SEO suite for keyword research, audits and content planning, useful for ongoing search work.
SEMrush helps you audit your site, track rankings, and find keywords that convert.
You want to grow traffic through better search visibility.
SEO and content teams researching keywords and tracking search visibility
Annual pricing
€
1407
Monthly starting at
€
140
Run keyword gap analysis against competitors.
Audit your site for SEO and technical issues.
Track your rankings and keyword performance weekly.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
SEO writing tool that suggests terms and structure to help pages rank while keeping copy readable.
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No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Visual automation platform that connects tools and moves data with control and scheduling.
Founders and B2B marketers share one headache: fragmented data slows decisions. SEMrush tackles that by wrapping seven specialised toolkits into a single interface. Below you will find a practical tour of each module, use-case examples, and workflow tips drawn from agency life. Treat this as a living playbook you can dip into, whether you are optimising a new domain or scaling a mature programme.
PlanMonthly cost (annual contract)Best forPro€129.95Solo marketers and early-stage start-upsGuru€249.95In-house growth teams and boutique agenciesBusiness€499.95Enterprise, e-commerce or multi-brand agencies
Each step up lifts limits on projects, keywords, reports and users. All plans include the SEO, advertising, social and content basics, while Business unlocks API access and extended share-of-voice charts.
The Keyword Magic Tool surfaces short-tail and long-tail phrases alongside intent tags and SERP features. Start with a seed term, filter by question intent, then export a list for awareness-stage blog ideas. For competitive spaces, focus on keywords with a difficulty score under forty to win rankings faster.
Run weekly crawls that score technical health from zero to one hundred. The audit flags broken links, slow pages and duplicate meta tags. Fix issues with the highest crawl-depth first, because they impact the most URLs.
Position Tracking monitors daily movements across desktop and mobile. Use tags to segment commercial keywords from thought-leadership terms. An early warning email triggers when any keyword drops more than three positions, letting you intervene before traffic dips.
Enter a broad concept and receive sub-topics ranked by search volume and difficulty. Attach these clusters to your content calendar to build hub-and-spoke structures. SEMrush also surfaces frequently asked questions that double as H2 headings.
Paste a draft into the assistant, which scores readability, tone and semantic richness. Aim for a readability grade between sixty and seventy to keep technical articles approachable. The tool suggests related phrases you may have missed, lifting topical authority.
Connect Google Analytics and Search Console to overlay traffic on each URL. The audit classifies pages as update, rewrite or remove. Set aside one sprint per quarter to action the list and protect compounding traffic gains.
Pull cost-per-click and competition metrics for exact, phrase and broad matches. Export directly to Google Ads as a CSV to shorten campaign build time. Target low-competition variations first to stretch budget.
Spy on competitors’ paid headlines and descriptions. Look for repeated offers: if three rivals push a free trial, you may differentiate with a price breaker or feature hook instead.
E-commerce founders can track Google Shopping ads, identifying merchants that consistently outrank them. Use the overlap graph to find white-space categories for expansion.
Connect LinkedIn, X and Facebook accounts, then queue posts with UTM tags pre-attached. The calendar view highlights coverage gaps across channels.
Compare engagement, follower growth and click-through across posts. Prioritise formats and themes that exceed your median engagement by twenty percent, because compounding reach on social mirrors SEO momentum.
Track up to twenty rivals. The dashboard shows posting frequency and average reactions per post, helping you reverse-engineer content cadence.
Estimate any domain’s visits, average session duration and top traffic sources. Use side-by-side mode to benchmark your funnel against a direct competitor, then set quarterly traffic share targets.
Identify emerging players in your niche. The Growth Quadrant plots companies by traffic volume and growth rate. Outreach to fast-rising sites for co-marketing before they become unreachable.
Receive weekly notifications when tracked competitors publish new blog posts or win backlinks. Use these signals to refine your content calendar and outreach.
Input a target keyword and get a structured outline with suggested headers and word counts. This accelerates briefing freelance writers.
Generate first-draft copy variations for ad headlines, email subject lines or social posts. Always run human QA to maintain brand voice, yet the tool speeds ideation.
