Landing page and lead capture tool with templates and easy forms, aimed at quick campaign launches.
Leadpages makes it easy to publish landing pages and collect leads with no code.
You want simple, fast lead gen pages without a learning curve.
Course creators and service pros building high-converting landing pages
Annual pricing
€
444
Monthly starting at
€
49
Build lead capture pages with templates.
Connect forms directly to email tools.
Run simple A/B tests on headlines or layouts.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Landing page builder with fast templates, A B testing and collaboration, ideal for campaign pages at speed.
Landing page builder with A B testing and dynamic text, solid for paid traffic when you need fast iteration.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Visual automation platform that connects tools and moves data with control and scheduling.
For B2B founders and marketers, the pressure is on to validate ideas and find what resonates – all while moving at breakneck speed. Landing pages have become the go-to tool for testing value propositions, running campaign experiments, and spinning up acquisition loops on short notice. This ultimate guide will help you decide if Leadpages fits into your growth stack, and how to get the most out of it to launch tests quickly without needing a developer. We’ll walk through deciding factors, compare Leadpages with other platforms, and outline a step-by-step approach to launching a landing page experiment in record time. By the end, you’ll know whether Leadpages is the right move for your situation and how to leverage it effectively to drive B2B growth.
Not every tool is one-size-fits-all, so it’s important to evaluate when Leadpages makes sense for you. The core question to ask: Do we need maximum speed and simplicity, or more customisation and power? Leadpages excels when time and resources are limited – if you’re a founder or growth lead who needs to test an idea this week and you have no developers on call, it’s probably a strong fit. The platform was built for quickly converting traffic into leads with minimal setup, which aligns well with early-stage growth tactics and rapid experimentation. On the other hand, if your priority is a fully branded, highly interactive web experience, you may find Leadpages too basic. Consider the complexity of the pages you need: a straightforward lead capture or sign-up page is Leadpages’ sweet spot, but a long-form sales page with intricate design or a multi-step funnel might push its limits. Also weigh your team’s skill set. If you don’t have coding or design expertise in-house, a no-code tool like Leadpages can be a lifesaver. But if you do have a web designer who’s proficient in a more advanced builder (or if you’re willing to invest the time to learn one), you might have options like Webflow or custom HTML at your disposal. Budget is another factor – Leadpages is affordable, which is great for lean teams, whereas some alternatives with more features come with significantly higher price tags. In summary, choose Leadpages if you value speed-to-launch and ease of use over granular control. If every landing page needs to be a unique snowflake or you require enterprise-grade optimisation, you may need to look beyond what Leadpages offers.
To further clarify the fit, let’s see how Leadpages stacks up against three popular landing page solutions through the lens of speed-to-build and test-readiness:
Instapage is often considered a more upscale landing page platform aimed at teams running a lot of paid advertising. In terms of speed-to-build, both Instapage and Leadpages offer drag-and-drop building with templates – you can assemble a page quickly with either. However, Instapage comes with extra bells and whistles that shine for larger campaigns: for example, it has built-in heatmaps and a collaboration system for team members to edit and comment in real time. These features are great for refining a page, but they introduce a bit more overhead if your goal is just to launch something fast as a solo operator. Moreover, Instapage tends to be significantly more expensive than Leadpages. From a test-readiness perspective, Instapage has an edge in advanced optimisation tools. It supports not only A/B tests but also has features geared toward AdWords integration (like dynamic text replacement) and experimentation at scale. If you’re spending heavily on PPC and each landing page performance tweak can mean thousands of dollars, Instapage’s capabilities (and costs) might be justified. But for many growth teams, those capabilities are overkill for day-to-day offer testing. In summary, choose Instapage over Leadpages if you have the budget, a need for team collaboration, and you’re optimising high-volume campaigns where incremental conversion improvements are critical. If your priority is to launch lean tests cheaply and easily, Leadpages is likely sufficient and much more cost-effective.
