Kaizen growth

Lock in wins and plan the next 12-week cycle so compounding never stops.

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Identify the current bottleneck using live data

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Refill and rank your experiment backlog for the next cycle

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Build a weekly cadence that compounds results quarter after quarter

Kaizen growth

Replace random tactics & traffic spikes with solid B2B growth

Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.

Double your revenue, not your workload

Get the course plus live support. A personal kick-off call and weekly Q&A sessions in small groups help you answer questions, get feedback, and keep you on track.

Introduction

A single 14-week cycle proves the framework works. The real win is making that cycle repeatable. This module shows you how to spot the current constraint, refill your experiment backlog, and schedule the next iteration so growth compounds quarter after quarter—without burning out the team.

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Free B2B growth course

Watch the free course and follow the 3 marketers while they each execute 6 experiments. See the tactics they use and the results they get.

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Free course

45 min

English, Dutch

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One tested tactic and a quick win in your inbox every Wednesday.

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Traction
Book summary & review

Traction

Gino Wickman

Discover actionable frameworks to align your team, prioritise efforts, and drive sustainable business momentum.

Scaling Up
Book summary & review

Scaling Up

Verne Harnish

Implement proven systems to scale your business efficiently while maintaining team alignment and focus.

Good Strategy Bad Strategy
Book summary & review

Good Strategy Bad Strategy

Richard Rumelt

Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.

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Blog posts

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Wiki articles

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Further reading