SEMrush

SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.

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Comprehensive SEO and PPC research for organic and paid search.

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Competitor insights and backlink tracking to refine strategies.

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Content and site audit tools for technical SEO improvements.

SEMrush

I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.

Considerations

SEMrush is a powerful tool for SEO professionals, marketers, and agencies who need in-depth search engine insights and competitor tracking.

Best for full-suite SEO and PPC strategy

SEMrush provides everything from keyword tracking to ad performance analysis, making it a great choice for holistic digital marketing efforts.

Steep learning curve for beginners

The platform is feature-rich, but first-time users may require training to navigate its numerous SEO and marketing tools effectively.

Higher cost compared to basic SEO tools

While incredibly powerful, SEMrush’s pricing may be too high for smaller businesses, making alternatives like Ubersuggest or Ahrefs Lite more budget-friendly.

Best for:

  • Businesses and agencies needing a complete SEO and PPC toolkit.
  • Marketers focused on competitor analysis and backlink tracking.
  • Teams looking for deep search insights to drive organic and paid growth.
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SEMrush

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Tips for new users

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Booomtag

Booomtag

Strategiefabriek

Strategiefabriek

Cortazu

Cortazu

Springlab

Springlab

Founders

Founders

Easy Ergonomics

Easy Ergonomics

The Talent Institute

The Talent Institute

Stone & Tile Company

Stone & Tile Company

Transpack Packaging

Transpack Packaging

Nestmanager

Nestmanager

Amberscript

Amberscript

Snappcar

Snappcar

Klup

Klup

Yaya

Yaya

Kees de Boekhouder

Kees de Boekhouder

Bridgefund

Bridgefund

SOPHIA MAE

SOPHIA MAE

Mooie Boules

Mooie Boules

Ligo

Ligo

NU

NU

Decathlon

Decathlon

Friesland Campina

Friesland Campina

Tool categories

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B2B marketing automation

B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.

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SEMrush

SEMrush

SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.