Unbounce is another leading landing page builder, known for its conversion-focused features. It offers a similarly quick page building experience – a visual editor and templates – so you won’t lose much speed in initial page setup compared to Leadpages. Where Unbounce differentiates itself is in optimisation and flexibility for marketers. It comes with features like dynamic text replacement and AI-powered Smart Traffic optimisation, which can automatically route visitors to the variant most likely to convert. This means once you’ve built a couple of page variants, Unbounce can help improve your conversion rates by learning which version suits which audience segment – a level of finesse that Leadpages doesn’t provide out of the box. In terms of test-readiness, Unbounce supports A/B and even multivariate testing, and it’s built to facilitate continuous tweaking and improving. The trade-off? It’s a more premium product both in price and in complexity. Users have noted that Unbounce can be a bit pricier, and its plethora of features might be more than a small team needs for quick experiments. Also, while the editor is drag-and-drop, having more options (scripts, styling tweaks, etc.) means there’s slightly more to learn than the ultra-simplified Leadpages interface. If your growth strategy involves constant landing page optimisation and you have the budget to invest – and especially if you’re a performance marketer who loves diving into test data – Unbounce is a powerful ally. But if you’re primarily doing rapid validations and then moving on, you might not utilize a lot of those extra features, in which case Leadpages gets the job done with less expense and fuss.
Webflow isn’t a dedicated landing page tool like the others; it’s a full-fledged no-code website design platform. Comparing it to Leadpages is a bit of an apples-to-oranges situation. Webflow offers full creative control – you can build completely custom pages and websites, with your exact branding, animations, and structure. The result can be pixel-perfect and uniquely tailored. However, with that power comes a much slower build process if you’re not already a Webflow expert. Speed-to-build: unless you use a pre-made Webflow template and only do minor tweaks, creating a page in Webflow will likely take longer than using Leadpages, simply because you’re designing from scratch (or close to it). It’s common for newcomers to Webflow to spend days or weeks getting comfortable, whereas Leadpages has basically no ramp-up time. Also, Webflow’s flexibility can be a double-edged sword in a growth experiment context – you might find yourself tinkering with padding and CSS details, which is time not spent getting the page in front of customers. Test-readiness is another consideration: Webflow does not have built-in A/B testing or form analytics geared towards conversion optimisation. You would need to integrate external tools (like Google Optimize, which was recently sunset, or other scripts) to run split tests, adding to the implementation time. In a scenario where you have a web designer on the team and a longer timeline, you might build a gorgeous custom landing page in Webflow to maximize brand presentation. But for quick iteration and learning, most growth leaders will reserve Webflow for when an idea has proven itself and needs to be rolled into the main website or given a more permanent, polished home. In the early experimental phase, Leadpages is far more practical – it sacrifices some creative freedom, but you gain a ton of speed. As one guide put it, Webflow is ideal for designers and businesses needing advanced customisation without coding, whereas Leadpages is ideal for marketers who need results now without technical complexity. Each has its place in the toolkit, but for rapid firing of landing pages, Leadpages is usually the go-to.
One of the biggest advantages of Leadpages is how quickly you can go from a blank canvas to a live campaign. Here’s a step-by-step process to get a landing page experiment up and running:
In a world where the speed of execution can determine a startup’s success, tools like Leadpages provide a serious competitive advantage. They allow growth-focused teams to operate on an idea meritocracy: you can test more ideas faster, because the cost (in time and money) of each test is so low. From a B2B head of growth perspective, Leadpages is like that reliable toolkit you hand to your marketers so they can build and iterate without constantly tapping engineering resources. It’s not the flashiest or the most advanced platform on the market, but it’s incredibly practical for rapid experimentation. Use it for what it’s best at – quickly validating offers and gathering leads – and you’ll find it drives momentum in your growth efforts. And when an experiment does hit paydirt, you’ll have the data to justify investing more in custom development or upscale tools. Until then, Leadpages lets you cover a lot of ground, fast. In the frenetic environment of B2B growth marketing, that ability to quickly turn concepts into live campaigns (and then into learnings) is invaluable.
My personal notes on how to use this tool.
