Lifetime value

If you’re in a B2B service business, your pricing isn’t just about numbers. It’s about how your offer is positioned. The way you frame value, structure your services, and bundle deliverables can all make the difference between a small project and a premium deal.

In this playbook, you’ll learn how to grow your average deal size without needing to raise your base prices. We’ll cover strategies for packaging, framing and value presentation that make higher pricing feel logical and justified to the buyer.

This isn’t about charging more for the same work. It’s about helping buyers understand the full value of what you offer and making it easier for them to say yes to a higher-value version of the project.

Whether you’re selling strategy, creative, or any kind of B2B service, this approach gives you tools to improve your margins while keeping clients happy.