Folk

Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.

Checkbox

Intuitive, no-code CRM that adapts to different workflows.

Checkbox

Automated follow-ups and email sequences for engagement.

Checkbox

Collaboration features to share contact lists and notes with teams.

Folk

I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.

Considerations

Folk is a simple but powerful CRM alternative for teams looking for lightweight contact and pipeline management without the complexity of enterprise CRMs.

Best for startups and small businesses

Unlike traditional CRMs, Folk offers a minimalist, flexible interface, making it ideal for small teams needing relationship management over sales tracking.

Easy-to-use but limited in reporting

Folk excels in ease of use and automation, but lacks the deep reporting and analytics found in more robust CRMs like HubSpot or Salesforce.

Integrates well with existing workflows

Folk works seamlessly with Gmail, LinkedIn, and other tools, allowing users to sync contacts and automate follow-ups without switching platforms.

Best for:

  • Startups and agencies needing a lightweight, flexible CRM.
  • Teams focused on relationship management and follow-ups.
  • Businesses looking for a simple, no-code alternative to traditional CRMs.
Go to all tools

Alternatives for

Folk

HubSpotHubSpot

HubSpot

HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.

PipedrivePipedrive

Pipedrive

Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.

KeapKeap

Keap

Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.

ActiveCampaignActiveCampaign

ActiveCampaign

ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.

Tips for new users

Icon for video lessons

Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

Advanced tips for

Folk

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

Student icon

1,500 marketers trained since 2015

Exited 6 companies

Springlab

Springlab

Cortazu

Cortazu

Easy Ergonomics

Easy Ergonomics

Transpack Packaging

Transpack Packaging

Nestmanager

Nestmanager

Founders

Founders

Stone & Tile Company

Stone & Tile Company

Booomtag

Booomtag

Strategiefabriek

Strategiefabriek

The Talent Institute

The Talent Institute

Amberscript

Amberscript

Klup

Klup

SOPHIA MAE

SOPHIA MAE

Snappcar

Snappcar

Yaya

Yaya

Ligo

Ligo

Kees de Boekhouder

Kees de Boekhouder

Mooie Boules

Mooie Boules

Bridgefund

Bridgefund

Decathlon

Decathlon

Friesland Campina

Friesland Campina

NU

NU

Tool categories

All tool categories
Tool category

Sales CRM

Sales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.

See tool category
Tool category

Meeting schedulers

Meeting scheduler tools automate the process of setting appointments, eliminating back-and-forth emails and streamlining calendar management for sales and client meetings.

See tool category
Who wrote this content?
No items found.
ActiveCampaign
Adobe Marketo
Airtable
Amplitude
Apollo
Asana
Brevo
Cal.com
Calendly
ChatGPT
ClickUp
Coda
Cookiebot
Customer.io
Databox
Drip
Eloqua
Figma
Fireflies.ai
Folk
Freedom
Gmail
Google Analytics
Google Calendar
Google Sheets
Google Tag Manager
Google Workspace
Hotjar
HubSpot
Inbox When Ready
Instapage
Justuno
Kanbox
Keap
Klaviyo
LastPass
Leadinfo
Leadpages
Lemcal
Lemlist
Looker Studio
Loom
LoyaltyLion
MacWhisper
Mailchimp
Mailshake
Make
ManyChat
Metorik
Microsoft Clarity
Miro
Monday
Notebook LM
Notion
OmniConvert
Omnisend
PandaDoc
Perplexity
Pipedream
Pipedrive
Process Street
SEMrush
SaneBox
Slack
Spectacle
Squarespace
SurferSEO
Thinkific
Todoist
Toggl
Trello
Typeform
Unbounce
VWO
Webflow
WordPress
Zapier
Folk

Folk

Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.