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Sales pipeline
Advance leads to revenue with structured sales conversations, proposals and objection-handling.
Introduction
Your sales pipeline is the final stage of your growth journey, where qualified leads are converted into paying customers. In this module, we'll explore how to optimise your sales process to ensure you're closing as many deals as possible. You'll learn how to qualify leads effectively, structure your sales calls for success, and create compelling proposals that convert.
Playbooks
Sales conversations
Run better discovery calls that qualify leads, surface needs and move deals forward.
See playbook
Closing
Handle objections and follow up to turn late-stage leads into closed revenue.
See playbook
Sales conversations
Run better discovery calls that qualify leads, surface needs and move deals forward.
See playbookClosing
Handle objections and follow up to turn late-stage leads into closed revenue.
See playbookBooks
Go to books
The Ultimate Blueprint
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
The Goal
Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.
The 10X rule
Unlock the mindset and action plan needed to set massive goals and achieve extraordinary results in life and business.
Spin selling
Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.
The Science of Selling
Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.
Guide continues below.
Free resources
Level up your B2B marketing game
Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Blog posts
Go to blogClosing process
Bring structure to your closing process so it feels natural, confident and aligned with buyer needs.
Define your pipeline stages
Clarify what each stage in your sales pipeline means so everyone works from the same structure.
Follow-up cadence
Keep deals moving by ending every call or email with a clear next action—no exceptions.
Handling objections
Support your sales team with structured content that removes blockers and builds trust.
Qualify deals with consistency
Strengthen your pipeline by ensuring every deal is qualified the same way, every time.
Separate leads from deals
Don’t treat every inbound contact as a deal. Separate leads from pipeline so you can focus your efforts.
Winback loops
Not every ‘no’ is final. Build a winback system to reconnect with leads who weren’t ready yet.
Wiki articles
Go to wikiBANT
Qualify leads fast with budget-authority-need-timing.
CRM
A tool to manage customer relationships and streamline sales processes.
MQL
Generate high-quality leads with Marketing Qualified Lead frameworks.
SQL
Streamline SQL processes to increase conversion rates and close deals faster.
Tools
Go to all toolsApollo
Apollo helps B2B marketers automate tasks with clarity.
Lemcal
Lemcal helps B2B marketers engage leads with efficiency.
ManyChat
ManyChat helps B2B marketers track results with speed.
Keap
Keap helps B2B marketers automate tasks with clarity.
Folk
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Folk helps B2B marketers engage leads with efficiency.
Justuno
Justuno helps B2B marketers stay organised with clarity.
PandaDoc
PandaDoc helps B2B marketers automate tasks with clarity.
Cal.com
Cal.com helps B2B marketers track results with efficiency.
Monday
Monday helps B2B marketers track results with flexibility.
Leadinfo
Leadinfo helps B2B marketers automate tasks with clarity.
Pipedrive
Pipedrive helps B2B marketers track results with clarity.
Lemlist
Lemlist helps B2B marketers automate tasks with speed.
HubSpot
HubSpot helps B2B marketers stay organised with clarity.
Calendly
Calendly helps B2B marketers track results with clarity.
Further reading
Replace random tactics & traffic spikes with solid B2B growth
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