For B2B founders and marketers, the pressure is on to validate ideas and find what resonates – all while moving at breakneck speed. Landing pages have become the go-to tool for testing value propositions, running campaign experiments, and spinning up acquisition loops on short notice. This ultimate guide will help you decide if Leadpages fits into your growth stack, and how to get the most out of it to launch tests quickly without needing a developer. We’ll walk through deciding factors, compare Leadpages with other platforms, and outline a step-by-step approach to launching a landing page experiment in record time. By the end, you’ll know whether Leadpages is the right move for your situation and how to leverage it effectively to drive B2B growth.
Not every tool is one-size-fits-all, so it’s important to evaluate when Leadpages makes sense for you. The core question to ask: Do we need maximum speed and simplicity, or more customisation and power? Leadpages excels when time and resources are limited – if you’re a founder or growth lead who needs to test an idea this week and you have no developers on call, it’s probably a strong fit. The platform was built for quickly converting traffic into leads with minimal setup, which aligns well with early-stage growth tactics and rapid experimentation. On the other hand, if your priority is a fully branded, highly interactive web experience, you may find Leadpages too basic. Consider the complexity of the pages you need: a straightforward lead capture or sign-up page is Leadpages’ sweet spot, but a long-form sales page with intricate design or a multi-step funnel might push its limits. Also weigh your team’s skill set. If you don’t have coding or design expertise in-house, a no-code tool like Leadpages can be a lifesaver. But if you do have a web designer who’s proficient in a more advanced builder (or if you’re willing to invest the time to learn one), you might have options like Webflow or custom HTML at your disposal. Budget is another factor – Leadpages is affordable, which is great for lean teams, whereas some alternatives with more features come with significantly higher price tags. In summary, choose Leadpages if you value speed-to-launch and ease of use over granular control. If every landing page needs to be a unique snowflake or you require enterprise-grade optimisation, you may need to look beyond what Leadpages offers.
To further clarify the fit, let’s see how Leadpages stacks up against three popular landing page solutions through the lens of speed-to-build and test-readiness:
Instapage is often considered a more upscale landing page platform aimed at teams running a lot of paid advertising. In terms of speed-to-build, both Instapage and Leadpages offer drag-and-drop building with templates – you can assemble a page quickly with either. However, Instapage comes with extra bells and whistles that shine for larger campaigns: for example, it has built-in heatmaps and a collaboration system for team members to edit and comment in real time. These features are great for refining a page, but they introduce a bit more overhead if your goal is just to launch something fast as a solo operator. Moreover, Instapage tends to be significantly more expensive than Leadpages. From a test-readiness perspective, Instapage has an edge in advanced optimisation tools. It supports not only A/B tests but also has features geared toward AdWords integration (like dynamic text replacement) and experimentation at scale. If you’re spending heavily on PPC and each landing page performance tweak can mean thousands of dollars, Instapage’s capabilities (and costs) might be justified. But for many growth teams, those capabilities are overkill for day-to-day offer testing. In summary, choose Instapage over Leadpages if you have the budget, a need for team collaboration, and you’re optimising high-volume campaigns where incremental conversion improvements are critical. If your priority is to launch lean tests cheaply and easily, Leadpages is likely sufficient and much more cost-effective.
Unbounce is another leading landing page builder, known for its conversion-focused features. It offers a similarly quick page building experience – a visual editor and templates – so you won’t lose much speed in initial page setup compared to Leadpages. Where Unbounce differentiates itself is in optimisation and flexibility for marketers. It comes with features like dynamic text replacement and AI-powered Smart Traffic optimisation, which can automatically route visitors to the variant most likely to convert. This means once you’ve built a couple of page variants, Unbounce can help improve your conversion rates by learning which version suits which audience segment – a level of finesse that Leadpages doesn’t provide out of the box. In terms of test-readiness, Unbounce supports A/B and even multivariate testing, and it’s built to facilitate continuous tweaking and improving. The trade-off? It’s a more premium product both in price and in complexity. Users have noted that Unbounce can be a bit pricier, and its plethora of features might be more than a small team needs for quick experiments. Also, while the editor is drag-and-drop, having more options (scripts, styling tweaks, etc.) means there’s slightly more to learn than the ultra-simplified Leadpages interface. If your growth strategy involves constant landing page optimisation and you have the budget to invest – and especially if you’re a performance marketer who loves diving into test data – Unbounce is a powerful ally. But if you’re primarily doing rapid validations and then moving on, you might not utilize a lot of those extra features, in which case Leadpages gets the job done with less expense and fuss.
