Topics
Demand generation
Build a predictable, always-on demand engine that compounds traffic and attention instead of chasing one-off campaigns.
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Marketing funnel
Build a marketing funnel that captures, qualifies, and nurtures leads automatically so your pipeline never runs dry.
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Sales pipeline
Turn your pipeline into a predictable system that converts qualified leads into paying clients consistently and confidently.
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Customer value
Maximise the value of every client relationship by improving retention, loyalty, and lifetime revenue.
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Growth strategy
Make smarter growth decisions with a clear framework for diagnosing, prioritising, and compounding results.
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Playbooks
Go to playbooksOutreach automation
Pick a prospecting method and tidy data. Warm domains, protect deliverability, build short email and LinkedIn sequences, and route positive replies to the right owner with tasks in the CRM.
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LinkedIn thought leadership
Post consistently on LinkedIn with a routine that grows authority, attracts buyers and turns visibility into pipeline. Turn posts into warm leads without spam or gimmicks.
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Paid advertising
Set up reliable tracking and budgets. Choose channels that match intent, structure campaigns neatly, test creative and landing pages, and move spend to what produces quality leads.
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Organic search
Rank in Google and LLMs by publishing content that answers real buyer questions and attracts high intent traffic. Build content pillars that compound results with steady effort.
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Website
Find and fix friction on key pages. Tighten forms and calls to action, match offers to intent on each page, and run a light test plan so more visitors become qualified leads.
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Marketing automation
Keep leads moving with email workflows that educate and convert. Build sequences that help, not annoy, with clear triggers, goals and data capture that syncs to the CRM.
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Tracking implementation
Set up funnel tracking that works. Use tag manager and analytics to capture key actions and track what actually drives results across channels, forms and the CRM.
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CRM optimisation
Shape pipelines and stages, standardise fields, automate tasks and alerts, and clean data, so reps know what to do next and reports match reality across teams.
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Sales enablement
Equip your sales team with a structured system that shortens cycles, lifts win rates and compounds revenue.
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Meeting scheduling
Choose the right scheduler. Set fair routing and buffers, send reminders that cut no shows, and ensure every booking creates the correct record, owner and follow up tasks in the CRM.
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Proposal & quotes
Use clear templates that pull data from the CRM, add price and terms blocks, automate approvals and e signature, and track status so deals move forward without copy and paste work.
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Customer retention
Define onboarding milestones and owners, set health signals and alerts, and run a simple weekly review that catches risk early, proves value delivered, and keeps customers for longer.
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Upsell opportunities
Spot signals that more value is possible, craft add on offers, set triggers for outreach, and track conversion and revenue so expansion becomes a repeatable habit.
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Compound growth
Explain the driver tree from traffic to revenue. Find the few inputs that move results most, set weekly actions and owners, and review progress on a simple cadence.
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Go-to-market strategy
Build a go to market plan that aligns your offer, motion and channel, so you stop guessing and start growing with purpose. Map goals, owners and next steps for the next quarter.
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Customer research
Talk to customers and turn insights into growth. Recruit, interview and synthesise without overthinking it. Capture findings in simple notes that feed decisions and content.
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Experimentation
Test and learn faster. Set up an experimentation system that helps you prioritise, track and repeat what works. Keep a backlog and a clear way to decide what to try next.
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Growth rhythm
Install a weekly rhythm that keeps you focused. Review data, resolve blocks and ship work every single week. Use a short agenda that turns issues into clear actions.
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Personal productivity
Take control of your week. Use habits and systems to focus on work that actually moves the needle. Add a quick daily review so important tasks get done without burnout.
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Team collaboration
Help your team work better together. Set up shared rituals and tools to remove friction and move faster. Make async the default and know who decides and where work lives.
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Dashboard setup
Build dashboards that show what matters. Give your team clarity without noise or vanity metrics. Agree definitions and review insights on a simple schedule.
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AI for marketers
Use AI for research, briefs and QA. Set prompts and review steps, train the team, and track time saved without risking quality. Focus on cases that strengthen the work.
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Automation tools
Save time and automate repetitive marketing tasks using Zapier, n8n or Make. Move data cleanly and reduce manual effort with small, safe automations that earn back hours.
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Record digital course
Record a course that people finish. Structure, script and film your expertise without wasting months on setup. Use light gear and a repeatable plan that fits your week.
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Tools
Go to all tools
Fireflies.ai
AI note taker that records meetings, creates notes and pushes them to the CRM so follow up is clear.
HubSpot
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Leadinfo
Visitor identification that reveals companies on your site and syncs them to the CRM for faster outreach.
Lemlist
Cold email platform with warm up, sequencing and tracking, designed to keep domains healthy while booking meetings.
Notion
All in one workspace for docs, wikis and lightweight databases, ideal for playbooks and knowledge.
