Overview
You want a good-looking site with minimal setup or maintenance.
Squarespace helps you build polished websites with built-in hosting and ecommerce.
Annual price
€
132
Starting from
€
15
Solo founders or small teams creating brand sites and lead capture pages
Launch a stylish brochure site or portfolio fast.
Host a blog or brand page with minimal effort.
Sell services or digital products without plugins.
Squarespace
alternatives
Consider this before you purchase
When weighing Squarespace for a B2B website, founders and marketers should consider these factors:
Ease of use and speed to launch
Squarespace is renowned for its simplicity. It offers a drag-and-drop interface that non-technical users can pick up quickly, making it easy to build a professional site without coding. This means a small team can launch a polished marketing site in days rather than weeks. The intuitive editor and guided setup reduce the need for a developer, which is ideal if you need to move fast with limited resources.
Design templates vs customisation
A major draw of Squarespace is its library of stylish templates (over 180 to choose from) that are mobile-responsive and visually impressive. You can achieve a sleek, modern look by tweaking fonts, colours and images to fit your brand. However, the flip side is that deeper design customisation is limited. Squarespace uses a fixed grid layout that can feel restrictive if you want pixel-perfect control or unique layouts. You won’t get full access to your site’s code, so highly bespoke designs or features may not be possible on this platform.
Content marketing and SEO
Squarespace includes a built-in blogging platform and basic SEO tools to help your content get discovered. You can easily create blog posts, add meta titles/descriptions and alt text, and the platform auto-generates sitemaps. For many B2B needs this is sufficient to start building a presence in search results, but power users might find the SEO features lacking Squarespace doesn’t offer the advanced plugins and extras that WordPress does. Another consideration is site speed: independent tests have found Squarespace sites can be slower than some competitors, which can hurt SEO and user experience. It’s important to optimise images and keep pages lean to mitigate this, since page speed (Core Web Vitals) affects Google rankings.
Integrations and marketing tools
As an all-in-one platform, Squarespace provides many features out of the box from contact forms to email campaign tools. In fact, its built-in email marketing feature is a standout, letting you run newsletters without third-party services. It also offers appointment scheduling via its Acuity integration for booking meetings or demos directly on your site. However, if your marketing stack relies on specialised tools, you’ll face some integration hurdles. Squarespace has relatively limited third-party integrations there’s no expansive app marketplace. You can connect to external services (like a CRM or advanced analytics), but often only through Zapier or by adding embed code. Ensure the critical tools you need (analytics tags, CRM forms, chat widgets, etc.) can be made to work with Squarespace before committing.
Scalability and future growth
For a lean B2B startup or small agency, Squarespace can cover your needs now but think about the long run. As your company grows, you may require functionalities Squarespace doesn’t support (for example, a customer portal or highly interactive content). While Squarespace plans come with generous storage and bandwidth for traffic growth, the platform itself is less flexible for complex features. Moving off Squarespace later means rebuilding your site elsewhere, since you can’t simply export your design or database to another host. You’re also tied to Squarespace’s hosting and pricing. In short, Squarespace is excellent for getting off the ground quickly, but larger organisations might eventually outgrow its limitations and seek a more extensible solution.
My honest review about
Squarespace
I’ve built dozens of websites in Webflow for clients, but I chose Squarespace when creating a site for my own dad because it’s so straightforward. Coming from a growth and agency background, here’s my candid take on Squarespace:
Ease of use
Squarespace’s usability lives up to the hype. The interface is clean, guided and beginner-friendly. In my experience, it took only a few hours to get a polished site up and running. Editing content is straightforward, and I appreciate that marketers can make changes on the fly without a developer. Compared to advanced platforms like Webflow, Squarespace feels refreshingly simple. The trade-off is less flexibility, but for many business owners that simplicity is a plus.
Content management
Managing content on Squarespace is generally hassle-free. Publishing blog posts or updating pages is as easy as filling out a form. The platform supports multiple contributors with defined roles, which is useful if your team expands. I did notice a few minor quirks for example, there’s no automatic save while editing, so you have to remember to save changes manually. Overall, the built-in blogging tools and page editor cover the needs of a typical content marketing team. It’s not a full-fledged enterprise CMS, but it gets the job done for a company blog or resource section.
Performance
In day-to-day use, my Squarespace site has been stable with no uptime issues. Pages load fast enough for an average visitor, though not lightning-fast. Since Squarespace controls the hosting and code, you don’t have much influence on performance optimisations beyond basics like image compression. I’ve seen external tests showing Squarespace lagging behind some other platforms in page speed. That aligns with my own observation it’s decent but not the fastest platform out there. For most B2B sites this is acceptable, but if you’re obsessed with Core Web Vitals and ultra-fast loading, you might feel a bit constrained.
