Challenges
Courses
What’s at stake?
Our process
Details
Your teacher
Pricing
FAQ

Acquire more customers with better funnels

Fuel better funnels & sky-high conversion rates from customer insights & a decade of experience in building funnels.

Get your free growth score

Receive your free personal PDF report in 2 minutes

Challenges

Challenges we see often

Discover why your growth is hitting the brakes. When traffic, conversion & AOV don't work together, it's impossible to win the acquisition game. Building a better funnel and testing your ideas is the way forward.

Fixated on traffic

Fixated on traffic

Companies often fixate on boosting traffic while neglecting conversion rates and average order value (AOV), leading to inefficient spending and stagnant growth.

Lost in the site labyrinth

Lost in the site labyrinth

Stumbling in the dark on your conversion path? Illuminate the journey with targeted improvements and clear checklists.

Who are you, really?

Who are you, really?

Struggling to connect? Dive beneath the surface with user interviews and data analysis to truly understand your audience.

Addicted to sending emails

Addicted to sending emails

Caught in a constant cycle of manual newsletters? Embrace automation to deliver the right message at the right time.

Testing turmoil

Testing turmoil

Avoiding A/B tests? Break the cycle of guesswork with structured experiments for undeniable improvements.

Hit a growth plateau

Hit a growth plateau

Hit a plateau? It's time to move beyond just pumping traffic and dive deep into conversion rates and average order values.

Deaf to customers

Deaf to customers

Basic demographic targeting fails to capture the nuanced needs and behaviors of potential customers, resulting in generic marketing messages and lower conversion rates.

Product page puzzles

Product page puzzles

Confounded by your product page performance? Decode the secrets to a compelling and converting page.

Insight ignorance

Insight ignorance

Flying blind in customer behavior? Unearth the real drivers behind purchases to tailor your approach and skyrocket results.

Bulk email blunders

Bulk email blunders

Sending the same old message to everyone? Segment and personalise for meaningful connections and conversions.

Fixated on more traffic

Fixated on more traffic

Fixated on buying more eyes? Shift focus from sheer numbers to meaningful engagement and real growth metrics.

Conversion confusion

Conversion confusion

Witnessing a dip instead of a rise? Pinpoint and rectify missteps through methodical testing.

Low conversion rate

Low conversion rate

Unidentified weak spots in the sales funnel lead to potential customers dropping off before completing a purchase, wasting valuable traffic.

Missing out on automation magic

Missing out on automation magic

Missing out on automation's magic? Harness the power of Klaviyo to transform routine outreach into revenue.

Journey jumble

Journey jumble

Confused on enhancing the customer journey? Streamline their path to purchase with precision and care.

The unheard customer

The unheard customer

Missing the message? Tune into your customer's voice through qualitative research and shape your offerings to their needs.

Conversion unclarity

Conversion unclarity

Overwhelmed by the numbers? Let's break down the barriers and demystify your conversion rates for clarity and growth.

The unknown impact

The unknown impact

Implementing changes blindly? Uncover what truly works with A/B testing across emails, ads, and pages.

Customer journey detours

Customer journey detours

Ignoring the map of your customer’s journey? Utilise it to guide your marketing automation and enhance engagement.

Data desert

Data desert

Thirsty for actionable insights? Quench your strategy with deep-dive data analysis and research to guide your decisions.

Conversion rate riddles

Conversion rate riddles

Scratching your head over conversion rates? Apply strategic insights to transform browsers into buyers.

Solution missteps

Solution missteps

Rushing to solutions without evidence? Validate your strategy with clear, actionable data.

How do I drive more revenue?

How do I drive more revenue?

Lost in the value maze? Unlock the strategies to elevate your average order values and amplify revenue.

Not testing ideas

Not testing ideas

Sticking with "set it and forget it" tactics in customer acquisition efforts means missing out on incremental improvements that could significantly boost performance.

Feedback void

Feedback void

Living in an echo chamber? Break out and discover what your customers truly need and want with targeted insights.

Engaging with delight

Engaging with delight

Struggling with the pop-up blues? Craft captivating and timely pop-ups that turn visitors into valued customers.

Checkout challenges

Checkout challenges

Troubled by checkout drop-offs? Optimize the path to purchase and turn hesitation into happy conversions.

Analytics ambiguity

Analytics ambiguity

Paralysed by indecision? Clarify your next steps with focused, insightful experiments.

How to make data actionable?

How to make data actionable?

Drowning in data without direction? Navigate the storm with a KPI driver tree to anchor your growth strategies.

Courses in this programme

Fixing the root causes
one by one

The programme solves foundational issues and solves the root causes of hitting a growth plateau. Built for action and created based on 10+ years in growth.

Course

6

Goal Tree

Understand what drives growth

Dive deep into the heart of customer acquisition by mastering the metrics that matter.