Surfe
Turns LinkedIn into your CRM interface, find and enrich contacts, then push leads and messages to HubSpot, Salesforce or Pipedrive without copy pasting.
Webflow
Visual site builder with CMS and clean code export, powerful for marketing teams that want speed and control.
Zapier
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Books
Go to books
$100M Offers
Alex Hormozi
A practical guide to shaping offers that convert. Translate ideas into pricing, guarantees and copy you can test this quarter with real customers.
$100M Leads
Alex Hormozi
Clear take on list building, offers and outreach. See how to adapt the playbook for B2B, protect your domain, and turn attention into qualified pipeline.
Breakthrough Advertising
Eugene M. Schwartz
A field guide to message market fit. Use stages of awareness to pick angles, craft offers and brief ads that speak to real pains and jobs.
Principles
Ray Dalio
A set of tools for clearer thinking and teamwork. Create principles, run post mortems and make better decisions together.
Lean Analytics
Alistair Croll
Pick the One Metric that Matters for your stage. Build lean dashboards and use data to decide the next best move.
Founder brand
Dave Gerhardt
A guide to purposeful visibility. Choose topics, set a cadence and turn posts, talks and interviews into warm conversations.
The Ultimate Blueprint
Keith J. Cunningham
A practical summary of how businesses really grow. Clear levers, simple maths and actions you can take this quarter.
Traction (channels)
Gabriel Weinberg
A method to discover your best channel. Prioritise, test and focus resources where traction is most likely.
The road less stupid
Keith J. Cunningham
A punchy book on decision quality. Use thinking time, write assumptions and avoid expensive mistakes.
SYSTEMology
David Jenyns
A step by step way to document and improve processes so the team delivers consistent results without heroics.
Hacking growth
Sean Ellis
A practical framework for experiments and insights. Build loops, run tests and adopt a cadence that ships learning every week.
Startup growth engines
Sean Ellis
A tour of growth case studies. Identify engines, spot patterns and design experiments that fit your context.
The Pumpkin Plan
Mike Michalowicz
A simple system for selective growth. Identify winners, cut distractors and nurture the right segments.
Fix this next
Mike Michalowicz
A decision tool for prioritising growth work. Diagnose where to act, then pick a small change that unlocks progress now.
The Goal
Eliyahu M. Goldratt
A novel that teaches constraint thinking. Apply it to backlogs, reviews and handoffs to speed delivery.
The 10X rule
Grant Cardone
A filter for action and attitude. Use big goals wisely, pair with systems and avoid noisy busyness.
E-Myth Revisited
Michael Gerber
A practical case for SOPs in growth teams. Design roles, write checklists and build a rhythm for continuous improvement.
Traffic secrets
Russel Brunson
A broad look at audience building. Useful ideas for content, partnerships and email that compound over time.
Buy back your time
Dan Martell
A straight guide to reclaiming hours. Define your buyback rate, document tasks and build small systems that pay back every week.
Measure What Matters
John Doerr
A clear guide to OKRs for growth teams. Write good objectives, choose key results and run cadences that stick.
Disciplined Entrepreneurship
Bill Aulet
Step by step approach to define customers, test value and design a go to market path that leads to repeatable revenue.
Clockwork
Mike Michalowicz
A clear way to design responsibilities and handoffs. Use time maps and simple dashboards to remove bottlenecks and protect focus.
Spin selling
Neil Rackham
A clear walkthrough of Situation, Problem, Implication, Need payoff with examples that match complex deals.
Influence
Robert Cialdini
Classic psychology translated for B2B. Use social proof, scarcity and reciprocity in a way that respects buyers.
Dotcom Secrets
Russel Brunson
Translate funnel templates into clean journeys. Focus on offers, sequences and pages that convert instead of tactics that age badly.
The Science of Selling
David Hoffeld
Research backed techniques for discovery, framing and closing that marketers can support with better assets.
Slow productivity
Cal Newport
A humane approach to output. Plan seasons, protect focus and deliver work that matters at a sustainable pace.
Expert secrets
Russel Brunson
Position your expertise, tell stories that teach, and build simple offers that move buyers from interest to action.
The One Thing
Gary Keller
A method for ruthless focus. Ask the focusing question, block time and protect momentum on the work that matters most.
Traction
Gino Wickman
A practical operating system for small teams. Install a cadence, set priorities and create accountability that sticks.
Scaling Up
Verne Harnish
Practical tools for scaling a company. Use rhythms, scorecards and priorities to keep a growing team aligned.
Rework
Jason Fried
Short essays that challenge default habits. Focus on product, talk to customers and cut pretend work.
Work The System
Sam Carpenter
A plain approach to system thinking. Write procedures, make small fixes and keep operations tidy as you scale.
Managing The Professional Service Firm
David H. Maister
A classic on leading expert teams. Balance sales, delivery and culture with numbers that keep the firm strong.