Beta features forecast traffic uplift and difficulty for planned topics. Prioritise articles with low projected effort and high upside to maximise content ROI.
Push accurate NAP (name, address, phone) data to eighty-plus directories. B2B firms with regional offices can manage all locations in one panel, avoiding citation drift.
Visualise ranking strength across a grid of pinpoints. Optimise title tags and local backlinks where visibility drops below top-three positions.
Use the Listing Management audit to find regions with low organic visibility, then launch location-based PPC ads while organic optimisation matures. Repurpose user reviews gathered through the local toolkit as social proof in social posts.
Pull keyword rankings, backlinks and traffic estimates into a single Looker Studio report. Schedule weekly email deliveries to stakeholders, ending manual screenshot rituals.
Install the native integration to log SEO tasks as tickets, aligning content updates with sprint boards. This keeps developers and writers aligned without extra status calls.
Create Trello cards from site-audit errors automatically. Assign each card to the relevant owner and label by severity to enforce SLAs.
SEMrush packages seventy-plus reports into one subscription, reducing tool sprawl and data silos. Founders gain a high-level cockpit, while B2B marketers dig into granular insights that drive pipeline. Follow the roadmap above, and the platform becomes less of a cost centre and more of a growth engine.
My personal notes on how to use this tool.
Founders and B2B marketers share one headache: fragmented data slows decisions. SEMrush tackles that by wrapping seven specialised toolkits into a single interface. Below you will find a practical tour of each module, use-case examples, and workflow tips drawn from agency life. Treat this as a living playbook you can dip into, whether you are optimising a new domain or scaling a mature programme.
PlanMonthly cost (annual contract)Best forPro€129.95Solo marketers and early-stage start-upsGuru€249.95In-house growth teams and boutique agenciesBusiness€499.95Enterprise, e-commerce or multi-brand agencies
Each step up lifts limits on projects, keywords, reports and users. All plans include the SEO, advertising, social and content basics, while Business unlocks API access and extended share-of-voice charts.
The Keyword Magic Tool surfaces short-tail and long-tail phrases alongside intent tags and SERP features. Start with a seed term, filter by question intent, then export a list for awareness-stage blog ideas. For competitive spaces, focus on keywords with a difficulty score under forty to win rankings faster.
Run weekly crawls that score technical health from zero to one hundred. The audit flags broken links, slow pages and duplicate meta tags. Fix issues with the highest crawl-depth first, because they impact the most URLs.
Position Tracking monitors daily movements across desktop and mobile. Use tags to segment commercial keywords from thought-leadership terms. An early warning email triggers when any keyword drops more than three positions, letting you intervene before traffic dips.
Enter a broad concept and receive sub-topics ranked by search volume and difficulty. Attach these clusters to your content calendar to build hub-and-spoke structures. SEMrush also surfaces frequently asked questions that double as H2 headings.
Paste a draft into the assistant, which scores readability, tone and semantic richness. Aim for a readability grade between sixty and seventy to keep technical articles approachable. The tool suggests related phrases you may have missed, lifting topical authority.
Connect Google Analytics and Search Console to overlay traffic on each URL. The audit classifies pages as update, rewrite or remove. Set aside one sprint per quarter to action the list and protect compounding traffic gains.
Pull cost-per-click and competition metrics for exact, phrase and broad matches. Export directly to Google Ads as a CSV to shorten campaign build time. Target low-competition variations first to stretch budget.
Spy on competitors’ paid headlines and descriptions. Look for repeated offers: if three rivals push a free trial, you may differentiate with a price breaker or feature hook instead.
E-commerce founders can track Google Shopping ads, identifying merchants that consistently outrank them. Use the overlap graph to find white-space categories for expansion.
Connect LinkedIn, X and Facebook accounts, then queue posts with UTM tags pre-attached. The calendar view highlights coverage gaps across channels.
Compare engagement, follower growth and click-through across posts. Prioritise formats and themes that exceed your median engagement by twenty percent, because compounding reach on social mirrors SEO momentum.
Track up to twenty rivals. The dashboard shows posting frequency and average reactions per post, helping you reverse-engineer content cadence.