Read more
Goal Tree

Course

7

Customer insights

Unlock the secrets of your customers' minds

This level is all about getting under the skin of your audience through user interviews, data analysis, and research.

Read more
Customer insights

Course

8

Customer journey

Turn your website into a conversion machine

This level involves a meticulous walkthrough of your site, applying a comprehensive checklist to each segment of your sales funnel.

Read more
Customer journey

Course

9

Conversion marketing automation

Supercharge conversion with targeted marketing automation

Learn strategies for nudging potential customers closer to purchase and re-engaging those who slip away.

Read more
Conversion marketing automation

Course

10

Experimentation

Refine your funnel to perfection with the power of A/B testing.

This final level teaches you to scientifically test different elements of your customer journey.

Read more
Experimentation

Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!

Laura van Steveninck
Laura van Steveninck
Decathlon
Graphic Designer

Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.

Timon Tlomaczewski
Timon Tlomaczewski
The Talent Institute
Digital Designer

Amazing workshop. Thanks a lot. Really helped me (re)organising my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.

Gaby Ghusen
Gaby Ghusen
The Talent Institute
Digital Innovator

Super handy training, full of practical tips & tools on time-management and email management

Laurens Spiele
Laurens Spiele
Decathlon
Head of Channels & Solutions

Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.

Machteld van der Does
Machteld van der Does
SOPHIA MAE
Senior Allround Marketeer

What’s at stake?

The big risk of ignoring flaws

Overlooking critical aspects of customer acquisition doesn't just result in static growth—it actively diminishes your business's potential and competitive stance.

Get your free growth score

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Ad money sinkhole

Ad money sinkhole

Solely focusing on driving more traffic without optimising conversion rates and AOV turns marketing investments into financial sinkholes.

Ignored ads

Ignored ads

By not tuning into the specific needs and behaviors of your target audience, your messaging becomes noise, easily ignored.

Higher CAC

Higher CAC

Every customer lost at a conversion bottleneck not only represents a missed revenue opportunity but also inflates your CAC.

Losing from competitors

Losing from competitors

Disconnecting from customers allows competitors who better address customer desires and pain points to capture your market share.

Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije
Max Savonije
Nestmanager
Founder

Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.

Nino van Viegen
Nino van Viegen
Prodos
Online Marketing Specialist

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom
Erik Oosterom
Prodos
Tech & Data Specialist

I enjoyed the Goal Tree workshop today. A nice variety of exercises and plenty of individual attention from Ewoud for the participants in the group.

Chi Chun Lie
Chi Chun Lie
Prodos
Growth Marketeer

Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.

Rafaella Heuvelmans
Rafaella Heuvelmans
Yaya
Freelance Online Marketeer

Great course for those who want to start optimizing their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen
Noor Jansen
Yaya
Junior Online Marketeer

When we had just started the brand, Solid Growth gave me good advice on setting up the customer journey for Afterkar. Ewoud assisted me well with the basics of Shopify and Klaviyo. Solid Growth works quickly and collaborates effectively.

Robbert Appels
Robbert Appels
Co-founder Afterkar

What I quickly found impressive is that Solid Growth directly tries to think along with any problems and opportunities that arise. Solid Growth is proactive, thinks outside the box, and this generates new opportunities for my brand. In terms of communication, they excel.

Joeri Horijon
Joeri Horijon
Prept
Founder

Ewoud is a smart guy and a great sparring partner. He has extensive knowledge of various platforms and can therefore quickly give tips. Ewoud adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.

Olaf Arkauer
Olaf Arkauer
Suite 702
Co-founder

As a company, we were looking to improve our knowledge to further enhance our customers' growth strategies. With Ewoud's in-depth knowledge and a nice pace of new information, we loved every session. With newfound inspiration, we almost immediately saw an increase in our customers' results. We would recommend Ewoud with 5/5.

Menno van Gerven
Menno van Gerven
DoubleSmart
Marketing Manager

The combination of lightning-fast strategic and creative thinking, a systematic approach, and a healthy dose of enthusiasm is what makes Ewoud's approach both fun and valuable. Although we are experienced marketers, Ewoud gave us fresh insights and practical tips for each step of the funnel through his probing questions. T

Marloes van Gasteren
Marloes van Gasteren
Springlab
CEO Springlab

We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. As a startup, we really appreciated his structured plans and growth compass as well as helping us to understand our customers. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova
Kristina Palovicova
Co-founder

The Growth Hacking sessions by Ewoud where very valuable for me. Ewoud gave me a lot of inspiration and tools how to approach growth hacking. This kickstarted my career and the tips he gave me in the sessions where very applicable and valuable in my job as Growth Hacker. Even now, a few years later I consult Ewoud about this topic. I really like working with Ewoud.

Joël Monté
Joël Monté
Strategiefabriek
Growth Markteer

The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.

