SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.
Comprehensive SEO and PPC research for organic and paid search.
Competitor insights and backlink tracking to refine strategies.
Content and site audit tools for technical SEO improvements.
SEMrush is a powerful tool for SEO professionals, marketers, and agencies who need in-depth search engine insights and competitor tracking.
SEMrush provides everything from keyword tracking to ad performance analysis, making it a great choice for holistic digital marketing efforts.
The platform is feature-rich, but first-time users may require training to navigate its numerous SEO and marketing tools effectively.
While incredibly powerful, SEMrush’s pricing may be too high for smaller businesses, making alternatives like Ubersuggest or Ahrefs Lite more budget-friendly.
Best for:
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.
See tool categoryMy name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.