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Post consistently on LinkedIn with a routine that grows authority, attracts buyers and turns visibility into pipeline.
During COVID, I ran an experiment with personal branding. My friend Michel helped me get started on LinkedIn, and within months I grew my following to almost 7,000 people. It worked. But then I stopped.
For two years, I barely posted. I was running two different marketing agencies with completely different audiences, and I didn’t know what to say. I didn’t want to confuse people, so I said nothing. It’s a shame, because momentum is hard to rebuild once you’ve let it fade.
Now in 2025, I’m building my thought leadership on LinkedIn again from a much clearer position. This time, I’m documenting exactly how I’m doing it so you can follow along.
This playbook walks through the structure, tools and habits I’m using to grow visibility, attract leads and stay consistent without burning out. Whether you’re just getting started or want to revive a dormant profile, you’ll find a system here that actually works.
Your profile is your homepage. This chapter walks you through a proven checklist to turn your LinkedIn into a lead-generating asset: clear headline, sharp pitch, strong CTAs and trust signals. Fix this before you post anything.
Boost LinkedIn reach in the week before you post. Warm the algorithm with daily chats, meaningful comments, a cleaner network and new recommendations, then watch your first post get more impressions and engagement.
Stop scrambling for ideas the night before you post. This guide shows you how to set up a simple Notion calendar, balance value and sales content, and stay three weeks ahead so you never miss consistently posting.
Likes mean nothing if they don’t convert. This chapter breaks down winning formats, hooks and structures for LinkedIn posts that attract your ideal buyer. Learn how to turn ideas into influence, and influence into action.
Stop leaving reach to chance. This guide shows you how a quick pre-posting checklist, well-timed publishing and first-hour engagement habits combine to multiply impressions and extend your post’s lifespan organically.
Plans, writes and schedules your LinkedIn content. Taplio helps you stay visible without spending hours per week.
Turns LinkedIn profiles into a qualified lead list. Kanbox helps you build your pipeline straight from LinkedIn.
Dave Gerhardt
Learn how to turn a founder’s personality into a magnetic marketing asset, build trust at speed and punch above your budget through story-first content and daily engagement.
Hitting sales targets feels impossible, because more traffic doesn’t work (anymore). Everyone’s busy, but you don’t know what’s working.