Jesper Elders
Jesper Elders
Decathlon
Ecommerce Manager

Our Process

How it works

Get your free growth score

Get your personalised growth score and discover what the weakest link of growth is, and what you can do do solve this bottleneck.

1

Discuss results & introduction

Next, we'll have a call to discuss your scorecard results, get to know each other, and see if there's a good fit between your needs and our offerings.

2

Programme / course recommendations

We'll recommend what to work on first and how we can help you with it. If your score is on the lower end, we'll recommend a full programme as the courses build on top of each other. Courses can also be purchased individually.

3

Onboarding your team

In an onboarding call, your team can ask us any questions they have before we start. We will also ask your preferences about the topics in the course(s), so we can personalise the workshop to create more impact.

4

Team follows online course

Everyone who joins the workshop will follow the online material at their own pace. This ensures everyone is on the same page. The courses are designed to bring you up to speed on the topic, regardless of your starting skill level.

5

Live workshop to implement for your specific business

The workshop is designed to apply what you've learned directly to your business, with practical exercises and strategies.

6

Follow-up Q&A

Post-workshop, you'll have the opportunity to ask further questions via Slack. This ensures continuous support as you begin to implement the strategies discussed.

7

On to the next course (when you're ready)

We accommodate your pace, allowing time for implementation before moving on to the next stage. If you've enrolled in the full programme, this structured approach ensures comprehensive growth across all key areas.

8

Solution

Fixing the root causes
of growth one by one

The programme exists of 5 courses. Based on your score, we'll recommend a programme that fits your current issues. Mix & match is possible based on your situation.

Course

6

Goal Tree

Understand what drives growth

Course content

Included topics

Introduction to the Goal Tree

Traffic in the Goal Tree

Conversion in the Goal Tree

Average Order Value (AOV) in the Goal Tree

Workshop content

Build your own Goal Tree workshop

Learn how to build your own Goal Tree

Connecting real-time data to Goal Tree

Mapping ideas to the Goal Tree

Exponential growth plan

Read more
Goal Tree

Course

7

Customer insights

Unlock the secrets of your customers' minds

Course content

Included topics

User Interviews

Customer Support insights

Heat maps & recordings

Driving Actions from Customer Insights

Workshop content

User Interviews workshop

Practice with a mock interview

Watch me do it

Do it yourself (with your clients)

Take learnings from interviews

Read more
Customer insights

Course

8

Customer journey

Turn your website into a conversion machine

Course content

Included topics

Ideal homepage

Ideal Category Page

Ideal Ecommerce product page

Ideal cart & checkout page

Workshop content

Funnel insights workshop

Review of your funnel walkthrough

Adding my ideas to your funnel

Showing the principles and WHY this works

Common pitfalls in funnels

Read more
Customer journey

Course

9

Conversion marketing automation

Supercharge conversion with targeted marketing automation

Course content

Included topics

Klaviyo configuration

Convert visitors to subscribers

Abandonded cart & checkout

Browse abandonment strategies

Workshop content

Klaviyo conversion flows feedback

Klaviyo configuration check

Pop-up & welcome series improvement inspiration

Cart & checkout improvement inspiration

Browse abandonment inspiration

Read more
Conversion marketing automation

Course

10

Experimentation

Refine your funnel to perfection with the power of A/B testing.

Course content

Included topics

Hypothesis forming

Building Experiments

How to set up an A/B test

Analysing A/B test

Workshop content

A/B testing workshop

Forming a hypothesis together

Best practices & inspiration

How to set goals

Experiment design

Read more
Experimentation

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Pricing

Invest in your growth

Decide how you want to work on growth: one level at a time, in a systematic programme approach or even as a year long commitment.

5 courses for your entire team

Customer Acquisition

€12,000

Dive deep into growth strategies with the flexibility to learn whenever suits you best. This format ensures your entire team can level up their skills from the ground up. Together, we'll apply the knowledge to solve your specific problems.

Actionable lessons applied to your problems

Courses designed to cater to all levels

Online course + workshop to apply the knowledge

Keep access: easily onboard new team members

15 courses for your entire team

Full Growth Foundation programme

€30,000

A comprehensive growth programme of 15 courses to build the foundation of growth for your entire team.

Full programme of 15 levels

Paced over 1 year

Full 360 of growth applied to your company

Online courses + workshops to apply the knowledge

FAQ

Frequently asked questions

Without a foundation, you won’t be able to scale for the long term.

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom
Erik Oosterom
Prodos
Tech & Data Specialist
Who is the Customer Acquisition program for?
What makes your Customer Acquisition program different from other marketing strategies?
How long does it take to see results from the Customer Acquisition program?
Can this program help if we're on a tight budget?
Book a call

Find the root cause holding back growth

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Get your free growth score

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illustration steps for growth