Customisation limits
Coming from a Webflow mindset, this is where I feel Squarespace’s limits the most. You can adjust style settings and pick from pre-designed sections, but you can’t freely redesign layouts or build custom features beyond what Squarespace provides. The template’s structure keeps things orderly but also means you surrender some creative control. I occasionally missed being able to drop in custom code or tweak CSS directly. (Squarespace does allow code injection for those who need it, but that’s a workaround rather than true open development.) For the typical marketing site, the provided design options are usually sufficient just don’t expect to build anything too outside-the-box.
Ideal use cases
In my view, Squarespace shines for small to mid-sized B2B companies, consultancies, or founders launching a new venture. If you need a brochure-style website, a portfolio, or a simple online presence up quickly, it’s hard to beat. It’s especially great for teams without in-house web developers you can have a credible site live and start collecting leads in a short time. I’d recommend it for companies in their early stages or those with straightforward website needs. On the other hand, if your website is core to your product or you require highly custom functionality (say, complex web applications or heavy third-party integrations), you’ll likely outgrow Squarespace. In those cases, investing in a more flexible platform or custom build will pay off. Overall, Squarespace is a fantastic launching pad for marketing sites, and you can always graduate to a more powerful solution once you truly need it.
Ultimate guide for
Squarespace
Decide if Squarespace is right for your B2B site
Before you invest time, determine whether Squarespace aligns with your project requirements.
When Squarespace is a good fit
- You need to get an attractive website up quickly without hiring a developer or agency.
- Your requirements are standard (e.g. homepage, about, product pages, blog, contact form) and you don’t need custom web applications.
- Your team is small or non-technical, and you prefer an all-in-one solution that handles hosting, security and updates for you.
When to consider other platforms
- You require highly bespoke design or functionality that goes beyond Squarespace’s templates and built-in features.
- You rely on specific third-party tools or integrations that aren’t supported (for example, a complex CRM setup or custom database features).
- Top-notch site speed, technical SEO tweaks, or full code control are top priorities for your website.
How to build your B2B Squarespace site
Step 1: Plan your content and goals
Outline the key pages and content your site will need. For a typical B2B site, this might include a homepage, product/service pages, an about page, a blog or resources section, and a contact page. Clarify the purpose of each page (e.g. capturing leads, showcasing expertise) and gather the text and images you’ll need. Getting your content and goals defined first will make the building process much smoother.
Step 2: Sign up and choose a template
Create a Squarespace account and start a free trial (no credit card required). Squarespace will prompt you to pick a template design browse the Business or Professional categories to find one close to your vision. You can preview how a template looks on desktop and mobile. Don’t agonise over finding the “perfect” template; choose one that has the general style and structure you like. (You can always tweak the design or even switch templates later.)
Step 3: Customise the design
With your template in place, use Squarespace’s visual editor to tailor the look and feel to match your brand. Upload your logo, and adjust the site’s colours and fonts to fit your brand guidelines. Build out the navigation menu with the pages you planned. Take advantage of Squarespace’s pre-designed section layouts (for galleries, contact forms, testimonials, etc.) to maintain a professional design with minimal effort. Make sure to check the preview on a phone as well, to ensure your site looks good on smaller screens.
Step 4: Add content and integrate tools
Now add your actual content to each page. Replace the template text and images with your own copy, product screenshots, team photos, and so on. Set up any forms you need (contact forms, newsletter sign-ups) and decide where form submissions should go (for example, to a specific email inbox or a mailing list service). If you use external marketing tools like a CRM or email platform, you can connect them via Squarespace’s built-in options or by embedding custom form code (or using Zapier for more complex workflows). For other third-party features such as analytics or live chat, you can add their scripts in Settings > Advanced > Code Injection.
Step 5: Review, optimise and launch
Before launching, review your site thoroughly. Click through every page, proofread all text, and make sure links and buttons work properly. It’s also wise to fill in the SEO settings for each page (page title and meta description) so your site looks good in search results. Connect your custom domain in Squarespace (the setup guide will walk you through updating your DNS records). Next, do a final check on mobile and run a quick speed test compress any large images if needed for faster loading. Once everything looks good, hit Publish to take the site live. After launch, monitor your site’s analytics and update your content regularly to ensure your B2B website continues to attract and convert visitors.
Playbook
Website conversion
Find and fix friction on key pages. Tighten forms and calls to action, match offers to intent on each page, and run a light test plan so more visitors become qualified leads.
See playbook