Get 10% improvements in the right places to compound revenue in 14 weeks.
Pick the format that suits your pace and resources: do it yourself, join a guided programme, or work with us in a done-with-you partnership.
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
Get the same course plus live support. A personal kick-off call and weekly Q&A sessions in small groups help you answer questions, get feedback, and keep you on track.
I work with your team to run the plan, track the numbers and lift results, leaving you with a repeatable system and a upskilled team.
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Finish a full growth cycle in 14 weeks and see momentum from week 1.
Quick wins from week 1
14-week step-by-step schedule
Focus on 1 growth metric each week
My exact process that has worked for 50+ companies and 1500+ marketers.
1500+ marketers trained on the system
Built for real world: includes room for error
My exact process to grow 50+ companies
Fits service, SaaS, and consultancy model: whatever your funnel or pricing.
B2B service companies
From €100K - €15M annual revenue
Funnels based on meetings & proposals
Complete toolkit with example data, templates, and step-by-step guidance.
Covers all 12 growth metrics
Demo dataset for hands-on practice
60+ examples & quick wins
Implement compound growth next to current workload. Designed with busy teams in mind.
1h/week video course
3h/week direct implementation
Fits alongside daily work
Each slide shows the impact of adding 10% improvements. Build a solid foundation, metric by metric. The results build up over time, until they are unstoppable in week 14. Fits busy teams.
With accurate numbers in one place you can track every move we make over the next 13 weeks. Learn the simple Solid Growth scorecard.
Follow my checklists for the most commons mistakes in CRM, tracking and funnel gaps.
Talk to the people who pay the bills. You might ask me:
‘What do customers have to do with the products we eventually want them to buy?’
Doing customer research has so many ways it directly drives revenue.
Reach the right people by balancing paid and organic channels. When I first work with B2B teams, they usually have too many channels running for the team size.
You can't get the best results if you are sprinting and putting out fires.
Learn what makes engaging advertising, so people actually click.
The principles are the same for cold emails, video ads or Google Ads. Lots of examples to show you how to do it for your ads.
Keep visitors on the page. Strong first impressions (copywriting too) matter on your website too.
Learn my best tips for landing pages that work for any B2B company. Also learn how to spot technical issues from your Analytics.
Convert traffic into leads. Learn how to spot what's wrong with forms, meeting schedulers and non-landing pages.
Fix the leaks in your website, so you get more leads.
Warm up new leads. Timely emails and helpful content guide contacts to engage, moving them to marketing-qualified status.
The best practices for email nurture flows that sales teams LOVE.
Fill the sales calendar. Smart routing and user-friendly schedulers turn activated leads into confirmed meetings.
We only need to improve 10% to get to massive compound results for the funnel as a whole.
Run sharper discovery calls. Learn my structure to turn confusion into future assets.
Save the sales team time by better qualification process before the meeting. Give marketing team new insights with a process to turn sales calls into copywriting for ads and emails.
Learn how to counter objections, both in the sales meeting and which marketing assets to create to prevent them in the first place.
This is where marketing and sales need to work together. Copy my process how to work together to achieve both your targets.
Close more deals. Persuasive proposals, timely follow-ups, and improved objection handling after the call lift the percentage of offers that end in a signed agreement.
Secure longer relationships from the start. Small changes help you to get longer contracts (on average).
Small changes in the onboarding, retention and upsell drive a lot of revenue and profit.
Increase what each customer buys. Bundles and cross-sells add extra units to every invoice.
Capture full value. Small positioning and packaging tweaks raise the average price per unit without changing the core product.
Pick the format that suits your pace and resources—do it yourself, join a guided programme, or work with us in a done-with-you partnership.
Best for individuals
Best for individuals
Best for teams
Individual course access
Individual course access
Team course access
Do it yourself
Weekly group calls
Private team calls
9 hour total
4 hours a week
1 day / week
€995 ex VAT
€1,950 ex VAT
€8,600 ex VAT per month
Default 12-week programme
Personalised 14-week execution plan
A custom 12-week execution plan
All templates included
All templates included
All templates included
Access the complete 12-week playbook through concise video lessons and ready-to-use templates. Perfect for marketers who prefer to learn solo and launch the cycle on their own schedule.
Work through the same 12-week playbook with a personal onboarding and a small weekly office-hours call for questions, feedback, and accountability. Ideal if you want flexible study plus live support.
I join your team one day a week to run the full 12-week cycle: weekly scorecards, designing experiments, and sharing results. You finish with a documented playbook and a team ready to repeat the process.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Springlab
Nestmanager
Easy Ergonomics
Booomtag
The Talent Institute
Strategiefabriek
Transpack Packaging
Founders
Cortazu
Snappcar
Kees de Boekhouder
Amberscript
Klup
Mooie Boules
SOPHIA MAE
Yaya
Bridgefund
Ligo
Friesland Campina
NU
Decathlon
Book a friendly call to explore whether the compound growth approach fits your goals, what the first steps look like, and get clarity before joining.
Plan on roughly half a day (about four hours) each week. Most tasks overlap with work you already do—only the method changes—so you will pursue your existing goals while applying the new approach.
Yes. Demand generation covers both outbound and inbound channels, and the four-engine logic adapts to account-based selling. Only businesses with multi-year sales cycles will struggle to see timely feedback.
The track works from about €10 000 monthly revenue upwards. There is no minimum traffic requirement; you will diagnose and lift whatever volume you have.
Submit questions or numbers in advance; I group them by theme and tackle each live. You may share your screen to get direct feedback or simply listen and learn from others.
Bring whatever analytics and CRM you already use. The course provides sample data, tool recommendations and set-up walk-throughs, so you can follow along even if your current stack is light.
Yes. You may apply 100 % of the Course-only fee towards the Growth Track if you upgrade within the first four weeks of enrolment.
Enrolment is rolling—the moment you sign up you receive access and can start the twelve-week roadmap at your own pace.