Build small, actionable habits that lead to significant, lasting personal and professional growth.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
Atomic Habits is a transformative guide to building good habits, breaking bad ones, and mastering the small actions that lead to remarkable results. James Clear presents a framework for understanding the science of habits and shows how tiny, consistent changes can compound over time to create meaningful progress. Clear emphasises that habits are the building blocks of life’s success and that focusing on systems rather than goals leads to sustained improvements.
Clear opens with the principle that small, consistent changes—atomic habits—lead to compounding benefits over time. Drawing from examples like the British Cycling Team’s marginal gains, Clear illustrates how a 1% improvement each day compounds to a 37x improvement over a year. He emphasises that habits are the compound interest of self-improvement, with minor tweaks leading to substantial results in the long run.
Clear argues that goals are outcome-based and often fail to provide long-term results. Instead, the focus should be on systems—repeatable processes that align with identity change. For instance, instead of aiming to "run a marathon," one should aim to "become a runner." This identity-based approach ensures habits are integrated into one’s self-perception.
Clear explains that cues trigger habits. By making these cues obvious, we can set up our environment for success. Examples include placing running shoes by the door to encourage exercise or writing down specific plans for new habits. He introduces "habit stacking," which pairs a new habit with an existing one, like meditating after brushing your teeth.
Habits are more likely to stick when they are appealing. Clear highlights the role of dopamine in habit formation, suggesting ways to enhance anticipation. Bundling activities—combining something you want to do with something you need to do—makes habits more desirable.
Clear emphasises the importance of reducing friction. Simplifying actions and lowering the effort required increases the likelihood of habit adoption. He introduces the "two-minute rule," which suggests starting habits with actions that take two minutes or less, like "open a book" rather than "read for an hour."
Habits that provide immediate rewards are more likely to be repeated. Clear encourages reinforcing good habits with small, tangible rewards, such as crossing off tasks on a habit tracker. Conversely, he advocates for making bad habits unsatisfying by introducing negative consequences.
To maintain motivation, tasks should be challenging but achievable. Clear calls this the Goldilocks Zone, where habits remain engaging without becoming overwhelming. This principle is key to avoiding burnout and sustaining habits over time.
The cornerstone of lasting change is identity transformation. Clear argues that habits are not just about achieving results but about becoming the kind of person you aspire to be. Each action serves as a vote for the person you want to become, reinforcing positive identity shifts.
Atomic Habits provides a blueprint for creating lasting transformation through small, intentional actions. By applying its principles, anyone can achieve meaningful growth and long-term success.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Google Tag Manager makes it easy to manage tracking tags without code, so you can move faster and keep your growth data clean and reliable.
Miro is a collaborative online whiteboard tool that enables teams to brainstorm, map workflows, and visualise ideas in real time.
Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.
Omnisend is an all-in-one marketing platform designed for e-commerce businesses. With powerful automation and seamless integrations, it helps businesses scale their email and SMS marketing efforts effortlessly.
Build small, actionable habits that lead to significant, lasting personal and professional growth.