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Solid B2B Growth

Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.

Generate 3x more high-quality leads with proven strategies.

Optimise your funnel to increase conversion rates by 30% or more.

Scale revenue sustainably with higher deal sizes and efficient operations.

Solid B2B Growth
Buy course

About the course

Are you tired of chasing random tactics and seeing little to no results? The Solid B2B Growth course provides a proven system to double your revenue without doubling your workload. It’s not about working harder—it’s about working smarter with a framework designed for long-term success.

This course empowers marketers, sales professionals, and business leaders to identify their growth bottlenecks and focus on the highest-impact strategies. From generating more leads to improving conversions and increasing deal size, you’ll learn to achieve 30% growth across key drivers for compound results.

With actionable lessons, tools, and templates, you’ll transform how you approach growth. Don’t waste time on guesswork—gain clarity, confidence, and a sustainable path to success.

Take control of your growth strategy and start scaling your business today. Enrol now and see the difference a strategic approach makes!

What you'll learn

Course outcomes

Generate 3x more high-quality leads with proven strategies.

Optimise your funnel to increase conversion rates by 30% or more.

Scale revenue sustainably with higher deal sizes and efficient operations.

Modules

Solid B2B Growth System

Solid B2B Growth System

Discover how small, strategic improvements across leads, conversions, and deal size can double your revenue without doubling your work. Learn why growth is a system, not a random collection of tactics, and master the fundamentals of strategic growth.

Optimise B2B traffic channels

Optimise B2B traffic channels

Learn how to drive impressions across different B2B channels, from paid ads to organic strategies.

B2B Funnel Mastery

B2B Funnel Mastery

Turn leads into loyal customers by refining every stage of your funnel. From website optimisation to better proposals and discovery calls, this module equips you with tools to maximise conversion rates and sales success.

Lead capture

Lead capture

Convert more visitors into leads with optimised lead capture techniques.

Increase B2B LTV

Increase B2B LTV

Boost your revenue per customer by optimising deal size and retention strategies. Learn how to segment customers, raise prices strategically, and design packages that keep clients coming back.

First 100 days of B2B growth

First 100 days of B2B growth

Systemise your growth operations with the right tools, scorecards, and team alignment strategies. Build a sustainable, scalable system that ensures continuous improvement and long-term success.

Course details

Who the course is for

B2B professionals struggling with stagnant growth.

Founders ready to scale sustainably without overworking.

Teams aiming to align and streamline their growth strategies.

Course outcomes

🗣️

Language: English

💬

Subtitles: English, Dutch

⏱️

Length:

5

🎥

5

modules with

35

video lessons

♾️

Lifetime course updates & access to video platform

Bonus material

Bonus 1

Bottleneck identification tool

Quickly pinpoint the weakest link in your growth strategy. This tool provides clear benchmarks to identify and address bottlenecks for maximum impact.

Bonus 2

Revenue impact forecast tool

Visualise the outcome of your growth experiments with precision. This tool lets you project revenue changes across leads, conversions, and deal size.

Bonus 3

Conversion funnel optimisation checklist

Ensure no detail is overlooked with this comprehensive checklist. Streamline your funnel and boost performance from lead capture to final sale.

Tools used in this course

Get access to a curated stack of essential tools to scale your business and learn how to best leverage them to support your growth.

Meet your instructor

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring over a decade of experience to your team.

Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!

Laura van Steveninck
Laura van Steveninck
Decathlon
Graphic Designer

Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.

Machteld van der Does
Machteld van der Does
SOPHIA MAE
Senior Allround Marketeer

Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.

Nino van Viegen
Nino van Viegen
Prodos
Online Marketing Specialist

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom
Erik Oosterom
Prodos
Tech & Data Specialist

Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije
Max Savonije
Nestmanager
Founder

Great course for those who want to start optimizing their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen
Noor Jansen
Yaya
Junior Online Marketeer

Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.

Timon Tlomaczewski
Timon Tlomaczewski
The Talent Institute
Digital Designer

The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.

Jesper Elders
Jesper Elders
Decathlon
Ecommerce Manager

Frequently asked questions (FAQ)

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Free course

Solid B2B Growth

Generate 3x more high-quality leads with proven strategies.
Optimise your funnel to increase conversion rates by 30% or more.
Scale revenue sustainably with higher deal sizes and efficient operations.
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Free Course

500

ex VAT
Free module

Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.

ex VAT
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.