A novel that teaches constraint thinking. Apply it to backlogs, reviews and handoffs to speed delivery.

It’s a business novel about operations and bottlenecks. Surprisingly engaging and wildly useful.
It teaches bottleneck thinking in a way that sticks.
For managers, operations professionals, and anyone interested in improving efficiency and throughput in manufacturing or service processes, introducing the Theory of Constraints through a novel format. It's ideal for those looking to identify and eliminate bottlenecks.
Eliyahu Goldratt’s The Goal is a revolutionary management book framed as a novel, focusing on the Theory of Constraints (TOC). The narrative follows Alex Rogo, a struggling plant manager, who must turn around his failing factory within three months to avoid closure. Through Alex's journey, Goldratt explores key concepts in operations management and demonstrates how they apply to real-world business challenges.
Alex’s Crisis and the Introduction to TOC
Alex Rogo’s plant is underperforming, plagued by late orders, high inventory, and low productivity. His boss, Bill Peach, issues an ultimatum: fix the plant’s inefficiencies or face its closure. Alex reconnects with his former mentor, Jonah, who introduces him to the Theory of Constraints. Jonah’s key insight is that a business’s goal is not operational efficiency but profitability, and the first step to achieving this is identifying its constraints.
Alex realises the goal of any business is to make money. Jonah further explains that profitability can be improved by increasing throughput (the rate at which the system generates money through sales), reducing inventory (money tied up in systems), and lowering operational expenses (money spent to turn inventory into throughput). With this clarity, Alex begins to diagnose and address his plant's problems.
Jonah introduces Alex to the Five Focusing Steps of TOC to systematically improve performance:
Using these principles, Alex makes significant changes:
These changes lead to dramatic improvements in throughput, reduced lead times, and enhanced team collaboration.
Jonah demonstrates that TOC principles are not limited to manufacturing. They can apply to project management, supply chains, and even personal productivity. By identifying constraints in any system, aligning resources, and continuously improving, organisations can achieve consistent success.
As the plant becomes profitable, Alex's leadership abilities grow. He learns the value of systems thinking, effective team management, and continuous improvement. This transformation enables him to secure the plant’s future and positions him for further career growth.
The Goal is not just a book about operations; it’s a guide for managers, leaders, and professionals seeking to understand and improve the systems they work within.

Sam Carpenter
A plain approach to system thinking. Write procedures, make small fixes and keep operations tidy as you scale.

Mike Michalowicz
A decision tool for prioritising growth work. Diagnose where to act, then pick a small change that unlocks progress now.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.

Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.

Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.

Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.