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Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.
Integrated CRM and marketing automation for streamlined lead management.
Automated email sequences and follow-ups to nurture prospects.
Customisable sales pipelines to track deals and conversions.
I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.
Keap is best suited for small businesses, solopreneurs, and service providers who need a combined CRM and automation platform to manage customer relationships efficiently.
Keap simplifies lead capture, nurturing, and follow-ups, making it an ideal choice for entrepreneurs and small teams looking to automate workflows.
While Keap is easy to set up, it lacks the depth of enterprise-grade CRMs like HubSpot or Salesforce, making it less suitable for complex sales operations.
Keap’s pricing starts higher than entry-level CRMs, which may deter startups or budget-conscious teams looking for simpler alternatives like Pipedrive or Zoho CRM.
Best for:
HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.
Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.
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Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.
ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Nestmanager
Cortazu
The Talent Institute
Springlab
Transpack Packaging
Booomtag
Easy Ergonomics
Stone & Tile Company
Strategiefabriek
Founders
SOPHIA MAE
Mooie Boules
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Kees de Boekhouder
Klup
Snappcar
Ligo
Amberscript
Bridgefund
Yaya
Decathlon
Friesland Campina
NU
Sales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.
See tool categoryMeeting scheduler tools automate the process of setting appointments, eliminating back-and-forth emails and streamlining calendar management for sales and client meetings.
See tool category
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Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.
Lifetime course access with updates
Default 12-week roadmap to follow
Binge, dip in, or run the 12-week cycle
Start applying the framework in week one
Includes all instructions, sheets and guides
60 copy-paste tactics I always use
Lifetime course access with updates
Personal 12-week roadmap set in onboarding
Weekly accountability keeps you on track
Weekly live group call (Wednesdays)
1-on-1 Slack support
B2B marketers community