Webflow isn’t a dedicated landing page tool like the others; it’s a full-fledged no-code website design platform. Comparing it to Leadpages is a bit of an apples-to-oranges situation. Webflow offers full creative control – you can build completely custom pages and websites, with your exact branding, animations, and structure. The result can be pixel-perfect and uniquely tailored. However, with that power comes a much slower build process if you’re not already a Webflow expert. Speed-to-build: unless you use a pre-made Webflow template and only do minor tweaks, creating a page in Webflow will likely take longer than using Leadpages, simply because you’re designing from scratch (or close to it). It’s common for newcomers to Webflow to spend days or weeks getting comfortable, whereas Leadpages has basically no ramp-up time. Also, Webflow’s flexibility can be a double-edged sword in a growth experiment context – you might find yourself tinkering with padding and CSS details, which is time not spent getting the page in front of customers. Test-readiness is another consideration: Webflow does not have built-in A/B testing or form analytics geared towards conversion optimisation. You would need to integrate external tools (like Google Optimize, which was recently sunset, or other scripts) to run split tests, adding to the implementation time. In a scenario where you have a web designer on the team and a longer timeline, you might build a gorgeous custom landing page in Webflow to maximize brand presentation. But for quick iteration and learning, most growth leaders will reserve Webflow for when an idea has proven itself and needs to be rolled into the main website or given a more permanent, polished home. In the early experimental phase, Leadpages is far more practical – it sacrifices some creative freedom, but you gain a ton of speed. As one guide put it, Webflow is ideal for designers and businesses needing advanced customisation without coding, whereas Leadpages is ideal for marketers who need results now without technical complexity. Each has its place in the toolkit, but for rapid firing of landing pages, Leadpages is usually the go-to.
One of the biggest advantages of Leadpages is how quickly you can go from a blank canvas to a live campaign. Here’s a step-by-step process to get a landing page experiment up and running:
In a world where the speed of execution can determine a startup’s success, tools like Leadpages provide a serious competitive advantage. They allow growth-focused teams to operate on an idea meritocracy: you can test more ideas faster, because the cost (in time and money) of each test is so low. From a B2B head of growth perspective, Leadpages is like that reliable toolkit you hand to your marketers so they can build and iterate without constantly tapping engineering resources. It’s not the flashiest or the most advanced platform on the market, but it’s incredibly practical for rapid experimentation. Use it for what it’s best at – quickly validating offers and gathering leads – and you’ll find it drives momentum in your growth efforts. And when an experiment does hit paydirt, you’ll have the data to justify investing more in custom development or upscale tools. Until then, Leadpages lets you cover a lot of ground, fast. In the frenetic environment of B2B growth marketing, that ability to quickly turn concepts into live campaigns (and then into learnings) is invaluable.
For B2B founders and marketers, the pressure is on to validate ideas and find what resonates – all while moving at breakneck speed. Landing pages have become the go-to tool for testing value propositions, running campaign experiments, and spinning up acquisition loops on short notice. This ultimate guide will help you decide if Leadpages fits into your growth stack, and how to get the most out of it to launch tests quickly without needing a developer. We’ll walk through deciding factors, compare Leadpages with other platforms, and outline a step-by-step approach to launching a landing page experiment in record time. By the end, you’ll know whether Leadpages is the right move for your situation and how to leverage it effectively to drive B2B growth.
