The resource I wish I had when I was in your shoes: actionable, no-fluff content that solves real growth problems and helps you scale smarter.
I’ve spent 15 years running growth teams and writing private notes on every win, miss and fix-up. Publishing those notes in public pushes me to sharpen them, and it lets you swipe the playbooks that work. This “open-source growth manual” will keep expanding as I keep learning.
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Free resources
These six pillars cover where most B2B service marketers get stuck and where a few well-chosen moves create outsized gains. Pick the area blocking your growth and dive straight into the exact playbooks, tools, and examples I use with clients.
Win back control of your workweek with a simple, repeatable system that protects deep-focus time, kills busywork, and lets you finish each day knowing the high-impact work is done.
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Growth stalls when the data layer wobbles. Build a solid analytics-to-CRM backbone and let your team scale without firefighting dashboards or guessing what worked.
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Fill the top of the funnel with qualified intent. Positioning, channels, and campaigns that draw the right buyers to your site rather than chasing them.
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Turn visitors into leads and booked meetings. Landing pages, nurture sequences, and conversion tests that plug leaks and accelerate hand-raisers.
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Help your sales team close more deals, faster. Better handoff, sharper calls, clearer proposals — fewer delays, more wins.
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Increase how much each customer is worth. Improve retention, pricing, or upsell to grow revenue without needing more leads.
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The software I rely on, grouped by job to be done, with clear notes on when to use it and how to unlock value fast.
Battle-tested picks
What to consider before buying
Books that propelled my own career, distilled into crisp notes, examples, and practical ways B2B marketers can apply the ideas.
Key insights for B2B marketers
How to apply the lessons from each book
Buzzwords unpacked in plain English, backed by real examples and links for deeper dives.
Lots of examples in B2B context
Explained in simple language
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The exact walkthroughs I hand to clients—screenshots, checklists, and examples that take you from zero to live.
Step-by-step walkthroughs
My actual manuals
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Stand-alone articles and guide chapters sharing what worked, what failed, and why across my own experiments.
Real-world lessons
Learn from wins & failures
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One tested tactic and a quick win in your inbox every Wednesday.
3-min read
Implement the same day
Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.
45 min
English
English, Dutch
Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.
See 12-week outline
For B2B marketers with 3+ years experience
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