Growth setup

Get your growth priorities straight with a structured setup. I’ll review your customer journey, align your team, and leave you with a clear 90-day plan and quick wins you can act on right away.

Growth setup
Summary

Choose your path to structured growth

A clear view of the actions that will make the biggest impact, plus a 90-day plan with quick wins.

Who this is for

Who is it for icon
Who this is ideal for

B2B companies that want clarity on priorities, team alignment, and a proven plan to grow.

Who is it for icon
Who this is NOT for

Companies expecting ongoing delivery or a full agency to run their marketing.

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Use case

Perfect for setting the foundation for growth with a review of your current state, clear opportunities, and a 90-day plan.

Key outcome

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Outcome

A clear view of the actions that will make the biggest impact, plus a 90-day plan with quick wins.

benefit 3 icon
Benefit

Focus your resources on the highest-impact opportunities for growth in the next quarter.

benefit 3 icon
Benefit

A practical plan with goals, owners, and timelines that your whole team supports.

Growth setup

Get your growth priorities straight with a structured setup. I’ll review your customer journey, align your team, and leave you with a clear 90-day plan and quick wins you can act on right away.

Price
Monthly starting price
€4,000
ex VAT
Get direct course access
Fill out the form so you can book a meeting
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Format

Delivered as a structured, time-boxed sprint with remote and in-person elements. Usually takes about one week from start to finish.

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How long it takes

Fixed-scope project with all deliverables handed over within one week.

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Requirements

Access to data and systems, key team members available for input, and willingness to share current performance.

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Included

Review of all four growth engines, quick wins list, 90-day plan with goals and success metrics, prioritised sprint backlog, and supporting templates.

Get started

Get instant course access

Book your discovery call

Complete the questions to book a meeting

Start learning today. As soon as you purchase, you’ll get full access to all lessons, templates and resources.

Fill out the short form so I can review your situation. You’ll get a tailored quick wins plan, and at the end you can book a meeting to walk through it together.

Choose a time that works for you. We’ll explore your goals, challenges and options to work together.

Structured approach to growth

What is covered

This is the same framework I use with every B2B team I work with. It covers the core growth engines that matter and brings structure to an the large domain of growth.

Demand generation

Attract the right leads and build awareness before they’re ready to buy.

Attract the right leads and build awareness before they’re ready to buy.

Marketing funnel

Turn attention into sales-ready leads through effective funnel design.

Turn attention into sales-ready leads through effective funnel design.

Sales pipeline

Move deals faster and improve conversion rates between sales stages.

Move deals faster and improve conversion rates between sales stages.

Customer value

Build better client relationships at scale. Increasing customer value increases profit by a lot.

Build better client relationships at scale. Increasing customer value increases profit by a lot.
Structured approach to growth

Full description

The growth setup is designed for speed. Where most teams take a month to align, I can get you there in a week. I’ve run this process many times and built a structured approach that keeps things focused, practical, and fast.

We start by getting to know your team, your resources, and your current setup. I’ll map your growth on my maturity model so you can see exactly where you stand — your strengths, weaknesses, and biggest opportunities.

Next, I walk through your entire funnel from demand generation to customer value. I speak directly with your team to understand pain points, bottlenecks, and hidden opportunities that might be slowing you down.

From there, I’ll design the exact plan I would follow if I were running your growth function. Within one week, you’ll have:

  • Clear 90-day goals matched to your growth stage and priorities
  • A prioritised backlog so you know exactly what to tackle first
  • Quick wins your team can act on immediately
  • Success metrics so you can track progress from day one
  • Templates and examples you can reuse to keep momentum going

If you choose to work with me on an ongoing basis through the fractional head of growth retainer, this setup becomes the first 90-day sprint we run together.

By the end, you’ll have alignment across your team, total clarity on what to do next, and a practical plan that your team can execute with confidence.

Random Rick

Random Rick

You jump on new ideas you see online and try them today without a plan. Results spike then fade, and it is hard to explain what worked. You want a simple system that shows what to do next.

