Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Article continues below.
Introduction
"Measure What Matters" by John Doerr explains the power of Objectives and Key Results (OKRs), a framework for goal-setting that drives clarity, focus, and execution. Introduced by Andy Grove at Intel and later adopted by Google, OKRs transform the way organisations prioritise and achieve goals. This book reveals how OKRs inspire teams to align their efforts, push boundaries, and deliver meaningful results.
The Core of OKRs
OKRs consist of two parts:
Doerr breaks OKRs into four "superpowers":
OKRs in Practice
The book features real-world case studies to showcase OKRs in action:
Implementing OKRs
The success of OKRs hinges on simplicity, transparency, and adaptability:
Key Takeaways
"Measure What Matters" emphasises that successful execution of OKRs requires discipline and leadership buy-in. It’s a must-read for leaders looking to create a results-driven organisation where teams are empowered to achieve their best work.
Article continues below.
Watch the free course and follow the 3 marketers while they each execute 6 experiments. See the tactics they use and the results they get.
Free course
45 min
English, Dutch
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Turn your expertise into polished, white-label courses for B2B buyers, pairing drip lessons, quizzes and a built-in checkout so you launch revenue-ready education without touching code.
Kanbox turns LinkedIn into a streamlined, end-to-end revenue engine for B2B marketers—combining advanced scraping, message automation and a live Kanban pipeline in one workspace.
Automates cold outreach for marketers, blending personalised email sequences, instant prospect data and reply detection in one dashboard to open doors at scale.