Not every tool is one-size-fits-all, so it’s important to evaluate when Leadpages makes sense for you. The core question to ask: Do we need maximum speed and simplicity, or more customisation and power? Leadpages excels when time and resources are limited – if you’re a founder or growth lead who needs to test an idea this week and you have no developers on call, it’s probably a strong fit. The platform was built for quickly converting traffic into leads with minimal setup, which aligns well with early-stage growth tactics and rapid experimentation. On the other hand, if your priority is a fully branded, highly interactive web experience, you may find Leadpages too basic. Consider the complexity of the pages you need: a straightforward lead capture or sign-up page is Leadpages’ sweet spot, but a long-form sales page with intricate design or a multi-step funnel might push its limits. Also weigh your team’s skill set. If you don’t have coding or design expertise in-house, a no-code tool like Leadpages can be a lifesaver. But if you do have a web designer who’s proficient in a more advanced builder (or if you’re willing to invest the time to learn one), you might have options like Webflow or custom HTML at your disposal. Budget is another factor – Leadpages is affordable, which is great for lean teams, whereas some alternatives with more features come with significantly higher price tags. In summary, choose Leadpages if you value speed-to-launch and ease of use over granular control. If every landing page needs to be a unique snowflake or you require enterprise-grade optimisation, you may need to look beyond what Leadpages offers.
To further clarify the fit, let’s see how Leadpages stacks up against three popular landing page solutions through the lens of speed-to-build and test-readiness:
Instapage is often considered a more upscale landing page platform aimed at teams running a lot of paid advertising. In terms of speed-to-build, both Instapage and Leadpages offer drag-and-drop building with templates – you can assemble a page quickly with either. However, Instapage comes with extra bells and whistles that shine for larger campaigns: for example, it has built-in heatmaps and a collaboration system for team members to edit and comment in real time. These features are great for refining a page, but they introduce a bit more overhead if your goal is just to launch something fast as a solo operator. Moreover, Instapage tends to be significantly more expensive than Leadpages. From a test-readiness perspective, Instapage has an edge in advanced optimisation tools. It supports not only A/B tests but also has features geared toward AdWords integration (like dynamic text replacement) and experimentation at scale. If you’re spending heavily on PPC and each landing page performance tweak can mean thousands of dollars, Instapage’s capabilities (and costs) might be justified. But for many growth teams, those capabilities are overkill for day-to-day offer testing. In summary, choose Instapage over Leadpages if you have the budget, a need for team collaboration, and you’re optimising high-volume campaigns where incremental conversion improvements are critical. If your priority is to launch lean tests cheaply and easily, Leadpages is likely sufficient and much more cost-effective.
Unbounce is another leading landing page builder, known for its conversion-focused features. It offers a similarly quick page building experience – a visual editor and templates – so you won’t lose much speed in initial page setup compared to Leadpages. Where Unbounce differentiates itself is in optimisation and flexibility for marketers. It comes with features like dynamic text replacement and AI-powered Smart Traffic optimisation, which can automatically route visitors to the variant most likely to convert. This means once you’ve built a couple of page variants, Unbounce can help improve your conversion rates by learning which version suits which audience segment – a level of finesse that Leadpages doesn’t provide out of the box. In terms of test-readiness, Unbounce supports A/B and even multivariate testing, and it’s built to facilitate continuous tweaking and improving. The trade-off? It’s a more premium product both in price and in complexity. Users have noted that Unbounce can be a bit pricier, and its plethora of features might be more than a small team needs for quick experiments. Also, while the editor is drag-and-drop, having more options (scripts, styling tweaks, etc.) means there’s slightly more to learn than the ultra-simplified Leadpages interface. If your growth strategy involves constant landing page optimisation and you have the budget to invest – and especially if you’re a performance marketer who loves diving into test data – Unbounce is a powerful ally. But if you’re primarily doing rapid validations and then moving on, you might not utilize a lot of those extra features, in which case Leadpages gets the job done with less expense and fuss.
