Build small, actionable habits that lead to significant, lasting personal and professional growth.
Article continues below.
Lifetime course access with updates
Default 12-week roadmap to follow
Binge, dip in, or run the 12-week cycle
Start applying the framework in week one
Includes all instructions, sheets and guides
60 copy-paste tactics I always use
Lifetime course access with updates
Personal 12-week roadmap set in onboarding
Weekly accountability keeps you on track
Weekly live group call (Wednesdays)
1-on-1 Slack support
B2B marketers community
Atomic Habits is a transformative guide to building good habits, breaking bad ones, and mastering the small actions that lead to remarkable results. James Clear presents a framework for understanding the science of habits and shows how tiny, consistent changes can compound over time to create meaningful progress. Clear emphasises that habits are the building blocks of life’s success and that focusing on systems rather than goals leads to sustained improvements.
Clear opens with the principle that small, consistent changes—atomic habits—lead to compounding benefits over time. Drawing from examples like the British Cycling Team’s marginal gains, Clear illustrates how a 1% improvement each day compounds to a 37x improvement over a year. He emphasises that habits are the compound interest of self-improvement, with minor tweaks leading to substantial results in the long run.
Clear argues that goals are outcome-based and often fail to provide long-term results. Instead, the focus should be on systems—repeatable processes that align with identity change. For instance, instead of aiming to "run a marathon," one should aim to "become a runner." This identity-based approach ensures habits are integrated into one’s self-perception.
Clear explains that cues trigger habits. By making these cues obvious, we can set up our environment for success. Examples include placing running shoes by the door to encourage exercise or writing down specific plans for new habits. He introduces "habit stacking," which pairs a new habit with an existing one, like meditating after brushing your teeth.
Habits are more likely to stick when they are appealing. Clear highlights the role of dopamine in habit formation, suggesting ways to enhance anticipation. Bundling activities—combining something you want to do with something you need to do—makes habits more desirable.
Clear emphasises the importance of reducing friction. Simplifying actions and lowering the effort required increases the likelihood of habit adoption. He introduces the "two-minute rule," which suggests starting habits with actions that take two minutes or less, like "open a book" rather than "read for an hour."
Habits that provide immediate rewards are more likely to be repeated. Clear encourages reinforcing good habits with small, tangible rewards, such as crossing off tasks on a habit tracker. Conversely, he advocates for making bad habits unsatisfying by introducing negative consequences.
To maintain motivation, tasks should be challenging but achievable. Clear calls this the Goldilocks Zone, where habits remain engaging without becoming overwhelming. This principle is key to avoiding burnout and sustaining habits over time.
The cornerstone of lasting change is identity transformation. Clear argues that habits are not just about achieving results but about becoming the kind of person you aspire to be. Each action serves as a vote for the person you want to become, reinforcing positive identity shifts.
Atomic Habits provides a blueprint for creating lasting transformation through small, intentional actions. By applying its principles, anyone can achieve meaningful growth and long-term success.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Stone & Tile Company
Booomtag
Easy Ergonomics
Strategiefabriek
Transpack Packaging
Nestmanager
Founders
The Talent Institute
Cortazu
Springlab
Amberscript
Ligo
Snappcar
Kees de Boekhouder
Bridgefund
Klup
Mooie Boules
Yaya
SOPHIA MAE
Decathlon
Friesland Campina
NU
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Kanbox turns LinkedIn into a streamlined, end-to-end revenue engine for B2B marketers—combining advanced scraping, message automation and a live Kanban pipeline in one workspace.
Coda is a hybrid document-database platform that blends pages, tables, and lightweight automation in a single canvas. Teams can draft plans, track work, and build internal tools without juggling multiple apps.
Build small, actionable habits that lead to significant, lasting personal and professional growth.