Specialist Steve

Specialist Steve

You run one channel really well, LinkedIn Ads, Google Ads, SEO, or content. You drive traffic and leads, yet revenue still feels far away. You want to link your work to the funnel, the pipeline, and customer value.

Solid Sarah illustration

Solid Sarah

You use all four engines together and work from a clear plan. You test small changes, track the 12 metrics, and lift each one by 10%. Results stack up and the team knows what to do next.

Hi, I'm Ewoud

I work fast, focus on the root causes, and leave your team with a system they can actually run.

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Exited 7 companies

I’ve scaled as a founder, not just as a head of growth.

Trained 1,500+ marketers

10 years experience in teaching growth in a simple way.

Timepath

Strategiefabriek

Easy Ergonomics

Booomtag

Transpack Packaging

Founders

Nestmanager

Springlab

Natuurlijk Presteren

Replicable

Klup

Prodos

Snappcar

Suite 702

Kees de Boekhouder

Woolsocks

DoubleSmart

Lofty Manner

Amberscript

Koffievoordeel

Ligo

SOPHIA MAE

Polaris Growth

Soft Revolt

The Talent Institute

Bridgefund

Mooie Boules

Cortazu

Smyle

Friesland Campina

Yaya

NU

Decathlon

What clients say

Testimonials

Over the past 15 years, I’ve worked with hundreds of marketers across different industries. Here's what clients, participants or former colleagues have to say.

By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away. Would highly recommend to any start-up or B2B business looking to get to that next level.

Robert Vernacchio

Robert Vernacchio

Business Development

Really enjoyed the training. You can work at your own pace and the content is very relevant to refresh my 'growth' knowledge and learn new things!

Joanne Jongens

Joanne Jongens

Head of Growth

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Klaas Joosten

Klaas Joosten

Founder

I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!

Candice Lo

Candice Lo

Global Memberships

I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!

Tess Lucassen

Tess Lucassen

Growth product marketeer

It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out.   And I gained insights on how to approach scaling, starting my projects.

Aleksei Zikin

Aleksei Zikin

Freelance designer

This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.

Thomas van der Kleij

Thomas van der Kleij

Serial entrepreneur

Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!

Lila Becker

Lila Becker

Freelance Marketeer

Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.

Jack Jenkins

Jack Jenkins

Serial entrepreneur

Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.

Nino van Viegen

Nino van Viegen

Online marketeer

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom

Erik Oosterom

Market place marketeer

Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.

Rafaella Heuvelmans

Rafaella Heuvelmans

Online marketeer

Great course for those who want to start optimising their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen

Noor Jansen

Online marketeer

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw

Peter-Paul de Leeuw

CEO

Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.

Olaf Arkauer

Olaf Arkauer

Co-founder

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters

Michelle Wolters

Co-founder

We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.‍

Menno van Gerven

Menno van Gerven

Online marketeer

Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.

Marloes van Gasteren

Marloes van Gasteren

CEO Springlab
Summary

Choose your path to structured growth

A clear view of the actions that will make the biggest impact, plus a 90-day plan with quick wins.

Who this is for

Who is it for icon
Who this is ideal for

B2B companies that want clarity on priorities, team alignment, and a proven plan to grow.

Who is it for icon
Who this is NOT for

Companies expecting ongoing delivery or a full agency to run their marketing.

use case icon
Use case

Perfect for setting the foundation for growth with a review of your current state, clear opportunities, and a 90-day plan.

Key outcome

outcome icon
Outcome

A clear view of the actions that will make the biggest impact, plus a 90-day plan with quick wins.

benefit 3 icon
Benefit

Focus your resources on the highest-impact opportunities for growth in the next quarter.

benefit 3 icon
Benefit

A practical plan with goals, owners, and timelines that your whole team supports.

Growth setup

Get your growth priorities straight with a structured setup. I’ll review your customer journey, align your team, and leave you with a clear 90-day plan and quick wins you can act on right away.

Price
Monthly starting price
€4,000
ex VAT
Get direct course access
Fill out the form so you can book a meeting