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Introduction
Chapters
Tools
Go to toolsBooks
Go to booksPyramid Principle
Barbara Minto
A method for clear writing and slides. Lead with the answer, group logic well and make recommendations easy to approve.
Breakthrough Advertising
Eugene M. Schwartz
A field guide to message market fit. Use stages of awareness to pick angles, craft offers and brief ads that speak to real pains and jobs.
Expert secrets
Russel Brunson
Position your expertise, tell stories that teach, and build simple offers that move buyers from interest to action.
Influence
Robert Cialdini
Classic psychology translated for B2B. Use social proof, scarcity and reciprocity in a way that respects buyers.
$100M Offers
Alex Hormozi
A practical guide to shaping offers that convert. Translate ideas into pricing, guarantees and copy you can test this quarter with real customers.
Wiki articles
Go to wikiFurther reading
Growth marketing
You’re not growing fast enough and it’s time to fix that.
You’ve hit a ceiling. You need a structured approach that moves the needle without overwhelming your team.
