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Introduction
This playbook shows you how to support sales by creating content that removes friction before it shows up in a call. The goal is to answer concerns early, build trust, and make the decision easier for the buyer.
You’ll learn how to create assets that give sales more confidence and keep the momentum going. Instead of waiting for objections to come up, marketing helps prevent them altogether.
If your goal is to shorten the sales cycle and improve win rates, the right content at the right moment is one of the most powerful tools you can use.
Chapters
Follow up to close deals
Keep deals moving by ending every call or email with a clear next action—no exceptions.
Handle objections with confidence
Support your sales team with structured content that removes blockers and builds trust.
Closing deals and handing over
Bring structure to your closing process so it feels natural, confident and aligned with buyer needs.
Tools
Go to toolsBooks
Go to booksThe Science of Selling
David Hoffeld
Research backed techniques for discovery, framing and closing that marketers can support with better assets.
Wiki articles
Go to wikiFurther reading
Growth marketing
You’re not growing fast enough and it’s time to fix that.
You’ve hit a ceiling. You need a structured approach that moves the needle without overwhelming your team.