Estimate any domain’s visits, average session duration and top traffic sources. Use side-by-side mode to benchmark your funnel against a direct competitor, then set quarterly traffic share targets.
Identify emerging players in your niche. The Growth Quadrant plots companies by traffic volume and growth rate. Outreach to fast-rising sites for co-marketing before they become unreachable.
Receive weekly notifications when tracked competitors publish new blog posts or win backlinks. Use these signals to refine your content calendar and outreach.
Input a target keyword and get a structured outline with suggested headers and word counts. This accelerates briefing freelance writers.
Generate first-draft copy variations for ad headlines, email subject lines or social posts. Always run human QA to maintain brand voice, yet the tool speeds ideation.
Beta features forecast traffic uplift and difficulty for planned topics. Prioritise articles with low projected effort and high upside to maximise content ROI.
Push accurate NAP (name, address, phone) data to eighty-plus directories. B2B firms with regional offices can manage all locations in one panel, avoiding citation drift.
Visualise ranking strength across a grid of pinpoints. Optimise title tags and local backlinks where visibility drops below top-three positions.
Use the Listing Management audit to find regions with low organic visibility, then launch location-based PPC ads while organic optimisation matures. Repurpose user reviews gathered through the local toolkit as social proof in social posts.
Pull keyword rankings, backlinks and traffic estimates into a single Looker Studio report. Schedule weekly email deliveries to stakeholders, ending manual screenshot rituals.
Install the native integration to log SEO tasks as tickets, aligning content updates with sprint boards. This keeps developers and writers aligned without extra status calls.
Create Trello cards from site-audit errors automatically. Assign each card to the relevant owner and label by severity to enforce SLAs.
SEMrush packages seventy-plus reports into one subscription, reducing tool sprawl and data silos. Founders gain a high-level cockpit, while B2B marketers dig into granular insights that drive pipeline. Follow the roadmap above, and the platform becomes less of a cost centre and more of a growth engine.
Founders and B2B marketers share one headache: fragmented data slows decisions. SEMrush tackles that by wrapping seven specialised toolkits into a single interface. Below you will find a practical tour of each module, use-case examples, and workflow tips drawn from agency life. Treat this as a living playbook you can dip into, whether you are optimising a new domain or scaling a mature programme.
PlanMonthly cost (annual contract)Best forPro€129.95Solo marketers and early-stage start-upsGuru€249.95In-house growth teams and boutique agenciesBusiness€499.95Enterprise, e-commerce or multi-brand agencies
Each step up lifts limits on projects, keywords, reports and users. All plans include the SEO, advertising, social and content basics, while Business unlocks API access and extended share-of-voice charts.
The Keyword Magic Tool surfaces short-tail and long-tail phrases alongside intent tags and SERP features. Start with a seed term, filter by question intent, then export a list for awareness-stage blog ideas. For competitive spaces, focus on keywords with a difficulty score under forty to win rankings faster.
Run weekly crawls that score technical health from zero to one hundred. The audit flags broken links, slow pages and duplicate meta tags. Fix issues with the highest crawl-depth first, because they impact the most URLs.
Position Tracking monitors daily movements across desktop and mobile. Use tags to segment commercial keywords from thought-leadership terms. An early warning email triggers when any keyword drops more than three positions, letting you intervene before traffic dips.
Enter a broad concept and receive sub-topics ranked by search volume and difficulty. Attach these clusters to your content calendar to build hub-and-spoke structures. SEMrush also surfaces frequently asked questions that double as H2 headings.
Paste a draft into the assistant, which scores readability, tone and semantic richness. Aim for a readability grade between sixty and seventy to keep technical articles approachable. The tool suggests related phrases you may have missed, lifting topical authority.
Connect Google Analytics and Search Console to overlay traffic on each URL. The audit classifies pages as update, rewrite or remove. Set aside one sprint per quarter to action the list and protect compounding traffic gains.
Pull cost-per-click and competition metrics for exact, phrase and broad matches. Export directly to Google Ads as a CSV to shorten campaign build time. Target low-competition variations first to stretch budget.
Spy on competitors’ paid headlines and descriptions. Look for repeated offers: if three rivals push a free trial, you may differentiate with a price breaker or feature hook instead.