Deep Work
Cal Newport
A playbook for concentration in modern teams. Set focus blocks, reduce context switching and build a culture that values deep work.
Lean Startup
Eric Ries
A disciplined approach to experiments. Define hypotheses, design MVPs and learn before you scale.
Essentialism
Greg McKweon
Rules for choosing fewer, better projects. Protect time, set trade offs and align efforts with clear goals and measures.
Getting Things Done
David Allen
Capture, clarify and review without friction. Keep projects moving with weekly reviews and clear next actions.
Pyramid Principle
Barbara Minto
A method for clear writing and slides. Lead with the answer, group logic well and make recommendations easy to approve.
Good Strategy Bad Strategy
Richard Rumelt
A sharp test for strategy quality. Diagnose, choose guiding policies and design actions that compound over quarters.
Digital Minimalism
Cal Newport
How to reduce low value tools and feeds. Practical steps to tidy notifications, choose channels and free up time for impact.
The 80/20 Principle
Richard Koch
Use Pareto thinking to pick channels, ideas and customers. Cut the long tail and double down on what works.
Building a Second Brain
Tiago Forte
How to store research, briefs and ideas so you can reuse them later. A calm framework for notes that supports experiments and content.
The 4-Hour work week
Tim Ferriss
A pragmatic look at delegation, automation and lifestyle design. Keep the useful parts, skip the hype, ship more value.
Atomic Habits
James Clear
Turn habit theory into daily practice for marketers. Simple cues, tiny wins and scorecards that help teams deliver consistently under pressure.
Checklist Manifesto
Atul Gawande
Why checklists work, where to use them, and examples for launches, experiments and migrations. Keep quality high and stress low.
Company of One
Paul Jarvis
Lessons for keeping work simple and profitable. Focus on retention, systems and selective growth that preserves quality.
Blog posts
Go to blogLearn from your experiments
Use results to fuel your next round of tests, refine your backlog, and share learnings across teams.
Create high-quality content
Step-by-step guide to writing content that educates, engages and converts. Define a clear transformation, write for one reader, add proof, optimise for search and drive qualified, lasting traffic.
Document learnings
Make every experiment compound by capturing what worked, what didn’t and why — so your team gets smarter each sprint.
Filter internal traffic GA4
Learn how to exclude your own IP address from Google Analytics 4 to keep your data accurate and free from internal traffic noise.
Plan your week like a pro
Manage your time like your ad budget— get the highest ROI of your time with these tips
Manage your tasks with clarity
Create a trusted task system so you never forget anything and always know what to work on next.
Define what you want to track
Track what matters. Decide which actions support growth and set up clear goals.
Separate leads from deals
Don’t treat every inbound contact as a deal. Separate leads from pipeline so you can focus your efforts.
Optimise your LinkedIn profile
Your profile is your homepage. This chapter walks you through a proven checklist to turn your LinkedIn into a lead-generating asset: clear headline, sharp pitch, strong CTAs and trust signals. Fix this before you post anything.
Build LinkedIn content calendar
Stop scrambling for ideas the night before you post. This guide shows you how to set up a simple Notion calendar, balance value and sales content, and stay three weeks ahead so you never miss consistently posting.
Funnel strategy
Learn how to map buyer journeys, split budget, pick channels and track the right metrics so your B2B funnel turns spend into predictable, profitable growth.
Warm up your profile before you post
Boost LinkedIn reach in the week before you post. Warm the algorithm with daily chats, meaningful comments, a cleaner network and new recommendations, then watch your first post get more impressions and engagement.
Build your first A/B test
Get your first structured test live—from copy or design to data setup and measurement.
Protect your focus
Remove distractions and control your digital environment so you can do high-quality, focused work.
Customer research goals
Before you start interviews or surveys, get clear on what you actually need to learn to improve your growth strategy.
Messaging strategy
Learn a practical framework to map pains, write value propositions and match proof to every awareness stage, so your ads click, pages persuade and sales run smoother. Apply it to any B2B go-to-market.
Analyse results
Know how to read experiment results like a pro so you don’t overreact to noise or miss a real lift hiding in the data.
Turn interviews into insights
You’ve got the interviews. Now what? Turn transcripts into clear, actionable insight that drives growth.
Copywriting cold emails
Write cold emails that get replies with clear value and no fluff. Learn best-practice frameworks for subject lines, openers, relevance, proof, calls to action, and follow ups, with examples you can copy.
Stay out of your inbox trap
Handle your email like a pro so it doesn’t constantly interrupt your day or hijack your focus.
Design your multi-touch sequence
Structure your campaign across multiple touchpoints using email, LinkedIn or both.
Promote your guide for lasting organic reach
Step-by-step plan to launch your repurposed assets: timing email blasts, social drops, community posts and forum replies. Engage for 60 minutes, log results, recycle winners and grow authority.
