Taplio

Taplio is the LinkedIn content specialist it focuses on making consistent LinkedIn content easier and more effective. The post scheduler is better than LinkedIn's native scheduling. The analytics show what's actually working. The AI suggestions mine high-performing posts in your niche for inspiration. Pricing starts around $39/month. Compare against: Buffer or Hootsuite for multi-platform social, or just using LinkedIn natively if you post infrequently. Choose Taplio when LinkedIn is a core channel and you're committed to consistent content. The engagement features (auto-engagement, CRM for connections) cross ethical lines for some people use judiciously. Best for individuals or small teams treating LinkedIn as a primary marketing channel, not companies managing multiple social platforms.

I first tried Taplio after struggling to post consistently on LinkedIn. Within a week I had a month’s worth of content drafted, scheduled and ready to go. The AI writer turns bullet points into usable copy, and the inspiration feed surfaces proven posts so I never stare at a blank page. I still edit every draft to add tone and detail, but having a solid first pass cuts creation time in half.

Scheduling is painless: I drop posts into the queue, choose peak times and let Taplio handle publishing. Analytics then show which topics resonate and when my audience is most active, guiding future content. The Chrome extension is a surprise bonus, overlaying engagement data on the LinkedIn feed and giving quick ideas without opening the main app.

Taplio’s light CRM is handy too. It automatically lists people who like or comment on my posts, prompting me to connect or start a conversation. I have landed several demo calls simply by following up with these warm contacts.

Downsides? The dashboard feels crowded at first and premium features raise the monthly bill. Yet for anyone serious about LinkedIn growth, the efficiency boost outweighs the fee. Used thoughtfully, Taplio becomes a personal content studio, analytics suite and relationship tracker in one tab.

Optimise your LinkedIn profile

Read my full article to optimise your LinkedIn profile here. Start by refining your headline, banner and summary. A clear value proposition makes visitors more likely to follow or connect. Taplio’s profile checker offers instant pointers on wording, imagery and keywords. Spend an hour polishing these basics before writing a single post.

Plan your content pillars

List three to five themes you want to be known for, such as SaaS marketing, leadership or funding insights. Use Taplio’s trends search to find viral posts in each pillar and add promising angles to your content calendar. Planning ensures variety while reinforcing your expertise.

Draft posts with AI assistance

Open the AI writer, enter a topic or bullet list and generate a draft. Review the hook, body and call-to-action, then personalise with stories or data. Over time save high-performing formats as templates. For longer ideas, paste a blog snippet into the carousel builder to create swipe posts that boost dwell time.

Schedule for consistency

Queue two or three posts a week at proven engagement times. Taplio suggests slots based on past results; adjust for your region and audience habits. Batch scheduling frees your calendar and keeps your feed alive even during busy periods.

Engage with your network

Each day spend ten minutes replying to comments on your own posts, then comment thoughtfully on others in your niche. Taplio’s extension highlights trending threads, making it easy to join relevant discussions. Genuine engagement drives profile views and follower growth faster than content alone.

Nurture warm contacts

Check Taplio’s engagement list for new likers and commenters. Add priority prospects to a lead list and set reminders to interact with their future posts. When appropriate, send a personalised connection request using the built-in icebreaker generator, followed by a short message that references recent activity.

Track performance and iterate

Review weekly analytics: follower gains, average reactions, top posts and posting times. Identify patterns – maybe carousels outperform text-only updates, or Tuesday mornings yield higher reach. Refine your calendar accordingly and test new ideas with small variations. Continuous iteration compounds results.

Use free tools for added polish

Even if you pause your subscription, the free carousel maker, text formatter and profile checker remain accessible. Keep them bookmarked for quick enhancements to your LinkedIn presence.

Stay within safe limits

Limit daily posting to a manageable cadence and avoid bulk actions that mimic bot behaviour. Taplio’s built-in safeguards help, but ultimate responsibility lies with you. Prioritise authenticity and value in every interaction to maintain a credible brand.

Apply these steps with consistency and your LinkedIn presence will expand steadily, generating visibility, relationships and opportunities for your B2B venture.