Make 10% improvements across 12 steps of your B2B funnel in the right order. The results will more than 2X your revenue. And the best thing? The workload for marketing stays the same.
Get the same assets I use with my clients. Duplicate, plug in your numbers, and start compounding today.
Full access for one learner. Watch the lessons when it suits you and receive every future update at no extra cost.
45 lessons
English with Dutch subtitles
A one-page scorecard that distils the key marketing and sales numbers across the entire customer journey. It sits alongside your existing dashboards and gives both teams a shared, high-level view that drives fast, focused action.
Google sheet template
Drop in your own data, tweak any metric, and see straight away how each change affects revenue—no more guesswork in discussions.
Google sheet template
A ready-made Notion board of tested ideas for all twelve growth metrics so you can pick an experiment and start improving today.
Notion template
I’ve helped B2B service companies scale: not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
7
Modules
45
Lessons
9h
Course length
English
English, Dutch
6
Lessons
English
English, Dutch
Master continuous improvement by running experiments, reviewing metrics and building a weekly growth habit that compounds results.
6
Lessons
English
English, Dutch
Drive qualified traffic through outbound, paid and content strategies so your funnel never runs dry.
6
Lessons
English
English, Dutch
Advance leads to revenue with structured sales conversations, proposals and objection-handling.
7
Lessons
English
English, Dutch
Convert traffic into leads using proven techniques for landing pages, email flows and retargeting.
6
Lessons
English
English, Dutch
Extend customer lifetime value through smart onboarding, retention flows and well-timed upsell offers.
Built for real-world application. You can follow the full course front to back, take it week by week, or use it as a modular toolkit.
Understand how all the moving parts work together, see the bigger picture, and sharpen your strategic thinking. Great if you're between roles or preparing for a new one.
Pick the lessons that match your current bottleneck and apply what you need, when you need it — without going through the full programme. Great if you're solving a specific growth problem.
Apply the full system over 14 weeks, with weekly lessons, assignments and experiments that build on each other. Great if there’s no senior manager telling you what to do.
7
Modules
45
Lessons
9h
Course length
English
English, Dutch
Templates included
By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away to identify and correct weak points in any system to unleash higher growth potential. Would highly recommend to any start-up or B2B business looking for a methodical plan to get to that next level.
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out. And I gained insights on how to approach scaling, starting my projects.
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
Plan on roughly half a day (about four hours) each week. Most tasks overlap with work you already do—only the method changes—so you will pursue your existing goals while applying the new approach.
Yes. Demand generation covers both outbound and inbound channels, and the four-engine logic adapts to account-based selling. Only businesses with multi-year sales cycles will struggle to see timely feedback.
The track works from about €10 000 monthly revenue upwards. There is no minimum traffic requirement; you will diagnose and lift whatever volume you have.
Bring whatever analytics and CRM you already use. The course provides sample data, tool recommendations and set-up walk-throughs, so you can follow along even if your current stack is light.
Yes. You may apply 100 % of the Course-only fee towards the Growth Track if you upgrade within the first four weeks of enrolment.
Enrolment is rolling—the moment you sign up you receive access and can start the twelve-week roadmap at your own pace.