A visual tool for tracking key growth metrics and progress.
Measure performance across critical areas.
Highlight successes and improvement areas.
Drive accountability with clear metrics.
The growth scorecard is how I recommend teams run a weekly review. It’s heavily inspired by the "Level 10 Meeting" from the book Traction by Gino Wickman—but adapted for growth teams.
At its core, the scorecard is a weekly ritual where the team looks at the same few metrics every Monday:
It’s not a status meeting. It’s a scoreboard. Everyone should walk in knowing what the numbers are—and walk out aligned on what needs to happen next.
The scorecard works because it forces consistency. You see patterns early. You spot when numbers slip. And you make space for proactive problem-solving before things break.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Increase how much each customer is worth. Improve retention, pricing, or upsell to grow revenue without needing more leads.
See topicI’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
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A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.