Ultimate resource

Funnel infrastructure

Build the plumbing behind your funnel: CRM setup, web structure, forms and routing that support growth.

Funnel infrastructure

Introduction

Playbooks

Playbook

CRM setup

Use this CRM setup guide — based on HubSpot but broadly applicable — to structure your pipeline, lead routing and scoring.

See playbook
Playbook

Workflow automations

Build automations that move data, reduce repetitive work and create marketing leverage using Zapier, Make or n8n.

See playbook

Thinkific

ThinkificThinkific

Turn your knowledge into revenue with a platform that handles hosting, payments and course delivery.

Zapier

ZapierZapier

Connect your apps, automate repetitive tasks and create custom workflows to save hours every week.

Webflow

WebflowWebflow

Build pixel-perfect websites that scale with marketing goals—no developer needed for iterations or updates.

Make

MakeMake

Connect tools, set conditions and automate your marketing workflows without writing a line of code.

Unbounce

UnbounceUnbounce

Launch fast, test variations and improve conversions with AI copy tools and smart traffic routing.

Leadpages

LeadpagesLeadpages

Quickly spin up lead capture pages with proven templates, popups and integrations that drive action.

Instapage

InstapageInstapage

Design, test and publish high-converting B2B landing pages with built-in A/B testing and analytics.

Cookiebot

CookiebotCookiebot

Automatically detect, manage and document cookies on your website to stay compliant with GDPR and other laws.

Squarespace

SquarespaceSquarespace

Launch clean, mobile-first websites with drag-and-drop tools and templates optimised for visual appeal.

WordPress

WordPressWordPress

Publish fast, customise freely and integrate with nearly any tool to power your B2B site or blog.

Klaviyo

KlaviyoKlaviyo

Segment by behaviour, personalise flows and drive revenue with owned channels you fully control.

Process Street

Process StreetProcess Street

Systemise your workflows, train your team and ensure consistency with powerful, no-code process docs.

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Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

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Free course

45 min

English, Dutch

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Blog posts

Go to blog
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Wiki articles

Go to wiki
Wiki

Standard Operating Procedure (SOP)

Improve consistency and scalability with well-documented SOPs.

Further reading

Infrastructure that's ready for growth

When growth infrastructure works, you don’t notice it. When it doesn't you are constantly firefighting and growth feels impossible.