Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.
Pre-designed templates optimised for conversions.
Drag-and-drop editor for easy customisation.
Lead capture integrations with email marketing tools.
Leadpages is a simple and effective solution for small businesses and solopreneurs looking to create lead generation pages without needing coding skills.
Leadpages offers a user-friendly interface, making it accessible for marketers who need quick, high-performing landing pages.
Unlike Webflow or WordPress, Leadpages has limited design flexibility, meaning businesses needing complete creative control may find it restrictive.
Leadpages is a budget-friendly alternative to Instapage but lacks advanced analytics and multivariate testing for deep optimisation.
Best for:
Webflow is a no-code website builder that gives designers full control over layout, animations, and responsiveness.
WordPress is the world’s most popular CMS, offering full control over website design, functionality, and scalability.
Squarespace is an all-in-one website builder with modern templates, built-in eCommerce, and hosting solutions.
Instapage is a landing page builder designed for high-converting, fast-loading pages with A/B testing and optimisation tools.
Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.
See tool categoryMy name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.