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Drive qualified traffic through outbound, paid and content strategies so your funnel never runs dry.
Traffic is the lifeblood of any online business, but not all traffic is created equal. In this module, we'll explore how to generate qualified traffic that converts into leads and customers. You'll learn how to identify the right traffic channels, optimise your website and content for engagement, and track your progress to ensure you're on the right track.
Learn how to create a B2B content strategy that compounds over time, earns trust, and turns posts into real leads with a simple, repeatable system.
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Combine cold email and LinkedIn outreach to create scalable outbound flows that still get replies in 2025.
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Understand the B2B paid ads landscape and learn how to choose, structure and optimise campaigns across every major platform.
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Generate post ideas, schedule consistently and analyse what performs best with a full LinkedIn toolkit.
Organise marketing assets in boards, not folders—perfect for campaign visuals, swipe files and copy decks.
Send cold emails, follow up automatically and track replies from one clean interface built for sales reps.
Do keyword research, analyse competitors and optimise your pages with one of the most trusted growth tools.
Plan, write and optimise content using data from top-ranking pages and built-in SEO scoring tools.
Learn how to turn a founder’s personality into a magnetic marketing asset, build trust at speed and punch above your budget through story-first content and daily engagement.
Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.
Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.
Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.
Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.
Build scalable systems to generate, nurture, and convert high-quality leads for consistent growth.
Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.
Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.
Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.
Guide continues below.
Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Consistency beats intensity in content marketing. This chapter shows you how to structure a weekly calendar using themes, templates and a repeatable rhythm. You’ll get tools and examples to help you publish without stress or burnout.
Find and qualify leads with precision so you can spend less time prospecting and more time closing conversations.
Estimate your cost per lead or cost per acquisition to know what traffic channels are financially viable.
Lock in domain, DNS, inbox warm-up and sending volumes before you write a single email.
Get a structured overview of common B2B traffic channels, grouped by type and how they behave.
Short, specific, and relevant messages get replies—templates don’t.
Deep content builds trust and brings in leads over time. This chapter shows you how to structure, write and publish long-form pieces that educate, convert and stay relevant. Great for guides, tutorials or lead magnets.
Learn how to build a strategy that attracts the right audience and drives consistent inbound leads. This chapter covers audience targeting, platform choice and aligning content to awareness stages. It’s the essential first step to making content convert.
Set up a scalable, focused outreach approach that aligns your ICP, offer and messaging before sending a single email.
Create high-performing audiences based on firmographics, behaviour and funnel stage so your budget hits the right people.
Structure your campaign across multiple touchpoints using email, LinkedIn or both.
Learn how to grow your content system step by step: increase frequency, expand topics, layer in new personas and only then add new channels. This guide shows you how to scale with focus, not chaos.
Optimise your outreach by measuring what matters—opens, replies, and conversions.
Know when it’s time to expand your traffic mix versus going deeper on what’s already working.
Your profile is your homepage. This chapter walks you through a proven checklist to turn your LinkedIn into a lead-generating asset: clear headline, sharp pitch, strong CTAs and trust signals. Fix this before you post anything.
If no one sees it, all the effort was for nothing. Publishing great content is only half the job. The other half is getting that content seen by the right people at the right time.
Ad creative determines whether your audience stops to look or keeps scrolling past.
Structure your ad campaigns to test systematically, spend wisely, and scale what works.
Likes mean nothing if they don’t convert. This chapter breaks down winning formats, hooks and structures for LinkedIn posts that attract your ideal buyer. Learn how to turn ideas into influence, and influence into action.
Craft CTAs that drive engagement and action across platforms.
Master CPM, CPC, CPA for smarter ad spend.
Engagement rate shows the share of sessions that stick, not just click. Google Analytics 4 counts a visit as engaged when it lasts longer than 10 seconds, fires a conversion event or views at least two pages, so the metric filters out idle bounces.
Attract and convert leads with educational, value-driven inbound marketing.
Harness the power of Search Engine Advertising for fast, measurable growth.
Show simple ads to your ideal buyers so they discover you early.
Pirate Metrics tracks growth across five stages: acquisition, activation, retention, referral and revenue, revealing where to focus to compound results.
Validate your product's value proposition to align with market demands.
Drive traffic and sales with partnerships through affiliate marketing.
Improve rankings and organic visibility with actionable SEO techniques.
Map every ad group to the right awareness stage so your ads meet minds, not eyeballs.
Track campaign performance with clear and precise UTM tagging.
Learn to make changes to the entire customer where it matters. Implement practical playbooks that get results in 90 days.
