Follow a structured approach to launch and grow a startup using 24 proven steps that guide you to success.
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Watch nine hours of focused lessons, duplicate the templates, and run your first 12-week cycle on your own schedule.
Get the course plus 12 live group calls. Get weekly feedback and accountability to implement compound growth.
Hire Ewoud as a fractional Head of Growth for one day a week. Your metrics lift while your team learns the system hands-on, then takes over a fully documented playbook at week twelve.
Entrepreneurship can be taught as a craft—a systematic process of creating sustainable and innovative ventures. Bill Aulet's Disciplined Entrepreneurship provides a structured, actionable framework for building a successful startup by addressing the complexity of innovation-driven entrepreneurship (IDE). Through 24 detailed steps, this book demystifies the entrepreneurial process and offers practical tools that can be applied to startups and even intrapreneurship in established organisations.
The 24 steps are divided into six key themes:
By offering a structured, yet flexible, framework, Disciplined Entrepreneurship equips entrepreneurs with the tools to navigate uncertainty, refine their ideas, and scale their ventures effectively. It’s a must-read for anyone looking to transform innovative ideas into successful and sustainable businesses. The book reinforces that while entrepreneurship is a challenge, discipline and structure can significantly increase the odds of success.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
The Talent Institute
Transpack Packaging
Easy Ergonomics
Strategiefabriek
Founders
Nestmanager
Booomtag
Cortazu
Stone & Tile Company
Springlab
SOPHIA MAE
Kees de Boekhouder
Klup
Snappcar
Yaya
Bridgefund
Amberscript
Ligo
Mooie Boules
NU
Decathlon
Friesland Campina
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Kanbox turns LinkedIn into a streamlined, end-to-end revenue engine for B2B marketers—combining advanced scraping, message automation and a live Kanban pipeline in one workspace.
Coda is a hybrid document-database platform that blends pages, tables, and lightweight automation in a single canvas. Teams can draft plans, track work, and build internal tools without juggling multiple apps.
Follow a structured approach to launch and grow a startup using 24 proven steps that guide you to success.