Ultimate resource

Data and insights

Track what matters: set up events, attribution and reporting to confidently guide your growth decisions.

Data and insights

Introduction

Playbooks

Playbook

Tracking

Configure GTM, GA4 and events to measure key actions without code.

See playbook
Playbook

Reporting setup

Build growth dashboards that surface insight and drive action.

See playbook
Playbook

Tracking

Configure GTM, GA4 and events to measure key actions without code.

See playbook
Playbook

Reporting setup

Build growth dashboards that surface insight and drive action.

See playbook
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Guide continues below.

Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

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Free course

45 min

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Blog posts

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Wiki articles

Go to wiki
Wiki

OMTM (One Metric That Matters)

Focus on the key metric that defines success for your business.

Wiki

Objective Key Results (OKRs)

Set clear, inspiring goals and track them with hard numbers using Objectives and Key Results (OKRs).

Google Tag Manager

Google Tag ManagerGoogle Tag Manager

Google Tag Manager helps B2B marketers track results with efficiency.

Spectacle

SpectacleSpectacle

Spectacle helps B2B marketers scale campaigns with efficiency.

Typeform

TypeformTypeform

Typeform helps B2B marketers scale campaigns with efficiency.

Hotjar

HotjarHotjar

Hotjar helps B2B marketers stay organised with clarity.

Google Analytics

Google AnalyticsGoogle Analytics

Google Analytics helps B2B marketers automate tasks with clarity.

Databox

DataboxDatabox

Databox helps B2B marketers engage leads with clarity.

Further reading

Replace random tactics & traffic spikes with solid B2B growth

Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.