Stop scrambling for ideas the night before you post. This guide shows you how to set up a simple Notion calendar, balance value and sales content, and stay three weeks ahead so you never miss consistently posting.
Publishing only when inspiration strikes doesn’t work and it’s stressful. You either get busy or you run out of ideas. The most important thing for success on LinkedIn is to be consistent. A lightweight LinkedIn content calendar fixes that. It gives you a buffer so you always have something to post, while balancing the value you deliver to readers with your own lead-generation goals.
Without a content calendar you risk neglecting certain content pillars or skipping experiments with new post types, which means you could miss out. We also don’t want endless admin, so this guide sticks to a lightweight setup in Notion.
In this article I’ll show you how to set up that calendar quickly, balance posts across your pillars, mix value with selling, and rotate formats so your feed never feels stale. Let’s get started.
A single Notion database is all you need. If you already run your tasks in Notion, add the calendar as a separate project inside that master database so every to-do lives in one place. Prefer a cleaner slate? Spin up a stand-alone table. The properties stay the same either way.
Set up the following properties.
Create a board view grouped by Status and filter for Idea. Now every spark you capture lands in one column, ready for triage.
Insert placeholder for backlog screenshot
Switch to a calendar view filtered to show the coming 14 days. This is your real production window: you can see the gaps, drag tickets to new slots, and never scramble on posting day.
Duplicate the calendar view, filter for Published, and sort by Publish date. The archive lets you scan past topics, reuse high-performers, and avoid repeating the same hook too soon.
A calendar is more than a posting queue. It is the guard-rail that stops you from slipping into hard selling or hammering the same topic week after week. In this section you will set up three simple fields—goal, pillar, and post type—that keep the mix of value posts, sales nudges, themes, and formats working together instead of competing for space.
Aim for an eighty–twenty split. Four out of every five posts should teach, entertain, or inspire. The fifth can invite people to a demo, download, or call. Add a Goal category property in Notion with the options Value and Sell. When the calendar shows too many Sell entries in a row, drag a few Value ideas into the empty slots.
Create a Pillar select field filled with the strategic themes you set in the organic growth strategy. Examples are Demand generation, marketing funnel, sales pipeline and customer value for my website. Sort your calendar by publish date and drag posts until the pillars alternate. Rotating themes keeps different audience segments engaged and stops you from flooding the feed with one subject.
Add a Post type field to label the format of every idea. Cycling through different formats widens reach because the LinkedIn algorithm and your readers reward variety.
For detailed prompts and examples of each format, see the chapter Write engaging LinkedIn posts.
A content calendar only saves you from last-minute panic if it stays at least a step ahead of the clock. Three weeks of ready-to-publish material is the sweet spot: long enough to survive a busy spell, short enough to leave room for timely ideas. The workflow below shows how to load and maintain that buffer with a few minutes of planning each week.
Open your Idea backlog view and dump in every half-formed concept, screenshot, question, or market signal that fits your pillars. Quantity matters more than polish at this stage. Tag each entry with pillar, goal, and post type so you can sort them later. A backlog of forty to fifty items gives you breathing room before you ever schedule a post.
Switch to the Next two weeks calendar view. Drag ten to fourteen ideas from the backlog onto dates that create a clean pattern: four value posts for every sell post, a fair spread across pillars, and a rotation of formats. Adjust publish times only if you have data that proves a certain hour performs best; otherwise the day is what counts. Once dates are set, move each card’s Status to Scheduled.
At the end of each week review what is now two weeks away from publication. If the calendar has dipped below ten ready posts, pull new ideas from the backlog or spend thirty minutes brainstorming fresh ones. This rolling top-up keeps the buffer intact without forcing you to plan months in advance or rewrite content that has gone stale.
Maintaining a steady three week cushion removes the pressure to create on demand, lets you slot in reactive posts without breaking cadence, and keeps your mix of value, selling, pillars, and formats balanced even when client work steals your writing time.
A calendar is only useful if it keeps learning from real-world results. Block thirty minutes every Friday to scan the metrics that matter, compare them with the mix you planned, and make small course-corrections before the next cycle begins.
Open LinkedIn Analytics and jot down impressions, reactions, comments, and profile visits for every post published in the past seven days. Look beyond vanity impressions: a text post that drew twenty thoughtful comments is more valuable than a carousel that reached ten thousand silent scrollers.
Match the top-performing posts to their pillar, goal, and format tags in Notion. If Demand Generation carousels keep outperforming Growth Marketing lists, note the trend. The aim is not to chase fads but to understand what resonates with your audience right now.
Return to the Idea backlog view and archive entries that no longer fit your audience’s interests or have become outdated. Replace them with fresh ideas sourced from comments, industry news, or recent client questions. Keep the backlog stocked at forty-plus items so you never start a week staring at an empty page.
Drag under-represented pillars or formats into the calendar to restore the four-to-one value-to-sell ratio and ensure every theme gets airtime. Shift any scheduled post that now feels redundant or poorly timed to a later date, then mark your adjustments as Scheduled.
A disciplined weekly review keeps the calendar aligned with real audience signals, prevents content ruts, and preserves the three-week buffer that protects your posting cadence. Consistency stays effortless, even as your strategy evolves.
A lightweight LinkedIn content calendar keeps ideas moving from draft to publish even when client work ramps up. Without that structure you slip back to posting only when inspiration strikes, which works for a week or two and then stops.
A simple board in Notion solves the problem. Recording the pillar, post type, goal, and target date lets you see at a glance whether you are serving each audience and format evenly. The three-week buffer protects you when deadlines pile up or you step away for a holiday, so the feed stays warm while you focus elsewhere.
Review the calendar every week. Promote drafts to scheduled, shuffle dates if news breaks, and log new ideas while they are fresh. Use the performance data to fine-tune future posts, keeping what resonates and dropping what falls flat.
Build the board once, maintain it lightly, and you will never scramble for a last-minute idea again.
Use what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
Topic
Playbook
Likes mean nothing if they don’t convert. This chapter breaks down winning formats, hooks and structures for LinkedIn posts that attract your ideal buyer. Learn how to turn ideas into influence, and influence into action.
Post consistently on LinkedIn with a routine that grows authority, attracts buyers and turns visibility into pipeline. Turn posts into warm leads without spam or gimmicks.
See playbookUse what you already have. But if you're starting from scratch or want recommendations, these are the tools I use with clients and personally rely on. Consider this a bonus: helpful if you need it, completely optional if you don't.
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Tactical playbooks for every stage of this engine. The playbooks are practical guides for tactical stuff. They complement the (paid) growth framework and help you with the tactics.
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See playbook
Post consistently on LinkedIn with a routine that grows authority, attracts buyers and turns visibility into pipeline. Turn posts into warm leads without spam or gimmicks.
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Dave Gerhardt
A guide to purposeful visibility. Choose topics, set a cadence and turn posts, talks and interviews into warm conversations.
Keith J. Cunningham
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Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
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Playbook
Map the buyer journey from attention to action, crafting messages that guide prospects through each stage to conversion.
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Playbook
Qualify leads systematically by assessing budget, authority, need, and timing to focus sales effort on high-potential opportunities.
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Stop scrambling for ideas the night before you post. This guide shows you how to set up a simple Notion calendar, balance value and sales content, and stay three weeks ahead so you never miss consistently posting.
