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The resource I wish I had when I was in your shoes: actionable, no-fluff content that solves real growth problems and helps you scale smarter.
I’ve spent 15 years running growth teams and writing private notes on every win, miss and fix-up. Publishing those notes in public pushes me to sharpen them, and it lets you swipe the playbooks that work. This “open-source growth manual” will keep expanding as I keep learning.
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Free resources
These six pillars cover where most B2B service marketers get stuck and where a few well-chosen moves create outsized gains. Pick the area blocking your growth and dive straight into the exact playbooks, tools, and examples I use with clients.
Master continuous improvement by running experiments, reviewing metrics and building a weekly growth habit that compounds results.
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Revenue compounds when every hand-off improves. I split the journey into four engines and 12 metrics, then lift each by 10%. This resource explains the method in plain language.
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Drive qualified traffic through outbound, paid and content strategies so your funnel never runs dry.
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Put data, tools, and targets in line. One dashboard, a clean CRM, and automated weekly reporting mean no more manual guess-work.
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Advance leads to revenue with structured sales conversations, proposals and objection-handling.
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Convert traffic into leads using proven techniques for landing pages, email flows and retargeting.
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Extend customer lifetime value through smart onboarding, retention flows and well-timed upsell offers.
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Use AI to scale your marketing output: prompt templates, GPT agents and automation ideas to free your time.
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Build the plumbing behind your funnel: CRM setup, web structure, forms and routing that support growth.
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Track what matters: set up events, attribution and reporting to confidently guide your growth decisions.
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Get more done in less time with personal and team execution rhythms that improve delivery and focus.
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The software I rely on, grouped by job to be done, with clear notes on when to use it and how to unlock value fast.
Battle-tested picks
What to consider before buying
Books that propelled my own career, distilled into crisp notes, examples, and practical ways B2B marketers can apply the ideas.
Key insights for B2B marketers
How to apply the lessons from each book
Buzzwords unpacked in plain English, backed by real examples and links for deeper dives.
Lots of examples in B2B context
Explained in simple language
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The exact walkthroughs I hand to clients—screenshots, checklists, and examples that take you from zero to live.
Step-by-step walkthroughs
My actual manuals
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Stand-alone articles and guide chapters sharing what worked, what failed, and why across my own experiments.
Real-world lessons
Learn from wins & failures
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