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Solid Ecommerce Growth

Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.

Truly understand profitable ecommerce growth.

A simple 90-day growth plan for focused action.

Consistent ecommerce growth with a clear strategy.

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Solid Ecommerce Growth
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About the course

This course is for ecommerce decision-makers who need to create a winning strategy for ecommerce growth. If you’re struggling to prioritise the right actions to scale, this course provides the strategic guidance you need. You’ll learn to orchestrate growth, focus on the things that truly drive results, and take charge of your business with confidence.

Do you ever feel like your business is running you, rather than the other way around? Some months are strong, others are frustrating, and it’s hard to pinpoint why. You’re proud of your product and want more people to experience it, but instead of showcasing your brand to the world, you’re stuck grinding in the trenches. It’s all firefighting and no forward planning. Your team looks to you for direction, but without a clear structure, every new idea—like “we need to do SEO”—feels like another thing to add to the pile. Paid advertising costs are skyrocketing, squeezing your margins, and you feel trapped without a scalable alternative.

Imagine stepping into the control room of your ecommerce business. Instead of constantly reacting to problems, you’re steering your company with confidence, focusing on the big picture while your team knows exactly what to do. Your business runs like a well-oiled machine, and for the first time, you can step back without the chaos pulling you in. You’ll have a clear plan, simple systems, and a focused team driving profitable growth.

This course transforms the way you approach ecommerce growth. You’ll learn how the three growth drivers—sessions, conversion rate, and AOV—work together, and how to give your team clear instructions to execute on what matters most. With a structured growth framework and a simple weekly rhythm, you’ll make data-backed decisions, take control of your growth engine, and develop a three-month action plan that delivers sustainable results.

What you'll learn

Course outcomes

Truly understand profitable ecommerce growth.

A simple 90-day growth plan for focused action.

Consistent ecommerce growth with a clear strategy.

Modules

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Course details

Who the course is for

Overwhelmed ecommerce owners looking for a clear growth path.

Ambitious marketers aiming to break through growth plateaus.

Decision-makers lacking time to build a solid growth strategy.

Course outcomes

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Language: English

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Subtitles: English, Dutch

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Length:

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modules with

video lessons

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Lifetime course updates & access to video platform

Bonus material

Bonus 1

90-day ecommerce growth strategy template

Use a plug-and-play Google Sheet template to design your ecommerce growth strategy. Includes three example plans from top industries to guide you.

Bonus 2

Weekly growth scorecard template

A customisable Google Sheet to track key metrics weekly. Perfect for monitoring your progress and ensuring your team stays aligned.

Bonus 3

90-day ecommerce success reminders

Receive actionable email reminders over 90 days with step-by-step guidance on what to prioritise each week for consistent progress.

Tools used in this course

Get access to a curated stack of essential tools to scale your business and learn how to best leverage them to support your growth.

Meet your instructor

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring over a decade of experience to your team.

We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.

Menno van Gerven
Menno van Gerven
DoubleSmart
Marketing Manager

Great course for those who want to start optimizing their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen
Noor Jansen
Yaya
Junior Online Marketeer

I enjoyed the Goal Tree workshop today. A nice variety of exercises and plenty of individual attention from Ewoud for the participants in the group.

Chi Chun Lie
Chi Chun Lie
Prodos
Growth Marketeer

Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.

Machteld van der Does
Machteld van der Does
SOPHIA MAE
Senior Allround Marketeer

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters
Michelle Wolters
Klup
Co-founder

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom
Erik Oosterom
Prodos
Tech & Data Specialist

Had a very inspiring workshop where you really learn to look at the big picture and thus understand which levers you can pull to increase profits.

Coen van Vliet
Coen van Vliet
Prodos
Web data analyst

The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.

Jesper Elders
Jesper Elders
Decathlon
Ecommerce Manager

Frequently asked questions (FAQ)

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Free course

Solid Ecommerce Growth

Truly understand profitable ecommerce growth.
A simple 90-day growth plan for focused action.
Consistent ecommerce growth with a clear strategy.
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Free Course

5000

incl VAT
Free module

Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.

Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.