E-commerce founders can track Google Shopping ads, identifying merchants that consistently outrank them. Use the overlap graph to find white-space categories for expansion.
Connect LinkedIn, X and Facebook accounts, then queue posts with UTM tags pre-attached. The calendar view highlights coverage gaps across channels.
Compare engagement, follower growth and click-through across posts. Prioritise formats and themes that exceed your median engagement by twenty percent, because compounding reach on social mirrors SEO momentum.
Track up to twenty rivals. The dashboard shows posting frequency and average reactions per post, helping you reverse-engineer content cadence.
Estimate any domain’s visits, average session duration and top traffic sources. Use side-by-side mode to benchmark your funnel against a direct competitor, then set quarterly traffic share targets.
Identify emerging players in your niche. The Growth Quadrant plots companies by traffic volume and growth rate. Outreach to fast-rising sites for co-marketing before they become unreachable.
Receive weekly notifications when tracked competitors publish new blog posts or win backlinks. Use these signals to refine your content calendar and outreach.
Input a target keyword and get a structured outline with suggested headers and word counts. This accelerates briefing freelance writers.
Generate first-draft copy variations for ad headlines, email subject lines or social posts. Always run human QA to maintain brand voice, yet the tool speeds ideation.
Beta features forecast traffic uplift and difficulty for planned topics. Prioritise articles with low projected effort and high upside to maximise content ROI.
Push accurate NAP (name, address, phone) data to eighty-plus directories. B2B firms with regional offices can manage all locations in one panel, avoiding citation drift.
Visualise ranking strength across a grid of pinpoints. Optimise title tags and local backlinks where visibility drops below top-three positions.
Use the Listing Management audit to find regions with low organic visibility, then launch location-based PPC ads while organic optimisation matures. Repurpose user reviews gathered through the local toolkit as social proof in social posts.
Pull keyword rankings, backlinks and traffic estimates into a single Looker Studio report. Schedule weekly email deliveries to stakeholders, ending manual screenshot rituals.
Install the native integration to log SEO tasks as tickets, aligning content updates with sprint boards. This keeps developers and writers aligned without extra status calls.
Create Trello cards from site-audit errors automatically. Assign each card to the relevant owner and label by severity to enforce SLAs.
SEMrush packages seventy-plus reports into one subscription, reducing tool sprawl and data silos. Founders gain a high-level cockpit, while B2B marketers dig into granular insights that drive pipeline. Follow the roadmap above, and the platform becomes less of a cost centre and more of a growth engine.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Rank in Google and LLMs by publishing content that answers real buyer questions and attracts high intent traffic. Build content pillars that compound results with steady effort.
See playbook
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Master the economics of customer acquisition by tracking what you pay for each meaningful action across channels.
Topic
Playbook
Measure the percentage of visits where users actively engage, filtering out passive bounces to assess true content quality.
Topic
Playbook
Craft clear, compelling prompts that drive specific user actions across platforms, from clicking through to converting.
Topic
Playbook
Turn satisfied customers into active promoters who systematically bring qualified prospects into your pipeline at near-zero acquisition cost.
Topic
Playbook
Optimise your website and content to rank prominently in organic search results, capturing traffic without ongoing advertising spend.
Topic
Playbook
Attract prospects through valuable content that solves real problems, building trust and generating qualified leads who approach you.
Topic
Playbook
Achieve the state where your product solves a genuine, urgent problem for a defined market that's willing to pay and actively pulling your solution in.
Topic
Playbook
Match your messaging to prospects' current awareness level—from problem-unaware to solution-aware—to speak directly to their mental state.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
SEO suite for keyword research, audits and content planning, useful for ongoing search work.
Turns LinkedIn into your CRM interface, find and enrich contacts, then push leads and messages to HubSpot, Salesforce or Pipedrive without copy pasting.
Kanbox turns your email into a CRM that tracks deals, follow-ups, and reminders.
Simple cold email tool with sequences and tracking, good for lean outbound motions.
LinkedIn toolkit for ideas, scheduling and analytics, handy for consistent posting with a clean workflow.
SEO writing tool that suggests terms and structure to help pages rank while keeping copy readable.
