Tool review

Folk

Manage warm leads, collaborators and outreach in one smart interface that adapts to your B2B workflows.

Folk

Tool overview

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Customisable

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Works with Zapier

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Basic templates

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Pricing start at

25

Annual price

240

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This tool has a free (trial) plan.

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Integrates with these tools

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Folk

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Pipedrive

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Keap

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ActiveCampaign

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Build smarter email journeys, automate follow-ups and align your sales and marketing around pipeline-driving campaigns.

Consider this when you buy

Folk is a simple but powerful CRM alternative for teams looking for lightweight contact and pipeline management without the complexity of enterprise CRMs.

Best for startups and small businesses

Unlike traditional CRMs, Folk offers a minimalist, flexible interface, making it ideal for small teams needing relationship management over sales tracking.

Easy-to-use but limited in reporting

Folk excels in ease of use and automation, but lacks the deep reporting and analytics found in more robust CRMs like HubSpot or Salesforce.

Integrates well with existing workflows

Folk works seamlessly with Gmail, LinkedIn, and other tools, allowing users to sync contacts and automate follow-ups without switching platforms.

Best for:

  • Startups and agencies needing a lightweight, flexible CRM.
  • Teams focused on relationship management and follow-ups.
  • Businesses looking for a simple, no-code alternative to traditional CRMs.

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Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

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45 min

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Ultimate guide for

Folk

Playbook

Playbook

CRM setup

Use this CRM setup guide — based on HubSpot but broadly applicable — to structure your pipeline, lead routing and scoring.

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CRM setup

Wiki articles

Go to wiki
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BANT

Qualify leads fast with budget-authority-need-timing.

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MQL

Generate high-quality leads with Marketing Qualified Lead frameworks.

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SQL

Streamline SQL processes to increase conversion rates and close deals faster.

Folk

FolkFolk

Manage warm leads, collaborators and outreach in one smart interface that adapts to your B2B workflows.