Follow my exact process to master compound growth

Make 10% improvements across 12 steps of your B2B funnel in the right order. The results will more than 2X your revenue. And the best thing? The workload for marketing stays the same.

What you get inside the course

Get the same assets I use with my clients. Duplicate, plug in your numbers, and start compounding today.

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Hi, my name is Ewoud

I’ve helped B2B service companies scale: not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Course modules

Course modules icon

7

Modules

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45

Lessons

9h

Course length

English

English, Dutch

1

Kaizen growth

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6

Lessons

English

English, Dutch

Master continuous improvement by running experiments, reviewing metrics and building a weekly growth habit that compounds results.

2

Demand generation

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6

Lessons

English

English, Dutch

Drive qualified traffic through outbound, paid and content strategies so your funnel never runs dry.

3

Sales pipeline

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6

Lessons

English

English, Dutch

Advance leads to revenue with structured sales conversations, proposals and objection-handling.

4

Marketing funnel

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7

Lessons

English

English, Dutch

Convert traffic into leads using proven techniques for landing pages, email flows and retargeting.

5

Contract value

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6

Lessons

English

English, Dutch

Extend customer lifetime value through smart onboarding, retention flows and well-timed upsell offers.

Follow the course your way

Built for real-world application. You can follow the full course front to back, take it week by week, or use it as a modular toolkit.

Follow course front to back

Understand how all the moving parts work together, see the bigger picture, and sharpen your strategic thinking. Great if you're between roles or preparing for a new one.

Tackle your specific issues

Pick the lessons that match your current bottleneck and apply what you need, when you need it — without going through the full programme. Great if you're solving a specific growth problem.

Apply it week by week

Apply the full system over 14 weeks, with weekly lessons, assignments and experiments that build on each other. Great if there’s no senior manager telling you what to do.

Get full course access today

Product

Self-paced course

€995 ex VAT
Course modules icon

7

Modules

Icon for video lessons

45

Lessons

9h

Course length

English

English, Dutch

Templates included

Full access for one learner. Watch the lessons when it suits you and receive every future update at no extra cost.
Purchase full course
Get direct access to full course
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Testimonials

By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away to identify and correct weak points in any system to unleash higher growth potential. Would highly recommend to any start-up or B2B business looking for a methodical plan to get to that next level.

Robert Vernacchio

Business Development

Really enjoyed the training. You can work at your own pace and the content is very relevant to refresh my 'growth' knowledge and learn new things!

Joanne Jongens

Head of Growth Peaks

The knowledge Ewoud shares is presented in a clear and logical way, and his way of teaching makes it very exciting. The lessons I’ve learned have been invaluable and there is always something new to learn!

Marjolein Ceulen

Ecommerce Email marketeer

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Klaas Joosten

Founder

Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!

Stan van den Heuvel

General Manager AED-Partner

I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!

Candice Lo

Global Memberships Marketeer

As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)

Stefan in 't Veld

Co-founder Replicable

I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!

Tess Lucassen

Growth Product Manager

It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out.   And I gained insights on how to approach scaling, starting my projects.

Aleksei Zikin

Freelance designer

This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.

Thomas van der Kleij

Serial Entrepreneur

Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!

Lila Becker

Freelance Marketeer

This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.

Zeno van de Ven

Commercial Director

Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.

Jack Jenkins

Serial entrepreneur

Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!

Laura van Steveninck

Graphic Designer

Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.

Nino van Viegen

Online Marketing Specialist

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom

Tech & Data Specialist

I enjoyed the Solid Growth workshop today. A nice variety of exercises and plenty of individual attention from Ewoud for the participants in the group.

Chi Chun Lie

Growth Marketeer

Great course for those who want to start optimising their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen

Junior Online Marketeer

Super handy training, full of practical tips & tools. I enjoyed following this workshop with my team.

Laurens Spiele

Head of Channels & Solutions

Frequently asked questions

How many hours per week will this take?
Does the framework suit outbound, inbound and account-based motions?
What baseline revenue or traffic do I need?
What tools or data access must I have before starting?
Can I start with Course only and upgrade later?
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