Convert leads into paying customers with BOFU tactics and offers.
Address final objections with clarity.
Use discounts or demos to close deals.
Build loyalty at the point of purchase.
BOFU is the final stage of the funnel where prospects make a purchasing decision, driven by offers, trials, or direct sales outreach.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Fill the top of the funnel with qualified intent. Positioning, channels, and campaigns that draw the right buyers to your site rather than chasing them.
See topic
Sales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.
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Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.
Monday.com is a flexible work operating system that combines project management, CRM, and team collaboration into a highly customisable platform for businesses of all sizes.
Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.
HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.
Move prospects toward conversion with targeted MOFU content and strategies.
Methods or strategies used to persuade prospects to buy.
The structured process of managing prospects from lead to customer.
A tool to manage customer relationships and streamline sales processes.
Concerns or barriers preventing a prospect from making a purchase.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
Understand the bigger picture, see how growth engines connect, and change the way you approach scaling forever.
Explore free course
45 min
English
English, Dutch
Join the Growth Track, a 12-week programme for B2B marketers who want a complete, compound approach to scaling.
Explore Growth Track
Built for in-house B2B marketers who own pipeline targets
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