Introduction to the Goal Tree

Understand the concept and structure of the Goal Tree and its application in business growth.

Learn how the Goal Tree integrates various unit economics to drive strategic decisions.

Master the use of Google Analytics to extract relevant data for each segment of the Goal Tree.

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Landing Page

Optimise this crucial page to convert a higher percentage of visitors into leads or customers.

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Landing Page

A standalone web page, created specifically for a marketing or advertising campaign.

Designed to convert visitors into leads by providing a clear call-to-action (CTA).

Focuses on a single objective and removes all distractions.

What is a Landing Page?

Imagine you're on a treasure hunt, and you're given a map that leads to a specific spot where the treasure is buried. In the digital world, a landing page is a bit like that specific spot. It's a standalone web page created for a specific purpose, such as promoting a product, capturing email addresses, or driving sign-ups. Unlike other pages on a website, a landing page has a focused goal and is often the destination users arrive at after clicking on an advertisement or a marketing campaign link.

Why is a Landing Page Important?

A well-designed landing page can significantly boost conversions. It provides a clear and compelling call-to-action (CTA), minimising distractions and guiding visitors towards a specific action. Whether you're launching a new product, promoting a special offer, or capturing leads, a landing page is your digital salesperson.

How Do I Create an Effective Landing Page?

  1. Clear and Compelling Headline: Grab your visitor's attention right from the start.
  2. Focused Content: Keep it concise and relevant to the offer or action you want the visitor to take.
  3. Engaging Visuals: Use images or videos that resonate with your message and audience.
  4. Strong Call-to-Action (CTA): Make it clear what you want the visitor to do next.
  5. Mobile Optimisation: Ensure the page looks and works well on mobile devices.

In a Nutshell...

A landing page is your digital pitch. It's where you present an offer, make a case, and prompt action. By crafting a focused and engaging landing page, you can guide visitors on a journey, turning them from curious browsers into committed customers or subscribers.

This content is part of

Customer Acquisition

Programme

3

Lifetime Value

Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.

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Level

15

Turn happy customers into advocates

Loyalty program

Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.

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FAQ

Frequently asked questions

Frequently asked questions about this concept.

We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. As a startup, we really appreciated his structured plans and growth compass as well as helping us to understand our customers. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova
Kristina Palovicova
-
Co-founder