Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.
Visual sales pipelines to track deals and progress effortlessly.
Automation and AI-driven insights to optimise sales activities.
Seamless integrations with marketing and productivity tools.
Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.
I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.
Pipedrive is best suited for sales teams and small to mid-sized businesses looking for a simple, intuitive CRM to manage their sales pipeline effectively.
Pipedrive’s drag-and-drop interface makes it easy to move deals through different stages, providing clear visibility into sales progress.
While Pipedrive excels at pipeline and deal tracking, it doesn’t offer full marketing automation, making it better suited for sales teams than marketing-heavy businesses.
Pipedrive is more budget-friendly than enterprise CRMs, but lacks the depth of analytics and AI-driven forecasting found in HubSpot or Salesforce.
Best for:
HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.
Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.
Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.
ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.
Article continues below.
Watch the free course and follow the 3 marketers while they each execute 6 experiments. See the tactics they use and the results they get.
Free course
45 min
English, Dutch
Choose a sales CRM once and avoid painful migrations later. I have trialled and implemented most of the market, from lightweight pipelines to enterprise suites, and I know where each shines and where it breaks. This page distils that experience so you can pick the right tool, set it up fast and get back to selling. The quickest way to master the details is to join the free course at the foot of the page.
Read tool guideMeeting scheduler tools automate the process of setting appointments, eliminating back-and-forth emails and streamlining calendar management for sales and client meetings.
Read tool guideMy name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.