Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
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Introduction
"Measure What Matters" by John Doerr explains the power of Objectives and Key Results (OKRs), a framework for goal-setting that drives clarity, focus, and execution. Introduced by Andy Grove at Intel and later adopted by Google, OKRs transform the way organisations prioritise and achieve goals. This book reveals how OKRs inspire teams to align their efforts, push boundaries, and deliver meaningful results.
The Core of OKRs
OKRs consist of two parts:
Doerr breaks OKRs into four "superpowers":
OKRs in Practice
The book features real-world case studies to showcase OKRs in action:
Implementing OKRs
The success of OKRs hinges on simplicity, transparency, and adaptability:
Key Takeaways
"Measure What Matters" emphasises that successful execution of OKRs requires discipline and leadership buy-in. It’s a must-read for leaders looking to create a results-driven organisation where teams are empowered to achieve their best work.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Easy Ergonomics
Cortazu
Strategiefabriek
The Talent Institute
Transpack Packaging
Founders
Springlab
Nestmanager
Booomtag
Stone & Tile Company
Klup
Kees de Boekhouder
Mooie Boules
Ligo
Amberscript
Bridgefund
SOPHIA MAE
Snappcar
Yaya
Decathlon
NU
Friesland Campina
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Kanbox turns LinkedIn into a streamlined, end-to-end revenue engine for B2B marketers—combining advanced scraping, message automation and a live Kanban pipeline in one workspace.
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Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.