.avif)
Data and insights
Track what matters: set up events, attribution and reporting to confidently guide your growth decisions.
Introduction
Playbooks
Books
Go to booksGuide continues below.
Free resources
Level up your B2B marketing game
Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Blog posts
Go to blogWiki articles
Go to wikiOMTM (One Metric That Matters)
Focus on the key metric that defines success for your business.
Objective Key Results (OKRs)
Set clear, inspiring goals and track them with hard numbers using Objectives and Key Results (OKRs).
Tools
Go to all toolsGoogle Tag Manager
Google Tag Manager helps B2B marketers track results with efficiency.
Spectacle
Spectacle helps B2B marketers scale campaigns with efficiency.
Typeform
Typeform helps B2B marketers scale campaigns with efficiency.
Hotjar
Hotjar helps B2B marketers stay organised with clarity.
Google Analytics
Google Analytics helps B2B marketers automate tasks with clarity.
Databox
Databox helps B2B marketers engage leads with clarity.
Further reading
Replace random tactics & traffic spikes with solid B2B growth
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
