Ultimate resource

Data and insights

Track what matters: set up events, attribution and reporting to confidently guide your growth decisions.

Data and insights

Introduction

Playbooks

Playbook

Tracking

Set up Google Tag Manager and GA4 to track real growth metrics — including for sites like Webflow, HubSpot and Notion.

See playbook

Hotjar

HotjarHotjar

See heatmaps, recordings and survey feedback to spot where visitors drop off and how to improve UX.

Google Analytics

Google AnalyticsGoogle Analytics

Track visitor activity, see what drives conversions, and tie content to results with GA4's event-based insights.

Google Tag Manager

Google Tag ManagerGoogle Tag Manager

Add, remove and manage scripts across your site without editing code—ideal for marketers running fast tests.

Spectacle

SpectacleSpectacle

Write your talk track in markdown and let Spectacle generate slick, branded decks ready for meetings or demos.

Amplitude

AmplitudeAmplitude

Understand user behaviour, optimise funnels and run experiments with analytics that connect product to revenue.

Looker Studio

Looker StudioLooker Studio

Visualise performance with drag-and-drop dashboards that sync with Sheets, GA, HubSpot and more.

Microsoft Clarity

Microsoft ClarityMicrosoft Clarity

See how visitors browse your site, spot drop-offs and debug UX—all without slowing down your pages.

Metorik

MetorikMetorik

Get powerful dashboards, segmentation and real-time reports for your WooCommerce or Shopify store.

Typeform

TypeformTypeform

Collect insights, qualify leads and run surveys with interactive forms that feel personal and human.

Databox

DataboxDatabox

Pull metrics from HubSpot, GA, LinkedIn and more to monitor marketing performance without spreadsheets.

Measure What Matters
Book summary & review

Measure What Matters

John Doerr

Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.

Guide continues below.

Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

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Free course

45 min

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Blog posts

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Blog post

Define what you want to track

Track what matters. Decide which actions support growth and set up clear goals.

Blog post

Filter internal traffic GA4

Learn how to exclude your own IP address from Google Analytics 4 to keep your data accurate and free from internal traffic noise.

Blog post

Install Tag Manager and GA4

Get the right foundations in place by installing Google Tag Manager and Google Analytics 4 on your site.

Blog post

Set up reports in GA4

Once your events are tracked, build useful GA4 reports to understand what’s working.

Blog post

Track key events

Set up conversion tracking for real business actions—like meetings, sign-ups and visits.

Wiki articles

Go to wiki
Wiki

OMTM (One Metric That Matters)

Focus on the key metric that defines success for your business.

Wiki

Objective Key Results (OKRs)

Set clear, inspiring goals and track them with hard numbers using Objectives and Key Results (OKRs).

Further reading

Infrastructure that's ready for growth

When growth infrastructure works, you don’t notice it. When it doesn't you are constantly firefighting and growth feels impossible.