Implement Compound Growth on your own schedule

Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.

Course modules

Course modules icon

7

Modules

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45

Lessons

9h

Course length

English

English, Dutch

1

Compound growth

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7

Lessons

English

English, Dutch

Understand the core idea of compound growth. You will map the four growth engines, see how small lifts add up, and set up a simple scorecard that shows where to act first.

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Four-engine model shows where revenue is lost

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Twelve metrics tracked on a single sheet

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Every lift stacks into predictable growth

2

Growth setup

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7

Lessons

English

English, Dutch

Put reliable data and clear routines in place. Follow checklists to fix tracking gaps, tidy your CRM, and run weekly growth meetings that solve problems instead of reporting them.

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One source of truth

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Auto-enriched leads

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Zero manual reporting

3

Demand generation

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6

Lessons

English

English, Dutch

Focus limited resources on the highest-return traffic channels. Learn a proven channel ladder that stops teams spreading themselves too thin and brings the right visitors to your site.

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Intent-tiered channel ladder

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Stable, forecastable spend

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Traffic matches buyer stage

4

Marketing funnel

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7

Lessons

English

English, Dutch

Turn visitors into meeting bookings. Improve page copy, forms, and email nurtures so prospects glide from first click to calendar invite without feeling pushed.

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Copy from customer language

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Dynamic, persona nurture

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Sales-ready meeting hand-off

5

Sales pipeline

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6

Lessons

English

English, Dutch

Help sales close faster. Clean deal stages, automated reminders, and light CRM workflows free reps to spend more time talking to genuine buyers.

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Factual, inspectable stages

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Automated follow-up tasks

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Joint revenue scoreboard

6

Contract value

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6

Lessons

English

English, Dutch

Keep clients for the long haul. Design smooth onboarding, deliver ongoing value, and renew or upsell without friction so revenue grows while satisfaction stays high.

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Guided “wow” onboarding

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Quarterly value reviews

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Data-driven upsell timing

7

Growth strategy

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6

Lessons

English

English, Dutch

Make improvement continuous. Identify the biggest constraint, build an experiment backlog, and run repeatable 14-week cycles that compound results quarter after quarter.

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Follow the course your way

Built for real-world application. You can follow the full course front to back, take it week by week, or use it as a modular toolkit.

Follow course front to back

Understand how all the moving parts work together, see the bigger picture, and sharpen your strategic thinking. Great if you're between roles or preparing for a new one.

Tackle your specific issues

Pick the lessons that match your current bottleneck and apply what you need, when you need it — without going through the full programme. Great if you're solving a specific growth problem.

Apply it week by week

Apply the full system over 14 weeks, with weekly lessons, assignments and experiments that build on each other. Great if there’s no senior manager telling you what to do.

What you get inside the course

Get the same assets I use with my clients. Duplicate, plug in your numbers, and start compounding today.

Get full course access today

Product

Self-paced course

€995 ex VAT
Course modules icon

7

Modules

Icon for video lessons

45

Lessons

9h

Course length

English

English, Dutch

Templates included

Full access for one learner. Watch the lessons when it suits you and receive every future update at no extra cost.
Buy course
Get direct access to full course
Video course illustration

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Klaas Joosten

Founder

Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!

Stan van den Heuvel

General Manager AED-Partner

This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.

Zeno van de Ven

Commercial Director

Why B2B marketers love the compound growth approach

Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!

Lila Becker

Freelance Marketeer

I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!

Tess Lucassen

Growth Product Manager

I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!

Candice Lo

Global Memberships Marketeer

Who compound growth is for

B2B marketers at B2B service companies

For Random Ricks and Specialist Steves who want to work like Solid Sarah

B2B service companies

Funnel based on meetings & proposals

You own funnel metrics

Relevant for any career stage

NOT for you if..

This course is for you if..

You don't have product–market fit or revenue yet
You run growth for a B2B service company with revenue
You sell low-touch, self-serve products
You run a funnel with calls/meetings and proposals
You want to chase tactics or growth hacks
You want a repeatable system that compounds results
You already know what to do, you just can't find the time
You hit a growth plateau and want sustainble growth

About the instructor

My name is Ewoud Uphof

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’m Ewoud Uphof. Over the last twelve years I have run Compound Growth cycles for start-ups, scale-ups, and the e-commerce arm of Decathlon NL. I have trained more than 1 500 marketers and share my real dashboards inside the course.

15 years experience

Student icon

1,500 marketers trained since 2015

Exited 6 companies

Transpack Packaging

Transpack Packaging

Founders

Founders

Easy Ergonomics

Easy Ergonomics

Strategiefabriek

Strategiefabriek

Nestmanager

Nestmanager

The Talent Institute

The Talent Institute

Cortazu

Cortazu

Booomtag

Booomtag

Springlab

Springlab

Kees de Boekhouder

Kees de Boekhouder

Ligo

Ligo

Mooie Boules

Mooie Boules

SOPHIA MAE

SOPHIA MAE

Klup

Klup

Amberscript

Amberscript

Snappcar

Snappcar

Yaya

Yaya

Bridgefund

Bridgefund

Friesland Campina

Friesland Campina

NU

NU

Decathlon

Decathlon

Testimonials

By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away to identify and correct weak points in any system to unleash higher growth potential. Would highly recommend to any start-up or B2B business looking for a methodical plan to get to that next level.

Robert Vernacchio

Business Development and Ops Lead

Really enjoyed the training. You can work at your own pace and the content is very relevant to refresh my 'growth' knowledge and learn new things!

Joanne Jongens

Head of Growth Peaks

The knowledge Ewoud shares is presented in a clear and logical way, and his way of teaching makes it very exciting. The lessons I’ve learned have been invaluable and there is always something new to learn!

Marjolein Ceulen

Ecommerce Email marketeer

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Klaas Joosten

Founder

Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!

Stan van den Heuvel

General Manager AED-Partner

I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!

Candice Lo

Global Memberships Marketeer

As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)

Stefan in 't Veld

Co-founder Replicable

I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!

Tess Lucassen

Growth Product Manager

It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out.   And I gained insights on how to approach scaling, starting my projects.

Aleksei Zikin

Freelance designer

This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.

Thomas van der Kleij

Serial Entrepreneur

Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!

Lila Becker

Freelance Marketeer

This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.

Zeno van de Ven

Commercial Director

Frequently asked questions

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