your ICP and builds credibility, not vanity metrics.
Keep clients engaged mid-cycle by reinforcing value and previewing what’s ahead.
Your first month sets the tone. Build habits and demonstrate value fast to build trust.
Install four proven email flows that move B2B leads from “just curious” to pipeline, revive cold contacts and keep your brand top-of-mind until timing is right.
Don’t just run ads—learn from them. Use metrics to improve, not just report.
Optimise your outreach by measuring what matters—opens, replies, and conversions.
Your profile is not a CV—it’s a landing page. Optimise it to attract and convert the right people.
Strengthen your pipeline by ensuring every deal is qualified the same way, every time.
Quant shows what’s broken. Qual tells you why. Use both to inform your optimisation strategy.
Personas shouldn’t be pretty slides. Make them sharp, testable tools that guide messaging and targeting.
Visualise where your flows sit, how they connect, and where they hand over to sales or other tracks.
Ad creative determines whether your audience stops to look or keeps scrolling past.
Don’t treat every inbound contact as a deal. Separate leads from pipeline so you can focus your efforts.
Once your events are tracked, build useful GA4 reports to understand what’s working.
Structure your ad campaigns to test systematically, spend wisely, and scale what works.
Turn interview notes into a six-slide deck senior leaders will green-light in minutes.
Map every ad group to the right awareness stage so your ads meet minds, not eyeballs.
Create a trusted task system so you never forget anything and always know what to work on next.
Manage your time like your ad budget— get the highest ROI of your time with these tips
Set up conversion tracking for real business actions—like meetings, sign-ups and visits.
You’ve got the interviews. Now what? Turn transcripts into clear, actionable insight that drives growth.
Use profile views as a trigger to start warm conversations without cold outreach.
Before you post, build visibility by engaging with relevant content and people.
Know when it’s time to expand your traffic mix versus going deeper on what’s already working.
Not every ‘no’ is final. Build a winback system to reconnect with leads who weren’t ready yet.
Keep your nurture emails short, clear and focused—so they’re opened, read and clicked.
Enhance flexibility and focus with asynchronous work strategies.
Qualify leads fast with budget-authority-need-timing.
Clear your mind when you're overwhelmed with this exercise.
A tool to manage customer relationships and streamline sales processes.
Craft CTAs that drive engagement and action across platforms.
Optimise CTR to improve engagement and drive actionable user responses.
Transform constraints into opportunities to drive smarter decisions and growth.
Create high-quality content that drives traffic, builds authority, and converts.
Optimise every touchpoint for better conversions across your sales funnel.
Master CPM, CPC, CPA for smarter ad spend.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Focused, uninterrupted time for cognitively demanding tasks.
Prioritise tasks effectively using the Eisenhower decision-making matrix.
Engagement rate shows the share of sessions that stick, not just click. Google Analytics 4 counts a visit as engaged when it lasts longer than 10 seconds, fires a conversion event or views at least two pages, so the metric filters out idle bounces.
Streamline task management by maintaining an organised backlog.
Key factors or tactics that significantly impact a company's growth.
A repeatable and scalable system to drive consistent growth.
Drive rapid growth through innovative, cost-effective strategies.
Identify and activate growth levers to scale your business faster.
Drive rapid growth through innovative, cost-effective strategies.
Stay on top of tasks with an efficient and structured issues tracker.
The systems and processes supporting scalable business growth.
Break through stagnation with actionable strategies to reignite business growth.
A visual tool for tracking key growth metrics and progress.
Use heatmaps to track user behaviour and optimise your site experience.
Attract and convert leads with educational, value-driven inbound marketing.
Master lead generation techniques to fill your pipeline effectively.
The process of attracting and converting prospects into potential customers.
Engaging and building relationships with leads to move them through the funnel.
Increase the value of each customer relationship through targeted strategies.
Generate high-quality leads with Marketing Qualified Lead frameworks.
Automate workflows and campaigns for increased marketing efficiency.
Focus on the key metric that defines success for your business.
Set clear, inspiring goals and track them with hard numbers using Objectives and Key Results (OKRs).
Package clear results, fair pricing and confidence-boosting extras to win B2B deals faster.
Spark conversations via tailored email, call or LinkedIn with prospects who match your ICP.
Harness the power of Search Engine Advertising for fast, measurable growth.
Show simple ads to your ideal buyers so they discover you early.
Identify the vital 20 % and scale it for outsized growth.
The process of ranking tasks or goals by importance and urgency.
Validate your product's value proposition to align with market demands.
Write precise prompts to steer AI tools towards reliable, useful answers.
Research focused on understanding user behaviours, motivations, and needs.
Drive traffic and sales with partnerships through affiliate marketing.
Re-target past visitors with capped, tailored ads to lift conversions.
Boost customer loyalty and reduce churn with effective retention strategies.
Improve rankings and organic visibility with actionable SEO techniques.
Streamline SQL processes to increase conversion rates and close deals faster.
Align goals and secure buy-in with effective stakeholder strategies.
Improve consistency and scalability with well-documented SOPs.
Track campaign performance with clear and precise UTM tagging.
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
