Tool review

SurferSEO

Plan, write and optimise content using data from top-ranking pages and built-in SEO scoring tools.

SurferSEO

Tool overview

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Clear UI

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Easy integration

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Few integrations

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Pricing start at

99

Annual price

948

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This tool has a free (trial) plan.

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Consider this when you buy

SurferSEO is ideal for marketers, content creators, and SEO professionals looking for a structured way to optimise content for search engines.

Best for data-driven SEO content creation

SurferSEO provides real-time keyword, structure, and formatting suggestions, making it easier to create high-ranking content.

AI-powered but still needs human input

While SurferSEO automates SEO recommendations, human oversight is needed to ensure content remains high-quality and natural.

Subscription-based pricing can be costly

For businesses publishing high volumes of content, SurferSEO’s subscription costs may add up, making alternatives like SEMrush’s content toolkit worth considering.

Best for:

  • Content marketers and SEO professionals needing on-page SEO optimisation.
  • Teams looking for AI-powered content analysis and recommendations.
  • Businesses focused on improving organic rankings through content.

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Free resources

Level up your B2B marketing game

Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.

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Free course

45 min

English, Dutch

Get my best B2B tactics

Every Friday, I email you a 3-minute summary of the best lessons I’ve learnt over 15 years. Straightforward tactics you can apply before your first coffee.

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Ultimate guide for

SurferSEO

Playbook

Playbook

Content marketing

Learn how to create a B2B content strategy that compounds over time, earns trust, and turns posts into real leads with a simple, repeatable system.

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Content marketing

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Call-to-Action (CTA)

Craft CTAs that drive engagement and action across platforms.

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Cost-per-X

Master CPM, CPC, CPA for smarter ad spend.

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Engagement rate

Engagement rate shows the share of sessions that stick, not just click. Google Analytics 4 counts a visit as engaged when it lasts longer than 10 seconds, fires a conversion event or views at least two pages, so the metric filters out idle bounces.

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Inbound Marketing

Attract and convert leads with educational, value-driven inbound marketing.

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Paid search

Harness the power of Search Engine Advertising for fast, measurable growth.

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Paid social advertising

Show simple ads to your ideal buyers so they discover you early.

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Pirate metrics

Pirate Metrics tracks growth across five stages: acquisition, activation, retention, referral and revenue, revealing where to focus to compound results.

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Product-market fit

Validate your product's value proposition to align with market demands.

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Referral marketing

Drive traffic and sales with partnerships through affiliate marketing.

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SEO

Improve rankings and organic visibility with actionable SEO techniques.

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Stages of awareness

Map every ad group to the right awareness stage so your ads meet minds, not eyeballs.

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UTMs

Track campaign performance with clear and precise UTM tagging.

SurferSEO

SurferSEOSurferSEO

Plan, write and optimise content using data from top-ranking pages and built-in SEO scoring tools.