Unbounce creates landing pages with drag-and-drop building, A/B testing, and dynamic text replacement optimised for paid advertising conversion.
Unbounce builds landing pages with A/B testing, AI copywriting, and dynamic content to optimise conversion rates from paid campaigns.
You're running paid advertising at scale and need systematic landing page testing with clear analytics showing which variations actually improve conversion.
€
768
/ year
€
79
/ month
Building landing pages optimised for ad campaigns
A/B testing headlines, CTAs, and layouts
Using dynamic text replacement for ad keywords
Marketing teams running paid campaigns, agencies managing client advertising, conversion optimisation specialists testing messaging and design variations.
Looking for other options? These are tools I've personally used with clients or tested extensively. Some might better suit your budget, tech stack, or team size. Consider this a shortlist if you need alternatives.
Instapage builds post-click landing pages with A/B testing, personalisation, and collaboration features for paid advertising campaigns.
Leadpages builds landing pages, pop-ups, and alert bars quickly with templates and basic A/B testing for lead generation campaigns.
Squarespace builds complete websites with beautiful templates, hosting, and e-commerce features for creators, small businesses, and portfolios.
Webflow builds custom websites visually without code, offering designer control, CMS capabilities, and hosting for professional web projects.
WordPress powers websites through open-source software with thousands of themes and plugins, offering ultimate flexibility for any web project.
Tools like Zapier, n8n and Make.com are incredibly powerful, but they can feel overwhelming when you’re just getting started. Since you can connect almost anything, it’s hard to know where to begin.
No-code automation connecting 5,000+ apps to move data and trigger actions excellent for quick wins when you need integrations that just work.
Open-source automation with self-hosting ideal when you need complete control, want to own infrastructure, or have technical teams building workflows.
Visual automation platform with advanced logic and error handling more powerful than Zapier when you need control over complex, branching workflows.
Unbounce is the proven landing page optimisation tool mature, reliable, and focused on conversion. The A/B testing is robust with proper statistical significance. The dynamic text replacement matches landing pages to ad keywords. The AI copywriting is genuinely useful for variation ideas. The templates are conversion-focused, not just pretty. Pricing starts around $99/month. Compare against: Instapage for similar capability with better collaboration, Leadpages for simpler needs cheaper, or Webflow for design flexibility. Choose Unbounce when paid advertising is serious business and landing page conversion rate directly impacts profitability. The Shopify integration works well for e-commerce. The learning curve is moderate. Best for companies with proven paid channels where optimisation beats expansion, typically spending £5K+ monthly on ads.
My personal notes on how to use this tool.
Unbounce launched in 2009 with a clear mission: give marketers direct control over landing pages without developer dependency. It still delivers on that promise today, pairing a drag-and-drop editor with conversion-centred templates. The result is a workflow where a page can move from concept to live URL within hours. For B2B teams running paid or email campaigns, that agility removes the usual bottlenecks. You spend more time testing offers and less time chasing code updates.
Unbounce’s Smart Builder proposes layouts based on your goal and industry, trimming design time further. Smart Traffic then uses machine learning to steer each visitor to the variant most likely to convert, lifting results after about fifty visits. Dynamic text replacement keeps message match tight by swapping headings to mirror ad keywords, which raises relevance scores in Google Ads. Native integrations with HubSpot, Salesforce and dozens of email tools mean captured leads flow straight into your funnel. Together these features turn Unbounce into a rapid-test engine rather than a static page creator.
Paid channels reward quick iteration. If your cost per click is high, every wasted day on an underperforming page drains budget. Unbounce lets you launch, learn and relaunch in the same week, compressing feedback loops. Faster testing surfaces winning messages sooner, allowing you to scale spend with confidence. Over a quarter those small uplifts compound into meaningful pipeline growth. In short, time saved in production becomes money earned in acquisition efficiency.
Think of Unbounce as a specialist tool that sits alongside, not inside, your main website. It excels when you need focused, campaign-specific destinations that will be retired or refreshed often. Full-site platforms like Webflow or WordPress handle long-lived pages such as product or resource hubs. Unbounce is the sprint runner for promotional pushes: webinars, paid search offers, event sign-ups and gated assets. Because pages can be published on sub-directories or sub-domains, user experience stays seamless while marketing keeps its freedom to move fast.
Start by cloning a high-performing template and limit edits to copy, imagery and brand colours so you can launch within a day. Set up integrations and analytics before driving traffic to avoid data gaps. Run simple copy or offer tests first; design tweaks usually matter less than message clarity. Review Smart Traffic reports weekly to see if personalisation gains hold. Finally, archive inactive pages each quarter to keep the workspace tidy and performance high. Follow these habits and Unbounce will remain your quickest route from idea to validated campaign, preserving both budget and bandwidth while feeding richer insights back into your broader marketing strategy.
Unbounce launched in 2009 with a clear mission: give marketers direct control over landing pages without developer dependency. It still delivers on that promise today, pairing a drag-and-drop editor with conversion-centred templates. The result is a workflow where a page can move from concept to live URL within hours. For B2B teams running paid or email campaigns, that agility removes the usual bottlenecks. You spend more time testing offers and less time chasing code updates.
Unbounce’s Smart Builder proposes layouts based on your goal and industry, trimming design time further. Smart Traffic then uses machine learning to steer each visitor to the variant most likely to convert, lifting results after about fifty visits. Dynamic text replacement keeps message match tight by swapping headings to mirror ad keywords, which raises relevance scores in Google Ads. Native integrations with HubSpot, Salesforce and dozens of email tools mean captured leads flow straight into your funnel. Together these features turn Unbounce into a rapid-test engine rather than a static page creator.
Paid channels reward quick iteration. If your cost per click is high, every wasted day on an underperforming page drains budget. Unbounce lets you launch, learn and relaunch in the same week, compressing feedback loops. Faster testing surfaces winning messages sooner, allowing you to scale spend with confidence. Over a quarter those small uplifts compound into meaningful pipeline growth. In short, time saved in production becomes money earned in acquisition efficiency.
Think of Unbounce as a specialist tool that sits alongside, not inside, your main website. It excels when you need focused, campaign-specific destinations that will be retired or refreshed often. Full-site platforms like Webflow or WordPress handle long-lived pages such as product or resource hubs. Unbounce is the sprint runner for promotional pushes: webinars, paid search offers, event sign-ups and gated assets. Because pages can be published on sub-directories or sub-domains, user experience stays seamless while marketing keeps its freedom to move fast.
Start by cloning a high-performing template and limit edits to copy, imagery and brand colours so you can launch within a day. Set up integrations and analytics before driving traffic to avoid data gaps. Run simple copy or offer tests first; design tweaks usually matter less than message clarity. Review Smart Traffic reports weekly to see if personalisation gains hold. Finally, archive inactive pages each quarter to keep the workspace tidy and performance high. Follow these habits and Unbounce will remain your quickest route from idea to validated campaign, preserving both budget and bandwidth while feeding richer insights back into your broader marketing strategy.
This tool is part of tactical playbooks that walk you through every stage of this engine. Read the full guides to learn how to implement the framework, set up your infrastructure, and execute the tactics that drive results.
Most B2B websites confuse visitors instead of guiding them. Clear structure helps buyers self-educate, compare solutions, and decide to engage. Build pages that answer questions, establish credibility, and make taking the next step obvious.
See playbook
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