Define your pipeline stages
Clarify what each stage in your sales pipeline means so everyone works from the same structure.
Product packaging and pricing
Learn how price, feature bundles and upgrade paths fund growth motions, filter ideal buyers and scale revenue, so your go-to-market stays profitable and your marketing budget never starves.
Optimise content for SEO and AI visibility
Use this marketer-friendly checklist to turn high-quality articles into discoverable assets. Craft title tags, schema, internal links, add llms.txt, fix speed and rank in Google, Bing and AI answers.
When to post on LinkedIn
Stop leaving reach to chance. This guide shows you how a quick pre-posting checklist, well-timed publishing and first-hour engagement habits combine to multiply impressions and extend your post’s lifespan organically.
Build a scalable experimentation process
Turn CRO into a repeatable, collaborative workflow that consistently improves your funnel.
Create your outreach strategy
Map the right prospects, message and channels before you send a single email, so every touch lands in the inbox of someone ready to talk.
Content production workflow
Turn your organic-growth strategy into a production system. Build one board to track ideas, score by impact, move tasks through a simple workflow and publish on time. Promote and reuse each piece.
Optimise cold campaigns
Optimise your outreach by measuring what matters—opens, replies, and conversions.
Experimentation backlog
A pile of test ideas won’t help you grow. Prioritise by impact and feasibility to test smart.
Better meetings
Change your approach to meetings so they stop wasting time and start driving progress.
Track key events
Set up conversion tracking for real business actions—like meetings, sign-ups and visits.
Cold outreach configuration
Lock in domain, DNS, inbox warm-up and sending volumes before you write a single email.
Install Tag Manager and GA4
Get the right foundations in place by installing Google Tag Manager and Google Analytics 4 on your site.
Set up reports in GA4
Once your events are tracked, build useful GA4 reports to understand what’s working.
Qualitative research
Use heatmaps, recordings and survey data to uncover friction, confusion and blockers that hurt your conversion rates.
Customer interviews
Customer interviews are the best source of insight—if you know how to run them properly. Most marketers don’t.
Choose the growth motion
Pick the right growth motion and you fund the channels that convert, hire the skills that matter and hit revenue targets sooner. Compare outbound, inbound, product and partner plays to choose with confidence.
Build your lead list
Find and qualify leads with precision so you can spend less time prospecting and more time closing conversations.
Design your experiment
Avoid vague results by designing experiments with strong hypotheses, clear metrics and a trustworthy control group.
Structure your sales call
Run a consultative sales call that uncovers real needs, handles objections and builds trust from the first question.
Close your week with a Firebreak
Use a weekly firebreak to close open loops, reflect, and reset so you can start next week clear and focused.
Define your organic growth strategy
Learn how to set a traffic goal, group keywords by intent and build a strategic content pillar map that scales. Finish this chapter with a clear launch plan ready to guide your organic growth.
Claim your space in the market
Stop wasting budget on the wrong leads. This step-by-step guide shows you how to pin down your Ideal Customer Profile, tighten targeting and lift revenue with every campaign, backed by proven data.
Repurpose content
Convert every long-form guide into a LinkedIn post, carousel, video and podcast snippet in minutes. Follow ready-to-use AI prompts and templates that keep backlinks flowing to your original article.
Write engaging LinkedIn posts
Likes mean nothing if they don’t convert. This chapter breaks down winning formats, hooks and structures for LinkedIn posts that attract your ideal buyer. Learn how to turn ideas into influence, and influence into action.
Recruit participants
Personas shouldn’t be pretty slides. Make them sharp, testable tools that guide messaging and targeting.
Sharing research findings
Turn interview notes into a six-slide deck senior leaders will green-light in minutes.
Wiki articles
Go to wikiBANT
Qualify leads fast with budget-authority-need-timing.
Growth hacking
Drive rapid growth through innovative, cost-effective strategies.
Lead
Master lead generation techniques to fill your pipeline effectively.
Growth drivers
Key factors or tactics that significantly impact a company's growth.
Objective Key Results (OKRs)
Set clear, inspiring goals and track them with hard numbers using Objectives and Key Results (OKRs).
Click-through-rate
Optimise CTR to improve engagement and drive actionable user responses.
Lifetime Value (LTV)
Increase the value of each customer relationship through targeted strategies.
UTMs
Track campaign performance with clear and precise UTM tagging.
Growth plateau
Break through stagnation with actionable strategies to reignite business growth.
Pirate metrics
Pirate Metrics tracks growth across five stages: acquisition, activation, retention, referral and revenue, revealing where to focus to compound results.
Stages of awareness
Map every ad group to the right awareness stage so your ads meet minds, not eyeballs.
MQL
Generate high-quality leads with Marketing Qualified Lead frameworks.
