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Learn how to create a B2B content strategy that compounds over time, earns trust, and turns posts into real leads with a simple, repeatable system.
Right now, you’re on one of two paths.
Path one is where you’re already posting content, but nothing really sticks. Engagement is low, random, or meaningless. And even if one post lands, it doesn’t build on anything. You feel like you’re shouting into the void, and worse, you’re not quite sure why.
Path two is where every post has a job. Your content system is simple but strategic. One post earns attention. The next builds trust. The third makes people reach out. Each one is a small brick, and over time they form a house; a brand that attracts your ideal buyers and makes the next sale easier.
This playbook is designed to help you move from path one to path two. Not by throwing hacks at you, but by showing you how to build a content engine that compounds.
This playbook is the strategy I’ve used to grow my two previous agencies. By sharing useful knowledge that proves you know what you’re talking about, earns trust with the right audience, and invites people to take the next step. It’s not quick. It’s not flashy. But it works. Think of this strategy as building a house. Every piece of content is a brick. And 1 brick doesn't make a house. It takes time and effort, but the result is an amazing 'house'.
If you’re serious about building a brand that compounds over time, one post, one story, one useful idea at a time, this playbook is for you.
Learn how to build a strategy that attracts the right audience and drives consistent inbound leads. This chapter covers audience targeting, platform choice and aligning content to awareness stages. It’s the essential first step to making content convert.
Consistency beats intensity in content marketing. This chapter shows you how to structure a weekly calendar using themes, templates and a repeatable rhythm. You’ll get tools and examples to help you publish without stress or burnout.
Your profile is your homepage. This chapter walks you through a proven checklist to turn your LinkedIn into a lead-generating asset: clear headline, sharp pitch, strong CTAs and trust signals. Fix this before you post anything.
Likes mean nothing if they don’t convert. This chapter breaks down winning formats, hooks and structures for LinkedIn posts that attract your ideal buyer. Learn how to turn ideas into influence, and influence into action.
Deep content builds trust and brings in leads over time. This chapter shows you how to structure, write and publish long-form pieces that educate, convert and stay relevant. Great for guides, tutorials or lead magnets.
If no one sees it, all the effort was for nothing. Publishing great content is only half the job. The other half is getting that content seen by the right people at the right time.
Learn how to grow your content system step by step: increase frequency, expand topics, layer in new personas and only then add new channels. This guide shows you how to scale with focus, not chaos.
Run your entire content process—ideas, calendars, briefs and SOPs—from one flexible workspace.
Attract, capture and convert leads with connected tools for content, forms, workflows and reporting.
Generate post ideas, schedule consistently and analyse what performs best with a full LinkedIn toolkit.
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Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Learn how to turn a founder’s personality into a magnetic marketing asset, build trust at speed and punch above your budget through story-first content and daily engagement.
Map every ad group to the right awareness stage so your ads meet minds, not eyeballs.
Generate post ideas, schedule consistently and analyse what performs best with a full LinkedIn toolkit.
Do keyword research, analyse competitors and optimise your pages with one of the most trusted growth tools.
Plan, write and optimise content using data from top-ranking pages and built-in SEO scoring tools.
Learn to make changes to the entire customer where it matters. Implement practical playbooks that get results in 90 days.
