In-house growth training

Train your whole team in the 4-engine growth system, then apply it to your funnel and pipeline. A one-day in-house workshop aligns everyone and sets a practical plan, and every attendee gets full course access to keep skills sharp.

In-house growth training
Summary

Choose your path to structured growth

You leave with a team playbook and a 90 day plan tied to your metrics. Everyone knows their role and how to run the next growth sprint.

Random Rick

Random Rick

You jump on new ideas you see online and try them today without a plan. Results spike then fade, and it is hard to explain what worked. You want a simple system that shows what to do next.

Specialist Steve

Specialist Steve

You run one channel really well, LinkedIn Ads, Google Ads, SEO, or content. You drive traffic and leads, yet revenue still feels far away. You want to link your work to the funnel, the pipeline, and customer value.

Solid Sarah illustration

Solid Sarah

You use all four engines together and work from a clear plan. You test small changes, track the 12 metrics, and lift each one by 10%. Results stack up and the team knows what to do next.

Who this is for

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Who this is ideal for

B2B marketing and sales teams that want a shared method and language. Best for groups of 10 to 20 who run campaigns and pipeline together.

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Who this is NOT for

If you want a keynote talk with no exercises, this is not the right fit. If the team cannot bring real data or make decisions in the room, take the self-paced course first.

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Use case

Use this when you want to roll out the method across the team and leave with a plan. It is a strong step after a few people complete the course, or a fast way to start as a group.

Key outcome

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Outcome

You leave with a team playbook and a 90 day plan tied to your metrics. Everyone knows their role and how to run the next growth sprint.

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Benefit

Shared baseline, language, and tools across marketing and sales. Decisions speed up and handovers get lighter.

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Benefit

Hands-on work using your ICP, funnel, and pipeline data. Clear next actions that start the following week.

In-house growth training

Train your whole team in the 4-engine growth system, then apply it to your funnel and pipeline. A one-day in-house workshop aligns everyone and sets a practical plan, and every attendee gets full course access to keep skills sharp.

€12,500
ex VAT
Get direct course access
Fill out the form so you can book a meeting
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Format

One-day workshop at your office, or live online if you prefer. Mix of teaching, team exercises, and Q&A with your examples.

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How long it takes

One day from 09:30 to 16:30 with breaks. We can adjust timings to fit your schedule.

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Requirements

A room with a screen, Wi-Fi, and space for breakouts. Read-only access to CRM and analytics, plus one sponsor who can make calls.

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Included

10 seats for the B2B growth course for ongoing learning, slides and templates, and a team playbook. Extra seats are €995 each, and you get a written summary and next steps within 24 hours.

Structured approach to growth

What is covered

This is the same framework I use with every B2B team I work with. It covers the core growth engines that matter and brings structure to an the large domain of growth.

Demand generation

Your best leads will not come looking for you. You need to earn their attention before they are even ready to buy.

Your best leads will not come looking for you. You need to earn their attention before they are even ready to buy.
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Paid search

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Organic search

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LinkedIn thought leadership

Marketing funnel

Traffic means nothing if it does not lead to action. A good funnel guides people from first click to sales-ready lead.

Traffic means nothing if it does not lead to action. A good funnel guides people from first click to sales-ready lead.
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Outreach automation

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Website conversion

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Marketing automation

Sales pipeline

Deals should move, not drag. With the right pipeline, you qualify better, close faster and avoid confusion between marketing and sales.

Deals should move, not drag. With the right pipeline, you qualify better, close faster and avoid confusion between marketing and sales.
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Lead qualification

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Proposal templates

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CRM optimisation

Customer value

The fastest way to grow is not more customers, but more value per customer. Keep clients longer, and turn happy users into new revenue.

The fastest way to grow is not more customers, but more value per customer. Keep clients longer, and turn happy users into new revenue.
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Customer retention

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Upsell opportunities

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Higher deal value

In-house growth training

Train your whole team in the 4-engine growth system, then apply it to your funnel and pipeline. A one-day in-house workshop aligns everyone and sets a practical plan, and every attendee gets full course access to keep skills sharp.

€12,500
ex VAT
Get direct course access
Fill out the form so you can book a meeting
Get started

Get instant course access

Book your discovery call

Complete the questions to book a meeting

Start learning today. As soon as you purchase, you’ll get full access to all lessons, templates and resources.

Fill out the short form so I can review your situation. You’ll get a tailored quick wins plan, and at the end you can book a meeting to walk through it together.

Choose a time that works for you. We’ll explore your goals, challenges and options to work together.

Hi, I'm Ewoud

I work fast, focus on the root causes, and leave your team with a system they can actually run.

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Exited 7 companies

I’ve scaled as a founder, not just as a head of growth.

Trained 1,500+ marketers

10 years experience in teaching growth in a simple way.

Timepath

Natuurlijk Presteren

Transpack Packaging

Easy Ergonomics

Founders

Nestmanager

Booomtag

Replicable

Strategiefabriek

Springlab

Ligo

The Talent Institute

Cortazu

Amberscript

Koffievoordeel

DoubleSmart

Klup

Mooie Boules

Suite 702

Prodos

Lofty Manner

Uncover legal

Snappcar

Polaris Growth

Bridgefund

SOPHIA MAE

Kees de Boekhouder

Woolsocks

Smyle

Soft Revolt

Yaya

Friesland Campina

NU

Decathlon

What clients say

Testimonials

Over the past 15 years, I’ve worked with hundreds of marketers across different industries. Here's what clients, participants or former colleagues have to say.

By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away. Would highly recommend to any start-up or B2B business looking to get to that next level.

Robert Vernacchio

Robert Vernacchio

Business Development

Really enjoyed the training. You can work at your own pace and the content is very relevant to refresh my 'growth' knowledge and learn new things!

Joanne Jongens

Joanne Jongens

Head of Growth

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Klaas Joosten

Klaas Joosten

Founder

I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!

Candice Lo

Candice Lo

Global Memberships

I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!

Tess Lucassen

Tess Lucassen

Growth product marketeer

It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out.   And I gained insights on how to approach scaling, starting my projects.

Aleksei Zikin

Aleksei Zikin

Freelance designer

This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.

Thomas van der Kleij

Thomas van der Kleij

Serial entrepreneur

Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!

Lila Becker

Lila Becker

Freelance Marketeer

Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.

Jack Jenkins

Jack Jenkins

Serial entrepreneur

Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.

Nino van Viegen

Nino van Viegen

Online marketeer

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom

Erik Oosterom

Market place marketeer

Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.

Rafaella Heuvelmans

Rafaella Heuvelmans

Online marketeer

Great course for those who want to start optimising their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen

Noor Jansen

Online marketeer

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw

Peter-Paul de Leeuw

CEO

Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.

Olaf Arkauer

Olaf Arkauer

Co-founder

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters

Michelle Wolters

Co-founder

We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.‍

Menno van Gerven

Menno van Gerven

Online marketeer

Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.

Marloes van Gasteren

Marloes van Gasteren

CEO Springlab

We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova

Kristina Palovicova

Co-founder

Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.

Joël Monté

Joël Monté

Growth Markteer

The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.

Jesper Elders

Jesper Elders

Ecommerce Manager