Tracking
Get the right foundations in place by installing Google Tag Manager and Google Analytics 4 on your site.
Start with clean, stable tracking—before campaigns go live.
Tag Manager gives you flexibility without dev help.
GA4 is essential, even if you use other tools later.
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Every optimisation you run and every decision you defend will lean on the data you set up here. A clean Google Tag Manager (GTM) + Google Analytics 4 (GA4) installation means you can add events, switch consent modes, or debug campaigns without begging developers for deploy time. Follow the steps below exactly; I’ll note where to drop your screenshots so the rest of the team can replicate your work later.
4. Accept the terms; Google shows two code snippets.
5. Copy both the snippets
Follow the two–snippet rule: the head script lives once in global Site Settings; the body noscript lives on every page via a reusable Component.
Paste this component on every page!
[PRINT SCREEN: Browser View-Source showing both snippets in their correct locations]
By splitting the two snippets this way—and turning the body code into a Component—you guarantee the noscript loads everywhere and future edits take seconds, not hours.
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Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.
45 min
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Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.
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[PRINT SCREEN: GA4 DebugView timeline highlighting page_view]
If the event appears, both snippets and the configuration tag are working. If not, check ad-blockers, script blockers, or copy/paste errors.
[PRINT SCREEN: GA4 Realtime report showing 1 active user from your location]
Allow up to 24 hours for standard reports (Engagement, Acquisition) to populate.
Allow up to 24 hours for standard reports (Engagement, Acquisition) to populate.
A clean install of Tag Manager and GA4 follows four steps: add the GTM snippets, create the GA4 property, test every page in preview mode and publish only after verification. Completing those steps today gives you a single source of truth and ends guess-work about site traffic.
I run the same process for every new project because it prevents tedious repairs later. Your analytics now show live page views; the next task is to decide which actions—demos, trials, deals—belong alongside them. That decision turns raw hits into growth insight and will be the focus of the following chapter.
Track what matters. Decide which actions support growth and set up clear goals.
Know—don’t guess. Walk away with a clean, single-source tracking stack that tells you exactly where revenue comes from and flags leaks before they burn budget—so you scale with confidence, not crossed fingers.
Growth stalls when the data layer wobbles. Build a solid analytics-to-CRM backbone and let your team scale without firefighting dashboards or guessing what worked.
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