Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
7
Modules
45
Lessons
9h
Course length
English
English, Dutch
7
Lessons
English
English, Dutch
Understand the core idea of compound growth. You will map the four growth engines, see how small lifts add up, and set up a simple scorecard that shows where to act first.
Four-engine model shows where revenue is lost
Twelve metrics tracked on a single sheet
Every lift stacks into predictable growth
7
Lessons
English
English, Dutch
Put reliable data and clear routines in place. Follow checklists to fix tracking gaps, tidy your CRM, and run weekly growth meetings that solve problems instead of reporting them.
One source of truth
Auto-enriched leads
Zero manual reporting
6
Lessons
English
English, Dutch
Focus limited resources on the highest-return traffic channels. Learn a proven channel ladder that stops teams spreading themselves too thin and brings the right visitors to your site.
Intent-tiered channel ladder
Stable, forecastable spend
Traffic matches buyer stage
7
Lessons
English
English, Dutch
Turn visitors into meeting bookings. Improve page copy, forms, and email nurtures so prospects glide from first click to calendar invite without feeling pushed.
Copy from customer language
Dynamic, persona nurture
Sales-ready meeting hand-off
6
Lessons
English
English, Dutch
Help sales close faster. Clean deal stages, automated reminders, and light CRM workflows free reps to spend more time talking to genuine buyers.
Factual, inspectable stages
Automated follow-up tasks
Joint revenue scoreboard
6
Lessons
English
English, Dutch
Keep clients for the long haul. Design smooth onboarding, deliver ongoing value, and renew or upsell without friction so revenue grows while satisfaction stays high.
Guided “wow” onboarding
Quarterly value reviews
Data-driven upsell timing
6
Lessons
English
English, Dutch
Make improvement continuous. Identify the biggest constraint, build an experiment backlog, and run repeatable 14-week cycles that compound results quarter after quarter.
Built for real-world application. You can follow the full course front to back, take it week by week, or use it as a modular toolkit.
Understand how all the moving parts work together, see the bigger picture, and sharpen your strategic thinking. Great if you're between roles or preparing for a new one.
Pick the lessons that match your current bottleneck and apply what you need, when you need it — without going through the full programme. Great if you're solving a specific growth problem.
Apply the full system over 14 weeks, with weekly lessons, assignments and experiments that build on each other. Great if there’s no senior manager telling you what to do.
Get the same assets I use with my clients. Duplicate, plug in your numbers, and start compounding today.
Full access for one learner. Watch the lessons when it suits you and receive every future update at no extra cost.
45 lessons
English with Dutch subtitles
A one-page scorecard that distils the key marketing and sales numbers across the entire customer journey. It sits alongside your existing dashboards and gives both teams a shared, high-level view that drives fast, focused action.
Google sheet template
Drop in your own data, tweak any metric, and see straight away how each change affects revenue—no more guesswork in discussions.
Google sheet template
A ready-made Notion board of tested ideas for all twelve growth metrics so you can pick an experiment and start improving today.
Notion template
7
Modules
45
Lessons
9h
Course length
English
English, Dutch
Templates included
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Finish a full growth cycle in 14 weeks and see momentum from week 1.
Quick wins from week 1
14-week step-by-step schedule
Focus on 1 growth metric each week
My exact process that has worked for 50+ companies and 1500+ marketers.
1500+ marketers trained on the system
Built for real world: includes room for error
My exact process to grow 50+ companies
Fits service, SaaS, and consultancy model: whatever your funnel or pricing.
B2B service companies
From €100K - €15M annual revenue
Funnels based on meetings & proposals
Complete toolkit with example data, templates, and step-by-step guidance.
Covers all 12 growth metrics
Demo dataset for hands-on practice
60+ examples & quick wins
Implement compound growth next to current workload. Designed with busy teams in mind.
1h/week video course
3h/week direct implementation
Fits alongside daily work
For Random Ricks and Specialist Steves who want to work like Solid Sarah
B2B service companies
Funnel based on meetings & proposals
You own funnel metrics
Relevant for any career stage
My name is Ewoud Uphof
I’m Ewoud Uphof. Over the last twelve years I have run Compound Growth cycles for start-ups, scale-ups, and the e-commerce arm of Decathlon NL. I have trained more than 1 500 marketers and share my real dashboards inside the course.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Transpack Packaging
Founders
Easy Ergonomics
Strategiefabriek
Nestmanager
The Talent Institute
Cortazu
Booomtag
Springlab
Kees de Boekhouder
Ligo
Mooie Boules
SOPHIA MAE
Klup
Amberscript
Snappcar
Yaya
Bridgefund
Friesland Campina
NU
Decathlon
By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away to identify and correct weak points in any system to unleash higher growth potential. Would highly recommend to any start-up or B2B business looking for a methodical plan to get to that next level.
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out. And I gained insights on how to approach scaling, starting my projects.
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Plan on roughly half a day (about four hours) each week. Most tasks overlap with work you already do—only the method changes—so you will pursue your existing goals while applying the new approach.
Yes. Demand generation covers both outbound and inbound channels, and the four-engine logic adapts to account-based selling. Only businesses with multi-year sales cycles will struggle to see timely feedback.
The track works from about €10 000 monthly revenue upwards. There is no minimum traffic requirement; you will diagnose and lift whatever volume you have.
Bring whatever analytics and CRM you already use. The course provides sample data, tool recommendations and set-up walk-throughs, so you can follow along even if your current stack is light.
Yes. You may apply 100 % of the Course-only fee towards the Growth Track if you upgrade within the first four weeks of enrolment.
Enrolment is rolling—the moment you sign up you receive access and can start the twelve-week roadmap at your own pace.