Track what matters: set up events, attribution and reporting to confidently guide your growth decisions.
Set up Google Tag Manager and GA4 to track real growth metrics — including for sites like Webflow, HubSpot and Notion.
See playbookSee heatmaps, recordings and survey feedback to spot where visitors drop off and how to improve UX.
Track visitor activity, see what drives conversions, and tie content to results with GA4's event-based insights.
Add, remove and manage scripts across your site without editing code—ideal for marketers running fast tests.
Write your talk track in markdown and let Spectacle generate slick, branded decks ready for meetings or demos.
Understand user behaviour, optimise funnels and run experiments with analytics that connect product to revenue.
Visualise performance with drag-and-drop dashboards that sync with Sheets, GA, HubSpot and more.
See how visitors browse your site, spot drop-offs and debug UX—all without slowing down your pages.
Get powerful dashboards, segmentation and real-time reports for your WooCommerce or Shopify store.
Collect insights, qualify leads and run surveys with interactive forms that feel personal and human.
Pull metrics from HubSpot, GA, LinkedIn and more to monitor marketing performance without spreadsheets.
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Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Track what matters. Decide which actions support growth and set up clear goals.
Learn how to exclude your own IP address from Google Analytics 4 to keep your data accurate and free from internal traffic noise.
Get the right foundations in place by installing Google Tag Manager and Google Analytics 4 on your site.
Once your events are tracked, build useful GA4 reports to understand what’s working.
Set up conversion tracking for real business actions—like meetings, sign-ups and visits.
Focus on the key metric that defines success for your business.
Set clear, inspiring goals and track them with hard numbers using Objectives and Key Results (OKRs).
When growth infrastructure works, you don’t notice it. When it doesn't you are constantly firefighting and growth feels impossible.