Webflow isn’t a dedicated landing page tool like the others; it’s a full-fledged no-code website design platform. Comparing it to Leadpages is a bit of an apples-to-oranges situation. Webflow offers full creative control – you can build completely custom pages and websites, with your exact branding, animations, and structure. The result can be pixel-perfect and uniquely tailored. However, with that power comes a much slower build process if you’re not already a Webflow expert. Speed-to-build: unless you use a pre-made Webflow template and only do minor tweaks, creating a page in Webflow will likely take longer than using Leadpages, simply because you’re designing from scratch (or close to it). It’s common for newcomers to Webflow to spend days or weeks getting comfortable, whereas Leadpages has basically no ramp-up time. Also, Webflow’s flexibility can be a double-edged sword in a growth experiment context – you might find yourself tinkering with padding and CSS details, which is time not spent getting the page in front of customers. Test-readiness is another consideration: Webflow does not have built-in A/B testing or form analytics geared towards conversion optimisation. You would need to integrate external tools (like Google Optimize, which was recently sunset, or other scripts) to run split tests, adding to the implementation time. In a scenario where you have a web designer on the team and a longer timeline, you might build a gorgeous custom landing page in Webflow to maximize brand presentation. But for quick iteration and learning, most growth leaders will reserve Webflow for when an idea has proven itself and needs to be rolled into the main website or given a more permanent, polished home. In the early experimental phase, Leadpages is far more practical – it sacrifices some creative freedom, but you gain a ton of speed. As one guide put it, Webflow is ideal for designers and businesses needing advanced customisation without coding, whereas Leadpages is ideal for marketers who need results now without technical complexity. Each has its place in the toolkit, but for rapid firing of landing pages, Leadpages is usually the go-to.
One of the biggest advantages of Leadpages is how quickly you can go from a blank canvas to a live campaign. Here’s a step-by-step process to get a landing page experiment up and running:
In a world where the speed of execution can determine a startup’s success, tools like Leadpages provide a serious competitive advantage. They allow growth-focused teams to operate on an idea meritocracy: you can test more ideas faster, because the cost (in time and money) of each test is so low. From a B2B head of growth perspective, Leadpages is like that reliable toolkit you hand to your marketers so they can build and iterate without constantly tapping engineering resources. It’s not the flashiest or the most advanced platform on the market, but it’s incredibly practical for rapid experimentation. Use it for what it’s best at – quickly validating offers and gathering leads – and you’ll find it drives momentum in your growth efforts. And when an experiment does hit paydirt, you’ll have the data to justify investing more in custom development or upscale tools. Until then, Leadpages lets you cover a lot of ground, fast. In the frenetic environment of B2B growth marketing, that ability to quickly turn concepts into live campaigns (and then into learnings) is invaluable.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Find and fix friction on key pages. Tighten forms and calls to action, match offers to intent on each page, and run a light test plan so more visitors become qualified leads.
See playbook
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Topic
Playbook
Map the buyer journey from attention to action, crafting messages that guide prospects through each stage to conversion.
Topic
Playbook
Identify individuals who've shown initial interest in your offering, separating them from cold prospects for targeted nurture.
Topic
Playbook
Visualise user behaviour through colour-coded overlays showing clicks, scrolls, and mouse movement, exposing hidden friction points.
Topic
Playbook
Execute personalised, multi-touch campaigns at scale through software that triggers messages based on prospect behaviour and characteristics.
Topic
Playbook
Map every touchpoint from initial awareness to repeat purchase, creating seamless experiences that guide prospects toward conversion.
Most B2B marketers are either Random Ricks (trying everything) or Specialist Steves (obsessed with one channel). Generalists run tactics without strategy. Specialists hit channel ceilings. But there's a better way.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
Learn how she diagnoses bottlenecks, orchestrates the four engines, and drives predictable growth. Choose if you want to read or watch:
Get practical frameworks delivered daily. Seven short emails explain how Sarah diagnoses bottlenecks, orchestrates the four engines, and builds systems that compound.
Free 45-minute video module from the full course. Watch how to diagnose your growth bottleneck and see exactly what the course platform looks like.
Free behaviour analytics with heatmaps and recordings, good for spotting friction at no cost.
Email marketing with basic automation and templates, easy for newsletters and simple nurture.
Behaviour analytics that reveals where visitors get stuck, combining heatmaps, recordings and quick surveys.
Visitor identification that reveals companies on your site and syncs them to the CRM for faster outreach.
Visual site builder with CMS and clean code export, powerful for marketing teams that want speed and control.
Cold email platform with warm up, sequencing and tracking, designed to keep domains healthy while booking meetings.
